Rocky Mountain Liquor (TSXV:RUM) Beta: 2.0192 (As of Jun. 28, 2026)


What is Rocky Mountain Liquor Beta?

Rocky Mountain Liquor TSXV:RUM Beta is 2.0192 as of Jun. 28, 2026. The stock has 5 warning signs investors should review.

Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. As of today (2026-06-28), Rocky Mountain Liquor's Beta is 2.0192.

Rocky Mountain Liquor  (TSXV:RUM) Beta Explanation

Beta is a measure of the volatility, or systematic risk, of a security or a portfolio in comparison to the market as a whole. We usually compare beta to 1. A beta of 1 indicates that the security's price will move with the market. A beta of less than 1 means that the security will be less volatile than the market. A beta of greater than 1 indicates that the security's price will be more volatile than the market.

Beta is primarily used in the Capital Asset Pricing Model (CAPM) to calculate the Cost of Equity, which can be used in the calculation of WACC %. The formula of Cost of Equity is:
Cost of Equity = Risk-Free Rate of Return + Beta of Asset * (Expected Return of the Market - Risk-Free Rate of Return)

Rocky Mountain Liquor Beta Related Terms

Rocky Mountain Liquor Beta Historical Data

* Premium members only.

The historical data trend for Rocky Mountain Liquor's Beta can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Rocky Mountain Liquor Beta Chart

Rocky Mountain Liquor Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Beta
Get a 7-Day Free Trial Premium Member Only Premium Member Only 1.85 1.43 0.91 1.34 1.63

Rocky Mountain Liquor Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Beta Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 1.33 1.50 1.31 1.63 1.76

TSXV:RUM vs CASY, WSM, ULTA: Beta Comparison

For the Specialty Retail subindustry, Rocky Mountain Liquor's Beta, along with its competitors' market caps and Beta data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Rocky Mountain Liquor Beta vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Rocky Mountain Liquor's Beta distribution charts can be found below:

* The bar in red indicates where Rocky Mountain Liquor's Beta falls into.


Rocky Mountain Liquor Beta Calculation

Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. A stock's beta can be calculated by dividing the product of the covariance of the individual stock's returns and the market's returns by the variance of the market's returns over a specified period. Basically, GuruFocus uses the returns calculated over three-year period.

Frequently Asked Questions Learn more about Beta →
What does a Beta of 2.0192 mean?
Rocky Mountain Liquor (TSXV:RUM) has a Beta of 2.0192 as of Jun. 28, 2026. Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. View historical data for Rocky Mountain Liquor and its competitors.
Is Rocky Mountain Liquor's Beta too high?
Rocky Mountain Liquor's current Beta is 2.0192.
How does Rocky Mountain Liquor's Beta compare to CASY and WSM?
Rocky Mountain Liquor's Beta of 2.0192 can be compared against companies in the Retail - Cyclical industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Beta for a Retail - Cyclical company?
A good Beta depends on the Retail - Cyclical industry context. However, Beta should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Beta mean?
A high Beta can signal that a stock is expensive relative to its fundamentals. Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. View historical data for Rocky Mountain Liquor and its competitors. Rocky Mountain Liquor's current Beta is 2.0192. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rocky Mountain Liquor stock overvalued right now?
Based on GuruFocus' analysis, Rocky Mountain Liquor (TSXV:RUM) is currently considered Significantly Undervalued. The stock's GF Value™ is C$0.10, compared to a current price of C$0.07 — trading 30% below its estimated fair value. The current Beta is 2.0192. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Beta calculated?
Beta is calculated from a company's financial statements. For Rocky Mountain Liquor (TSXV:RUM), the current Beta is 2.0192 as of Jun. 28, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Rocky Mountain Liquor Business Description

Address 11478, 149 Street, Edmonton, AB, CAN, T5M 1W7
Rocky Mountain Liquor Inc, through its subsidiary, owns and operates liquor stores in Canada. The company offers a product mix including beer, wine, spirits, ready-to-drink products, as well as ancillary items such as juice, ice, soft drinks and giftware. It has retail liquor stores located in Alberta.