Advantage SolutionsFRA:6CP 64 Gross Margin % is 12.42% as of Mar. 2026, which is 24% below its 10-year median of 16.29. GuruFocus rates FRA:6CP with a GF Score™ of 64/100 and a GF Value™ of €42.30. The stock has 5 warning signs investors should review. Among 953 Media - Diversified companies, Advantage Solutions ranks worse than 84.47% on this metric.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Advantage Solutions had a gross margin of 12.42% for the quarter that ended in Mar. 2026 => No sustainable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Advantage Solutions Gross Margin % Related Terms
Advantage Solutions Gross Margin % Historical Data
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The historical data trend for Advantage Solutions's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
FRA:6CP vs NEXN, NCMI, QNST: Gross Margin % Comparison
For the Advertising Agencies subindustry, Advantage Solutions's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Advantage Solutions Gross Margin % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Advantage Solutions's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Advantage Solutions's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Advantage Solutions (FRA:6CP) has a Gross Margin % of 12.42% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Advantage Solutions and its competitors. This is 24% below median its historical median of 16.29. Over the past decade, Advantage Solutions' Gross Margin % has ranged from 12.44 to 23.28. According to the industry distribution chart, Advantage Solutions ranks #805 out of 953 companies in the Media - Diversified industry, placing it in the top 84.5%.
Is Advantage Solutions' Gross Margin % too high?
Advantage Solutions' current Gross Margin % of 12.42% is 24% below median its 10-year median of 16.29. Over the past 10 years, this metric has ranged from a low of 12.44 to a high of 23.28. The Media - Diversified industry median Gross Margin % is 38.90. Advantage Solutions' value of 12.42% is 68.1% below this industry median. Based on the distribution chart, Advantage Solutions ranks #805 out of 953 companies in the Media - Diversified industry, which is in the bottom quartile relative to peers. Overall, Advantage Solutions has a GF Score™ of 64/100, reflecting its overall financial health beyond just this single metric.
How does Advantage Solutions' Gross Margin % compare to NEXN and NCMI?
According to the Media - Diversified industry distribution chart, Advantage Solutions ranks #805 out of 953 companies for Gross Margin %. This places Advantage Solutions in the lower half of its industry. The industry median Gross Margin % is 38.90. Advantage Solutions' value of 12.42% is 68.1% below this benchmark. Historically, Advantage Solutions' own Gross Margin % has ranged from 12.44 to 23.28 over the past decade. While the company's 10-year median is 16.29 vs. the industry median of 38.90, Advantage Solutions has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Media - Diversified company?
The median Gross Margin % among Media - Diversified companies is 38.90, based on 953 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Advantage Solutions's current Gross Margin % of 12.42% is 68.1% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Advantage Solutions and its competitors. For the Media - Diversified industry, the median Gross Margin % is 38.90 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Advantage Solutions's current Gross Margin % is 12.42%, which is 24% below median its own 10-year median of 16.29. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Advantage Solutions stock overvalued right now?
Advantage Solutions (FRA:6CP) has a current Gross Margin % of 12.42%. The stock's GF Value™ is €42.30, compared to a current price of €29.76 — trading 29.6% below its estimated fair value. The current Gross Margin % is 12.42%, which is 24% below median its 10-year median of 16.29 and 68.1% below the Media - Diversified industry median of 38.90. Advantage Solutions' overall GF Score™ is 64/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Advantage Solutions (FRA:6CP), the current Gross Margin % is 12.42% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Advantage Solutions (FRA:6CP) Overvalued in 2026?
Based on GuruFocus' analysis, Advantage Solutions stock appears to be undervalued.
The current stock price of €29.76 is trading 29.6% below its estimated GF Value™ of €42.30.
Key valuation signals for FRA:6CP:
Gross Margin %: 12.42% (24% below median its 10-year median of 16.29)
GF Value™: €42.30 vs. price of €29.76 (29.6% below fair value)
Industry Position: 68.1% below the Media - Diversified median (#805 of 953)
No single metric tells the full story. See the FRA:6CP stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Advantage Solutions Inc provides outsourced sales, marketing, merchandising, sampling, and retailer support services to consumer packaged goods manufacturers and retailers across North America. Its services are designed to support distribution, retail execution, shopper engagement, and private brand development across both physical and digital commerce environments. The company serves various clients across grocery, mass, club, retail pharmacy, convenience, and other channels. It operates through three reportable segments: Branded Services, Experiential Services, and Retailer Services. The majority of the revenue is derived from the Experiential Services segment, which provides in-store and digital sampling programs, demonstrations, and experiential events for manufacturers and retailers.
64GF Score
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