Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. As of today (2026-07-11), Pico Far East Holdings's Beta is 0.2958.
Pico Far East Holdings (FRA:PJFB) Beta Explanation
Beta is a measure of the volatility, or systematic risk, of a security or a portfolio in comparison to the market as a whole. We usually compare beta to 1. A beta of 1 indicates that the security's price will move with the market. A beta of less than 1 means that the security will be less volatile than the market. A beta of greater than 1 indicates that the security's price will be more volatile than the market.
Beta is primarily used in the Capital Asset Pricing Model (CAPM) to calculate the Cost of Equity, which can be used in the calculation of WACC %. The formula of Cost of Equity is:
Cost of Equity = Risk-Free Rate of Return + Beta of Asset * (Expected Return of the Market - Risk-Free Rate of Return)
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Advertising Agencies subindustry, Pico Far East Holdings's Beta, along with its competitors' market caps and Beta data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Pico Far East Holdings Beta vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Pico Far East Holdings's Beta distribution charts can be found below:
* The bar in red indicates where Pico Far East Holdings's Beta falls into.
Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. A stock's beta can be calculated by dividing the product of the covariance of the individual stock's returns and the market's returns by the variance of the market's returns over a specified period. Basically, GuruFocus uses the returns calculated over three-year period.
Pico Far East Holdings (FRA:PJFB) has a Beta of 0.2958 as of Jul. 11, 2026. Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. View historical data for Pico Far East Holdings and its competitors.
Is Pico Far East Holdings' Beta too high?
Pico Far East Holdings' current Beta is 0.2958. Overall, Pico Far East Holdings has a GF Score™ of 50/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Pico Far East Holdings' Beta compare to APP and OMC?
Pico Far East Holdings' Beta of 0.2958 can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beta for a Media - Diversified company?
A good Beta depends on the Media - Diversified industry context. However, Beta should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beta mean?
A high Beta can signal that a stock is expensive relative to its fundamentals. Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. View historical data for Pico Far East Holdings and its competitors. Pico Far East Holdings's current Beta is 0.2958. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pico Far East Holdings stock overvalued right now?
Based on GuruFocus' analysis, Pico Far East Holdings (FRA:PJFB) is currently considered Fairly Valued. The stock's GF Value™ is €0.25, compared to a current price of €0.24 — trading 3.2% below its estimated fair value. The current Beta is 0.2958. Pico Far East Holdings' overall GF Score™ is 50/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beta calculated?
Beta is calculated from a company's financial statements. For Pico Far East Holdings (FRA:PJFB), the current Beta is 0.2958 as of Jul. 11, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Pico Far East Holdings (FRA:PJFB) Overvalued in 2026?
Based on GuruFocus' analysis, Pico Far East Holdings stock appears to be undervalued.
The current stock price of €0.24 is trading 3.2% below its estimated GF Value™ of €0.25.
GuruFocus considers Pico Far East Holdings to be Fairly Valued.
Key valuation signals for FRA:PJFB:
Beta: 0.2958
GF Value™: €0.25 vs. price of €0.24 (3.2% below fair value)
No single metric tells the full story. See the FRA:PJFB stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Pico Far East Holdings Ltd is in brand activation. It promotes brands and provides exhibition and event marketing services. Its services include events, exhibitions, visual identity, interior and retail, themed environment, venue management, conference and exhibition management, expo, and sports. The company's operating segment includes Brand experience activation; Museum and themed entertainment and Meeting architecture activation. It generates maximum revenue from the Brand experience activation segment. Geographically, it derives a majority of its revenue from Greater China.
50GF Score
Get the complete analysis for FRA:PJFB
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