DG (Dollar General) Intangible Assets: $5,539 Mil (As of Apr. 2026)

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DG Dollar General Corp DG
78 GF Score
Price $128.68
GF Value $122.36
Valuation Fairly Valued
! 3 Warning Signs
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What is Dollar General Intangible Assets?

Dollar General DG +2.15% 78 Intangible Assets is $5,539 Mil as of Apr. 2026. GuruFocus rates DG with a GF Score™ of 78/100 and a GF Value™ of $122.36 (Fairly Valued). The stock has 3 warning signs investors should review.

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Dollar General's intangible assets for the quarter that ended in Apr. 2026 was $5,539 Mil.


Dollar General  (NYSE:DG) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.


Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.


Dollar General Intangible Assets Related Terms


Dollar General Intangible Assets Historical Data

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The historical data trend for Dollar General's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Dollar General Intangible Assets Chart

Dollar General Annual Data
Trend Jan17 Jan18 Jan19 Jan20 Jan21 Jan22 Jan23 Jan24 Jan25 Jan26
Intangible Assets
Get a 7-Day Free Trial Premium Member Only Premium Member Only 5,538.34 5,538.29 5,538.29 5,538.29 5,538.64

Dollar General Quarterly Data
Jul21 Oct21 Jan22 Apr22 Jul22 Oct22 Jan23 Apr23 Jul23 Oct23 Jan24 Apr24 Jul24 Oct24 Jan25 Apr25 Jul25 Oct25 Jan26 Apr26
Intangible Assets Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 5,538.29 5,538.29 5,538.29 5,538.64 5,538.65
DG
78GF Score
Dollar General Corp DG
Intangible Assets is just one metric. See GF Score™, valuation, warning signs, and more.
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Dollar General Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

Frequently Asked Questions Learn more about Intangible Assets →
What does a Intangible Assets of $5,539 Mil mean?
Dollar General (DG) has a Intangible Assets of $5,539 Mil as of Apr. 2026. Intangible assets include patents, goodwill and trade secrets. View historical data on Dollar General and its competitors.
Is Dollar General's Intangible Assets too high?
Dollar General's current Intangible Assets is $5,539 Mil. Overall, Dollar General has a GF Score™ of 78/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Dollar General's Intangible Assets compare to DLTR and BJ?
Dollar General's Intangible Assets of $5,539 Mil can be compared against companies in the Retail - Defensive industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Intangible Assets for a Retail - Defensive company?
A good Intangible Assets depends on the Retail - Defensive industry context. However, Intangible Assets should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Intangible Assets mean?
A high Intangible Assets can signal that a stock is expensive relative to its fundamentals. Intangible assets include patents, goodwill and trade secrets. View historical data on Dollar General and its competitors. Dollar General's current Intangible Assets is $5,539 Mil. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Dollar General stock overvalued right now?
Based on GuruFocus' analysis, Dollar General (DG) is currently considered Fairly Valued. The stock's GF Value™ is $122.36, compared to a current price of $128.68 — trading 5.2% above its estimated fair value. The current Intangible Assets is $5,539 Mil. Dollar General's overall GF Score™ is 78/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Intangible Assets calculated?
Intangible Assets is calculated from a company's financial statements. For Dollar General (DG), the current Intangible Assets is $5,539 Mil as of Apr. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Dollar General (DG) Overvalued in 2026?

Based on GuruFocus' analysis, Dollar General stock appears to be overvalued. The current stock price of $128.68 is trading 5.2% above its estimated GF Value™ of $122.36. GuruFocus considers Dollar General to be Fairly Valued.

Key valuation signals for DG:

  • Intangible Assets: $5,539 Mil
  • GF Value™: $122.36 vs. price of $128.68 (5.2% above fair value)
  • GF Score™: 78/100 with 3 warning signs

No single metric tells the full story. See the DG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Dollar General Business Description

Address 100 Mission Ridge, Goodlettsville, TN, USA, 37072
Since its beginning in 1939, Dollar General has grown to become the largest dollar store operator in the United States, with more than 20,000 small-box discount stores across 48 states. The firm generated over $42 billion in fiscal 2025 sales. The retailer maintains a heavy concentration of stores in rural and low-income markets underserved by big-box retailers. It's 11,000 stock-keeping units, including 2,000 priced at $1 or less, span consumables (82% of sales), seasonal items (10%), home products (5%), and apparel (3%). More than 20% of sales are derived from private label.
78GF Score

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Intangible Assets is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$128.68
Price
$122.36
GF Value