Kogan.com (STU:UZQ) Beta: N/A (As of Jul. 19, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

STU:UZQ Kogan.com Ltd STU:UZQ
51 GF Score
Price €2.52
GF Value €3.03
Valuation Modestly Undervalued
! 7 Warning Signs
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What is Kogan.com Beta?

Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. As of today (2026-07-19), Kogan.com's Beta is Not available.

Kogan.com  (STU:UZQ) Beta Explanation

Beta is a measure of the volatility, or systematic risk, of a security or a portfolio in comparison to the market as a whole. We usually compare beta to 1. A beta of 1 indicates that the security's price will move with the market. A beta of less than 1 means that the security will be less volatile than the market. A beta of greater than 1 indicates that the security's price will be more volatile than the market.

Beta is primarily used in the Capital Asset Pricing Model (CAPM) to calculate the Cost of Equity, which can be used in the calculation of WACC %. The formula of Cost of Equity is:
Cost of Equity = Risk-Free Rate of Return + Beta of Asset * (Expected Return of the Market - Risk-Free Rate of Return)

Kogan.com Beta Related Terms

Kogan.com Beta Historical Data

* Premium members only.

The historical data trend for Kogan.com's Beta can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Kogan.com Beta Chart

Kogan.com Annual Data
Trend Jun17 Jun18 Jun19 Jun20 Jun21 Jun22 Jun23 Jun24 Jun25
Beta
Get a 7-Day Free Trial Premium Member Only 0.00 0.00 0.00 0.00 0.00

Kogan.com Semi-Annual Data
Dec16 Jun17 Dec17 Jun18 Dec18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25
Beta Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.00
STU:UZQ
51GF Score
Kogan.com Ltd STU:UZQ
Beta is just one metric. See GF Score™, valuation, warning signs, and more.
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Kogan.com Beta Calculation

Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. A stock's beta can be calculated by dividing the product of the covariance of the individual stock's returns and the market's returns by the variance of the market's returns over a specified period. Basically, GuruFocus uses the returns calculated over three-year period.

Is Kogan.com (STU:UZQ) Overvalued in 2026?

Based on GuruFocus' analysis, Kogan.com stock appears to be undervalued. The current stock price of €2.52 is trading 16.8% below its estimated GF Value™ of €3.03. GuruFocus considers Kogan.com to be Modestly Undervalued.

Key valuation signals for STU:UZQ:

  • Beta: N/A
  • GF Value™: €3.03 vs. price of €2.52 (16.8% below fair value)
  • GF Score™: 51/100 with 7 warning signs

No single metric tells the full story. See the STU:UZQ stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

Kogan.com Business Description

Other Exchanges KGN:Australia
Address 139 Gladstone Street, South Melbourne, Sydney, VIC, AUS, 3205
Kogan.com is an Australian pure-play online retailer. It caters to value-driven consumers through its exclusive brands, spanning multiple categories including consumer electronics, furniture, and fitness. For brand-conscious consumers, Kogan also offers a wide range of products from well-known third-party brands such as Apple, Samsung, and Google. Additionally, Kogan competes in the online marketplace industry, providing a platform and customer base for approved sellers in exchange for a commission. Finally, the firm sells multiple white-labeled products and services including prepaid mobile phone plans, insurance, and travel packages.
51GF Score

Get the complete analysis for STU:UZQ

Beta is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€2.52
Price
€3.03
GF Value