Pico Far East HoldingsFRA:PJFB -1.63%50 Pretax Margin % is 8.10% as of Apr. 2026, which is 20% above its 10-year median of 6.77. GuruFocus rates FRA:PJFB with a GF Score™ of 50/100 and a GF Value™ of €0.25 (Fairly Valued). The stock has 2 warning signs investors should review. Among 1,012 Media - Diversified companies, Pico Far East Holdings ranks better than 70.26% on this metric.
The historical rank and industry rank for Pico Far East Holdings's Pretax Margin % or its related term are showing as below:
FRA:PJFB'
s Pretax Margin % Range Over the Past 10 Years
Min: 1.72 Med: 6.77 Max: 9.33
Current: 7.9
FRA:PJFB's Pretax Margin % is ranked better than 70.26% of 1012
companies
in the Media - Diversified industry
Industry Median: 1.925
vs FRA:PJFB: 7.90
Pico Far East Holdings (FRA:PJFB) Pretax Margin % Explanation
The pretax margin, as know as pretax profit margin, is widely used to measure the operating efficiency of a company before deducting taxes.
The pretax margin is sometimes preferred over the net margin as tax expenditures can make profitability comparisons between companies misleading.
It is a useful tool to compare companies operating in the same sector and less effective when comparing companies from other sectors as each industry generally has different operating expenses and sales patterns.
The long term trend of the pretax margin is a good indicator of the competitiveness and health of the business.
Pico Far East Holdings Pretax Margin % Related Terms
Pico Far East Holdings Pretax Margin % Historical Data
* Premium members only.
The historical data trend for Pico Far East Holdings's Pretax Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
FRA:PJFB vs APP, OMC, TTD: Pretax Margin % Comparison
For the Advertising Agencies subindustry, Pico Far East Holdings's Pretax Margin %, along with its competitors' market caps and Pretax Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Pico Far East Holdings Pretax Margin % vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Pico Far East Holdings's Pretax Margin % distribution charts can be found below:
* The bar in red indicates where Pico Far East Holdings's Pretax Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Pico Far East Holdings (FRA:PJFB) has a Pretax Margin % of 8.10% as of Apr. 2026. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Pico Far East Holdings and its competitors. This is 20% above median its historical median of 6.77. Over the past decade, Pico Far East Holdings' Pretax Margin % has ranged from 1.72 to 9.33. According to the industry distribution chart, Pico Far East Holdings ranks #301 out of 1012 companies in the Media - Diversified industry, placing it in the top 29.7%.
Is Pico Far East Holdings' Pretax Margin % too high?
Pico Far East Holdings' current Pretax Margin % of 8.10% is 20% above median its 10-year median of 6.77. Over the past 10 years, this metric has ranged from a low of 1.72 to a high of 9.33. The Media - Diversified industry median Pretax Margin % is 1.93. Pico Far East Holdings' value of 8.10% is 320.8% above this industry median. Based on the distribution chart, Pico Far East Holdings ranks #301 out of 1012 companies in the Media - Diversified industry, which is above the industry midpoint. Overall, Pico Far East Holdings has a GF Score™ of 50/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Pico Far East Holdings' Pretax Margin % compare to APP and OMC?
According to the Media - Diversified industry distribution chart, Pico Far East Holdings ranks #301 out of 1012 companies for Pretax Margin %. This puts Pico Far East Holdings in the upper half of its industry. The industry median Pretax Margin % is 1.93. Pico Far East Holdings' value of 8.10% is 320.8% above this benchmark. Historically, Pico Far East Holdings' own Pretax Margin % has ranged from 1.72 to 9.33 over the past decade. While the company's 10-year median is 6.77 vs. the industry median of 1.93, Pico Far East Holdings has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Pretax Margin % for a Media - Diversified company?
The median Pretax Margin % among Media - Diversified companies is 1.93, based on 1,012 companies in the industry. Companies in the top quartile (top 25%) have a Pretax Margin % significantly above this median, while those in the bottom quartile fall well below. However, Pretax Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Pico Far East Holdings's current Pretax Margin % of 8.10% is 320.8% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Pretax Margin % mean?
A high Pretax Margin % can signal that a stock is expensive relative to its fundamentals. Pre-Tax margin is the ratio of total pre-tax income to net sales. View historical data on Pico Far East Holdings and its competitors. For the Media - Diversified industry, the median Pretax Margin % is 1.93 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Pico Far East Holdings's current Pretax Margin % is 8.10%, which is 20% above median its own 10-year median of 6.77. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Pico Far East Holdings stock overvalued right now?
Based on GuruFocus' analysis, Pico Far East Holdings (FRA:PJFB) is currently considered Fairly Valued. The stock's GF Value™ is €0.25, compared to a current price of €0.24 — trading 3.2% below its estimated fair value. The current Pretax Margin % is 8.10%, which is 20% above median its 10-year median of 6.77 and 320.8% above the Media - Diversified industry median of 1.93. Pico Far East Holdings' overall GF Score™ is 50/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Pretax Margin % calculated?
Pretax Margin % is calculated from a company's financial statements. For Pico Far East Holdings (FRA:PJFB), the current Pretax Margin % is 8.10% as of Apr. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Pico Far East Holdings (FRA:PJFB) Overvalued in 2026?
Based on GuruFocus' analysis, Pico Far East Holdings stock appears to be undervalued.
The current stock price of €0.24 is trading 3.2% below its estimated GF Value™ of €0.25.
GuruFocus considers Pico Far East Holdings to be Fairly Valued.
Key valuation signals for FRA:PJFB:
Pretax Margin %: 8.10% (20% above median its 10-year median of 6.77)
GF Value™: €0.25 vs. price of €0.24 (3.2% below fair value)
Industry Position: 320.8% above the Media - Diversified median (#301 of 1012)
No single metric tells the full story. See the FRA:PJFB stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Pico Far East Holdings Ltd is in brand activation. It promotes brands and provides exhibition and event marketing services. Its services include events, exhibitions, visual identity, interior and retail, themed environment, venue management, conference and exhibition management, expo, and sports. The company's operating segment includes Brand experience activation; Museum and themed entertainment and Meeting architecture activation. It generates maximum revenue from the Brand experience activation segment. Geographically, it derives a majority of its revenue from Greater China.
50GF Score
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