HEPS (D-MARKET Electronic Services & Trading) Moat Score: 5/10 (As of Jul. 01, 2026)


HEPS D-MARKET Electronic Services & Trading HEPS
70 GF Score
Price $2.91
GF Value $2.14
Valuation Significantly Overvalued
! 7 Warning Signs
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What is D-MARKET Electronic Services & Trading Moat Score?

D-MARKET Electronic Services & Trading HEPS +0.34% 70 Moat Score is 5 as of Jul. 01, 2026. GuruFocus rates HEPS with a GF Score™ of 70/100 and a GF Value™ of $2.14 (Significantly Overvalued). The stock has 7 warning signs investors should review. Among 1,118 Retail - Cyclical companies, D-MARKET Electronic Services & Trading ranks better than 94.81% on this metric.

D-MARKET Electronic Services & Trading has the Moat Score of 5, which implies that the company might have Narrow Moat - Solid narrow moat.

D-MARKET Electronic Services & Trading has Narrow Moat: D-MARKET Electronic Services & Trading has a solid narrow moat with its strong brand presence and customer loyalty in the e-commerce sector. The company benefits from network effects but lacks significant regulatory barriers or proprietary technology.

Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more.

The company's Moat Score is based on these criteria:

1. Market leadership and sustainable market share
2. Network effects and significant customer switching costs
3. Valuable intellectual property and patents
4. Strong brand strength and deep customer loyalty
5. Durable cost advantages (e.g., economies of scale, proprietary technology)
6. Significant regulatory barriers and exclusive licenses
7. Superior distribution network
8. Strong and sustainable pricing power
9. Consistent and impactful innovation and R&D capabilities

Based on the research, GuruFocus believes D-MARKET Electronic Services & Trading might have Narrow Moat - Solid narrow moat.

D-MARKET Electronic Services & Trading  (NAS:HEPS) Moat Score Explanation

The Moat Score ranges from 0 to 10, with 10 as the highest. GuruFocus divided Moat Score into following 8 categories:

Moat Score Moat Level
10Wide Moat - Exceptionally dominant and durable wide moat
8 - 9Wide Moat - Clear and robust wide moat
7Wide Moat - Entry-level wide moat, clearly possessing durable advantages
6Narrow Moat - Strong narrow moat, clearly distinguishable but not wide
5Narrow Moat - Solid narrow moat
4Narrow Moat - Discernible but modest moat
1 - 3No Moat - Very weak/transient advantages
0No Moat - No discernible moat

D-MARKET Electronic Services & Trading Moat Score Related Terms

HEPS vs AMZN, BABA, PDD: Moat Score Comparison

For the Internet Retail subindustry, D-MARKET Electronic Services & Trading's Moat Score, along with its competitors' market caps and Moat Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

D-MARKET Electronic Services & Trading Moat Score vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, D-MARKET Electronic Services & Trading's Moat Score distribution charts can be found below:

* The bar in red indicates where D-MARKET Electronic Services & Trading's Moat Score falls into.


HEPS
70GF Score
D-MARKET Electronic Services & Trading HEPS
Moat Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Moat Score →
What does a Moat Score of 5 mean?
D-MARKET Electronic Services & Trading (HEPS) has a Moat Score of 5 as of Jul. 01, 2026. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. According to the industry distribution chart, D-MARKET Electronic Services & Trading ranks #58 out of 1118 companies in the Retail - Cyclical industry, placing it in the top 5.2%.
Is D-MARKET Electronic Services & Trading's Moat Score too high?
D-MARKET Electronic Services & Trading's current Moat Score is 5. Based on the distribution chart, D-MARKET Electronic Services & Trading ranks #58 out of 1118 companies in the Retail - Cyclical industry, which is in the top quartile — a strong position relative to peers. Overall, D-MARKET Electronic Services & Trading has a GF Score™ of 70/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does D-MARKET Electronic Services & Trading's Moat Score compare to AMZN and BABA?
According to the Retail - Cyclical industry distribution chart, D-MARKET Electronic Services & Trading ranks #58 out of 1118 companies for Moat Score. This places D-MARKET Electronic Services & Trading in the top 5% of its industry — outperforming the majority of peers. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Moat Score for a Retail - Cyclical company?
A good Moat Score depends on the Retail - Cyclical industry context. However, Moat Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Moat Score mean?
A high Moat Score can signal that a stock is expensive relative to its fundamentals. Moat Score is a ranking system developed by GuruFocus to assess a company's ability to sustain a competitive advantage, rated on a scale from 0 to 10. It takes into account key factors such as market leadership, cost advantages, network effects, customer switching costs, and more. D-MARKET Electronic Services & Trading's current Moat Score is 5. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is D-MARKET Electronic Services & Trading stock overvalued right now?
Based on GuruFocus' analysis, D-MARKET Electronic Services & Trading (HEPS) is currently considered Significantly Overvalued. The stock's GF Value™ is $2.14, compared to a current price of $2.91 — trading 36% above its estimated fair value. The current Moat Score is 5. D-MARKET Electronic Services & Trading's overall GF Score™ is 70/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Moat Score calculated?
Moat Score is calculated from a company's financial statements. For D-MARKET Electronic Services & Trading (HEPS), the current Moat Score is 5 as of Jul. 01, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is D-MARKET Electronic Services & Trading (HEPS) Overvalued in 2026?

Based on GuruFocus' analysis, D-MARKET Electronic Services & Trading stock appears to be overvalued. The current stock price of $2.91 is trading 36% above its estimated GF Value™ of $2.14. GuruFocus considers D-MARKET Electronic Services & Trading to be Significantly Overvalued.

Key valuation signals for HEPS:

  • Moat Score: 5
  • GF Value™: $2.14 vs. price of $2.91 (36% above fair value)
  • GF Score™: 70/100 with 7 warning signs

No single metric tells the full story. See the HEPS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

D-MARKET Electronic Services & Trading Business Description

Other Exchanges HEPSD:Kazakhstan8WZ:Germany
Address Kustepe Mahallesi Mecidiyekoy Yolu, Trump Tower, Cadde no: 12 Tower: 2 Floor:2, K2 Sisli, Istanbul, TUR, 34387
D-MARKET Electronic Services & Trading offers an e-commerce platform in Turkey and the surrounding region. The company is comprised of one reportable segment, namely e-commerce operations. It's portfolio offers its retail customers a wide selection of merchandise including electronics and non-electronics (including books, sports, toys, kids and baby products, cosmetics, furniture, etc). The Group derives revenue from the sales of goods, marketplace revenues and other revenues.
70GF Score

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Moat Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$2.91
Price
$2.14
GF Value