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Average Sales per Sqft is a retail store’s average revenue for every foot of the store. A higher average sales per square foot indicates more efficient operations and thus, high profitability.
The historical rank and industry rank for Dollar General's Average Sales per Sqft or its related term are showing as below:
DG's Average Sales per Sqft is not ranked *
in the Retail - Defensive industry.
Industry Median: * Ranked among companies with meaningful Average Sales per Sqft only.
Dollar General (NYSE:DG) Average Sales per Sqft Explanation
Average Sales per Sqft is a retail store’s average revenue for every foot of store space, including non-selling areas such as stock rooms or receiving areas. It tells us how efficient the retailer is with the use of sales space, allowing the retailer to make smarter merchandising, inventory, and sales decisions. A higher sales per square foot indicates more efficient operations and thus high profitability.
The formula of calculating Sales per Sqft is total in-store sales divided by selling area in square feet. When calculating a store’s Sales per Square Foot, the non-selling areas of the store, such as stock rooms or receiving areas, need to be excluded.
The difference between Average Sales per Sqft and Sales per Sqft that in the calculation of Average Sales per Square Foot, the non-selling areas of the store, such as stock rooms or receiving areas, need to be included.
Retailers can increase the average sales per square foot by improving the store layout, having a winning product assortment, optimizing prices and increasing per transaction value.
Dollar General Average Sales per Sqft Related Terms
Dollar General Average Sales per Sqft Historical Data
* Premium members only.
The historical data trend for Dollar General's Average Sales per Sqft can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
DG vs DLTR, BJ, TBBB: Average Sales per Sqft Comparison
For the Discount Stores subindustry, Dollar General's Average Sales per Sqft, along with its competitors' market caps and Average Sales per Sqft data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Dollar General (DG) has a Average Sales per Sqft of 0.00 as of Jul. 2026. Average Sales per Square Foot is a retail store’s average revenue for every foot of the store. View historical data on Dollar General and its competitors.
Is Dollar General's Average Sales per Sqft too high?
Dollar General's current Average Sales per Sqft is 0.00. Overall, Dollar General has a GF Score™ of 82/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Dollar General's Average Sales per Sqft compare to DLTR and BJ?
Dollar General's Average Sales per Sqft of 0.00 can be compared against companies in the Retail - Defensive industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Average Sales per Sqft for a Retail - Defensive company?
A good Average Sales per Sqft depends on the Retail - Defensive industry context. However, Average Sales per Sqft should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Average Sales per Sqft mean?
A high Average Sales per Sqft can signal that a stock is expensive relative to its fundamentals. Average Sales per Square Foot is a retail store’s average revenue for every foot of the store. View historical data on Dollar General and its competitors. Dollar General's current Average Sales per Sqft is 0.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Dollar General stock overvalued right now?
Based on GuruFocus' analysis, Dollar General (DG) is currently considered Fairly Valued. The stock's GF Value™ is $121.45, compared to a current price of $124.70 — trading 2.7% above its estimated fair value. The current Average Sales per Sqft is 0.00. Dollar General's overall GF Score™ is 82/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Average Sales per Sqft calculated?
Average Sales per Sqft is calculated from a company's financial statements. For Dollar General (DG), the current Average Sales per Sqft is 0.00 as of Jul. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Dollar General (DG) Overvalued in 2026?
Based on GuruFocus' analysis, Dollar General stock appears to be overvalued.
The current stock price of $124.70 is trading 2.7% above its estimated GF Value™ of $121.45.
GuruFocus considers Dollar General to be Fairly Valued.
Key valuation signals for DG:
Average Sales per Sqft: 0.00
GF Value™: $121.45 vs. price of $124.70 (2.7% above fair value)
No single metric tells the full story. See the DG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Since its beginning in 1939, Dollar General has grown to become the largest dollar store operator in the United States, with more than 20,000 small-box discount stores across 48 states. The firm generated over $42 billion in fiscal 2025 sales. The retailer maintains a heavy concentration of stores in rural and low-income markets underserved by big-box retailers. It's 11,000 stock-keeping units, including 2,000 priced at $1 or less, span consumables (82% of sales), seasonal items (10%), home products (5%), and apparel (3%). More than 20% of sales are derived from private label.
82GF Score
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