Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. As of today (2026-06-26), Advantage Solutions's Beta is 0.9743.
Advantage Solutions (FRA:6CP) Beta Explanation
Beta is a measure of the volatility, or systematic risk, of a security or a portfolio in comparison to the market as a whole. We usually compare beta to 1. A beta of 1 indicates that the security's price will move with the market. A beta of less than 1 means that the security will be less volatile than the market. A beta of greater than 1 indicates that the security's price will be more volatile than the market.
Beta is primarily used in the Capital Asset Pricing Model (CAPM) to calculate the Cost of Equity, which can be used in the calculation of WACC %. The formula of Cost of Equity is:
Cost of Equity = Risk-Free Rate of Return + Beta of Asset * (Expected Return of the Market - Risk-Free Rate of Return)
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Advertising Agencies subindustry, Advantage Solutions's Beta, along with its competitors' market caps and Beta data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Advantage Solutions Beta vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Advantage Solutions's Beta distribution charts can be found below:
* The bar in red indicates where Advantage Solutions's Beta falls into.
Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. A stock's beta can be calculated by dividing the product of the covariance of the individual stock's returns and the market's returns by the variance of the market's returns over a specified period. Basically, GuruFocus uses the returns calculated over three-year period.
Advantage Solutions (FRA:6CP) has a Beta of 0.9743 as of Jun. 26, 2026. Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. View historical data for Advantage Solutions and its competitors.
Is Advantage Solutions' Beta too high?
Advantage Solutions' current Beta is 0.9743. Overall, Advantage Solutions has a GF Score™ of 64/100, reflecting its overall financial health beyond just this single metric.
How does Advantage Solutions' Beta compare to NEXN and NCMI?
Advantage Solutions' Beta of 0.9743 can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beta for a Media - Diversified company?
A good Beta depends on the Media - Diversified industry context. However, Beta should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beta mean?
A high Beta can signal that a stock is expensive relative to its fundamentals. Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. View historical data for Advantage Solutions and its competitors. Advantage Solutions's current Beta is 0.9743. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Advantage Solutions stock overvalued right now?
Advantage Solutions (FRA:6CP) has a current Beta of 0.9743. The stock's GF Value™ is €42.30, compared to a current price of €29.76 — trading 29.6% below its estimated fair value. The current Beta is 0.9743. Advantage Solutions' overall GF Score™ is 64/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beta calculated?
Beta is calculated from a company's financial statements. For Advantage Solutions (FRA:6CP), the current Beta is 0.9743 as of Jun. 26, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Advantage Solutions (FRA:6CP) Overvalued in 2026?
Based on GuruFocus' analysis, Advantage Solutions stock appears to be undervalued.
The current stock price of €29.76 is trading 29.6% below its estimated GF Value™ of €42.30.
Key valuation signals for FRA:6CP:
Beta: 0.9743
GF Value™: €42.30 vs. price of €29.76 (29.6% below fair value)
No single metric tells the full story. See the FRA:6CP stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Advantage Solutions Inc provides outsourced sales, marketing, merchandising, sampling, and retailer support services to consumer packaged goods manufacturers and retailers across North America. Its services are designed to support distribution, retail execution, shopper engagement, and private brand development across both physical and digital commerce environments. The company serves various clients across grocery, mass, club, retail pharmacy, convenience, and other channels. It operates through three reportable segments: Branded Services, Experiential Services, and Retailer Services. The majority of the revenue is derived from the Experiential Services segment, which provides in-store and digital sampling programs, demonstrations, and experiential events for manufacturers and retailers.
64GF Score
Get the complete analysis for FRA:6CP
Beta is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
FRA:6CP has been successfully added to your 
