HEPS (D-MARKET Electronic Services & Trading) Beta: 1.7270 (As of Jun. 26, 2026)


HEPS D-MARKET Electronic Services & Trading HEPS
70 GF Score
Price $2.90
GF Value $2.15
Valuation Significantly Overvalued
! 6 Warning Signs
View Full Analysis

What is D-MARKET Electronic Services & Trading Beta?

D-MARKET Electronic Services & Trading HEPS -0.34% 70 Beta is 1.7270 as of Jun. 26, 2026. GuruFocus rates HEPS with a GF Score™ of 70/100 and a GF Value™ of $2.15 (Significantly Overvalued). The stock has 6 warning signs investors should review.

Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. As of today (2026-06-26), D-MARKET Electronic Services & Trading's Beta is 1.7270.


D-MARKET Electronic Services & Trading  (NAS:HEPS) Beta Explanation

Beta is a measure of the volatility, or systematic risk, of a security or a portfolio in comparison to the market as a whole. We usually compare beta to 1. A beta of 1 indicates that the security's price will move with the market. A beta of less than 1 means that the security will be less volatile than the market. A beta of greater than 1 indicates that the security's price will be more volatile than the market.

Beta is primarily used in the Capital Asset Pricing Model (CAPM) to calculate the Cost of Equity, which can be used in the calculation of WACC %. The formula of Cost of Equity is:
Cost of Equity = Risk-Free Rate of Return + Beta of Asset * (Expected Return of the Market - Risk-Free Rate of Return)


D-MARKET Electronic Services & Trading Beta Related Terms


D-MARKET Electronic Services & Trading Beta Historical Data

* Premium members only.

The historical data trend for D-MARKET Electronic Services & Trading's Beta can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

D-MARKET Electronic Services & Trading Beta Chart

D-MARKET Electronic Services & Trading Annual Data
Trend Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Beta
Get a 7-Day Free Trial 0.00 0.00 0.00 2.88 3.34

D-MARKET Electronic Services & Trading Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Beta Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 2.89 2.21 2.36 3.34 1.87

HEPS vs AMZN, BABA, PDD: Beta Comparison

For the Internet Retail subindustry, D-MARKET Electronic Services & Trading's Beta, along with its competitors' market caps and Beta data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


D-MARKET Electronic Services & Trading Beta vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, D-MARKET Electronic Services & Trading's Beta distribution charts can be found below:

* The bar in red indicates where D-MARKET Electronic Services & Trading's Beta falls into.


HEPS
70GF Score
D-MARKET Electronic Services & Trading HEPS
Beta is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

D-MARKET Electronic Services & Trading Beta Calculation

Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. A stock's beta can be calculated by dividing the product of the covariance of the individual stock's returns and the market's returns by the variance of the market's returns over a specified period. Basically, GuruFocus uses the returns calculated over three-year period.

Frequently Asked Questions Learn more about Beta →
What does a Beta of 1.7270 mean?
D-MARKET Electronic Services & Trading (HEPS) has a Beta of 1.7270 as of Jun. 26, 2026. Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. View historical data for D-MARKET Electronic Services & Trading and its competitors.
Is D-MARKET Electronic Services & Trading's Beta too high?
D-MARKET Electronic Services & Trading's current Beta is 1.7270. Overall, D-MARKET Electronic Services & Trading has a GF Score™ of 70/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does D-MARKET Electronic Services & Trading's Beta compare to AMZN and BABA?
D-MARKET Electronic Services & Trading's Beta of 1.7270 can be compared against companies in the Retail - Cyclical industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beta for a Retail - Cyclical company?
A good Beta depends on the Retail - Cyclical industry context. However, Beta should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beta mean?
A high Beta can signal that a stock is expensive relative to its fundamentals. Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. View historical data for D-MARKET Electronic Services & Trading and its competitors. D-MARKET Electronic Services & Trading's current Beta is 1.7270. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is D-MARKET Electronic Services & Trading stock overvalued right now?
Based on GuruFocus' analysis, D-MARKET Electronic Services & Trading (HEPS) is currently considered Significantly Overvalued. The stock's GF Value™ is $2.15, compared to a current price of $2.90 — trading 34.9% above its estimated fair value. The current Beta is 1.7270. D-MARKET Electronic Services & Trading's overall GF Score™ is 70/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beta calculated?
Beta is calculated from a company's financial statements. For D-MARKET Electronic Services & Trading (HEPS), the current Beta is 1.7270 as of Jun. 26, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is D-MARKET Electronic Services & Trading (HEPS) Overvalued in 2026?

Based on GuruFocus' analysis, D-MARKET Electronic Services & Trading stock appears to be overvalued. The current stock price of $2.90 is trading 34.9% above its estimated GF Value™ of $2.15. GuruFocus considers D-MARKET Electronic Services & Trading to be Significantly Overvalued.

Key valuation signals for HEPS:

  • Beta: 1.7270
  • GF Value™: $2.15 vs. price of $2.90 (34.9% above fair value)
  • GF Score™: 70/100 with 6 warning signs

No single metric tells the full story. See the HEPS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


D-MARKET Electronic Services & Trading Business Description

Other Exchanges HEPSD:Kazakhstan8WZ:Germany
Address Kustepe Mahallesi Mecidiyekoy Yolu, Trump Tower, Cadde no: 12 Tower: 2 Floor:2, K2 Sisli, Istanbul, TUR, 34387
D-MARKET Electronic Services & Trading offers an e-commerce platform in Turkey and the surrounding region. The company is comprised of one reportable segment, namely e-commerce operations. It's portfolio offers its retail customers a wide selection of merchandise including electronics and non-electronics (including books, sports, toys, kids and baby products, cosmetics, furniture, etc). The Group derives revenue from the sales of goods, marketplace revenues and other revenues.
70GF Score

Get the complete analysis for HEPS

Beta is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$2.90
Price
$2.15
GF Value