Rocky Mountain LiquorTSXV:RUM WACC % is 6.82% as of Jul. 08, 2026, which is 1% below its 10-year median of 6.91. The stock has 5 warning signs investors should review. Among 1,136 Retail - Cyclical companies, Rocky Mountain Liquor ranks better than 55.99% on this metric.
As of today (2026-07-08), Rocky Mountain Liquor's weighted average cost of capital is 6.82%%. Rocky Mountain Liquor's ROIC % is 4.31% (calculated using TTM income statement data).
Rocky Mountain Liquor earns returns that do not match up to its cost of capital. It will destroy value as it grows.
For a comprehensive WACC calculation, please access the WACC Calculator.
Because it costs money to raise capital. A firm that generates higher ROIC % than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, Rocky Mountain Liquor's weighted average cost of capital is 6.82%%. Rocky Mountain Liquor's ROIC % is 4.31% (calculated using TTM income statement data).
Rocky Mountain Liquor earns returns that do not match up to its cost of capital. It will destroy value as it grows.
Be Aware
1. GuruFocus uses book value of debt (D) to do the calculation. It is simplified by adding latest one-year quarterly average Short-Term Debt & Capital Lease Obligation and Long-Term Debt & Capital Lease Obligation together.
For companies that report quarterly, GuruFocus combines all of the most recent year's quarterly debt data from the beginning of the year to the year-end and calculates the average.
For companies that report semi-annually, GuruFocus combines all of the most recent year's semi-annual debt data from the start of the year to the year-end and calculates the average.
For companies that report annually, GuruFocus combines the beginning and ending annual debt data from the most recent year and then calculates the average.
2. The WACC formula discussed above does not include Preferred Stock. Please adjust if preferred stock is considered.
3. (Expected Return of the Market - Risk-Free Rate of Return) is also called market premium. GuruFocus requires market premium to be 6%.
4. GuruFocus uses the latest TTM Interest Expense divided by the latest one-year quarterly average debt to get the simplified cost of debt.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Specialty Retail subindustry, Rocky Mountain Liquor's WACC %, along with its competitors' market caps and WACC % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Rocky Mountain Liquor WACC % vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, Rocky Mountain Liquor's WACC % distribution charts can be found below:
* The bar in red indicates where Rocky Mountain Liquor's WACC % falls into.
The weighted average cost of capital (WACC) is the rate that a company is expected to pay on average to all its security holders to finance its assets. The WACC is commonly referred to as the firm's cost of capital. Generally speaking, a company's assets are financed by debt and equity. WACC is the average of the costs of these sources of financing, each of which is weighted by its respective use in the given situation. By taking a weighted average, we can see how much interest the company has to pay for every dollar it finances.
WACC
=
E
/
(E + D)
*
Cost of Equity
+
D
/
(E + D)
*
Cost of Debt
*
(1 - Tax Rate)
1. Weights:
Generally speaking, a company's assets are financed by debt and equity. We need to calculate the weight of equity and the weight of debt.
The market value of equity (E) is also called "Market Cap". As of today, Rocky Mountain Liquor's market capitalization (E) is C$3.587 Mil.
The market value of debt is typically difficult to calculate, therefore, GuruFocus uses book value of debt (D) to do the calculation. It is simplified by adding the latest one-year quarterly average Short-Term Debt & Capital Lease Obligation and Long-Term Debt & Capital Lease Obligation together. As of Mar. 2026, Rocky Mountain Liquor's latest one-year quarterly average Book Value of Debt (D) is C$12.0384 Mil.
a) weight of equity = E / (E + D) = 3.587 / (3.587 + 12.0384) = 0.2296
b) weight of debt = D / (E + D) = 12.0384 / (3.587 + 12.0384) = 0.7704
2. Cost of Equity:
GuruFocus uses Capital Asset Pricing Model (CAPM) to calculate the required rate of return. The formula is:
Cost of Equity = Risk-Free Rate of Return + Beta of Asset * (Expected Return of the Market - Risk-Free Rate of Return)
a) GuruFocus uses 10-Year Treasury Constant Maturity Rate as the risk-free rate. It is updated daily. The current risk-free rate is 3.5415%. Please go to Economic Indicators page for more information. Please note that we use the 10-Year Treasury Constant Maturity Rate of the country/region where the company is headquartered. If the data for that country/region is not available, then we will use the 10-Year Treasury Constant Maturity Rate of the United States as default.
b) Beta is the sensitivity of the expected excess asset returns to the expected excess market returns. Rocky Mountain Liquor's beta is 2.0957.
c) (Expected Return of the Market - Risk-Free Rate of Return) is also called market premium. GuruFocus requires market premium to be 6%.
Cost of Equity = 3.5415% + 2.0957 * 6% = 16.1157%
3. Cost of Debt:
GuruFocus uses latest TTM Interest Expense divided by the latest one-year quarterly average debt to get the simplified cost of debt.
As of Mar. 2026, Rocky Mountain Liquor's interest expense (positive number) was C$0.681 Mil. Its total Book Value of Debt (D) is C$12.0384 Mil.
Cost of Debt = 0.681 / 12.0384 = 5.6569%.
4. Multiply by one minus TTM Tax Rate:
GuruFocus uses the most recent TTM Tax Expense divided by the most recent TTM Pre-Tax Income to calculate the tax rate. The calculated TTM tax rate is limited to between 0% and 100%. If the calculated tax rate is higher than 100%, it is set to 100%. If the calculated tax rate is less than 0%, it is set to 0%.
The latest calculated TTM Tax Rate = 0.099 / 0.348 = 28.45%.
Rocky Mountain Liquor's Weighted Average Cost Of Capital (WACC) for Today is calculated as:
WACC
=
E / (E + D)
*
Cost of Equity
+
D / (E + D)
*
Cost of Debt
*
(1 - Tax Rate)
=
0.2296
*
16.1157%
+
0.7704
*
5.6569%
*
(1 - 28.45%)
=
6.82%
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Rocky Mountain Liquor (TSXV:RUM) has a WACC % of 6.82% as of Jul. 08, 2026. The weighted average cost of capital (WACC) is the average rate a company pays to finance assets. View historical data on Rocky Mountain Liquor and its competitors. This is near median its historical median of 6.91. Over the past decade, Rocky Mountain Liquor's WACC % has ranged from 5.75 to 9.74. According to the industry distribution chart, Rocky Mountain Liquor ranks #500 out of 1136 companies in the Retail - Cyclical industry, placing it in the top 44%.
Is Rocky Mountain Liquor's WACC % too high?
Rocky Mountain Liquor's current WACC % of 6.82% is near median its 10-year median of 6.91. Over the past 10 years, this metric has ranged from a low of 5.75 to a high of 9.74. The Retail - Cyclical industry median WACC % is 7.57. Rocky Mountain Liquor's value of 6.82% is 9.8% below this industry median. Based on the distribution chart, Rocky Mountain Liquor ranks #500 out of 1136 companies in the Retail - Cyclical industry, which is above the industry midpoint.
How does Rocky Mountain Liquor's WACC % compare to CASY and WSM?
According to the Retail - Cyclical industry distribution chart, Rocky Mountain Liquor ranks #500 out of 1136 companies for WACC %. This puts Rocky Mountain Liquor in the upper half of its industry. The industry median WACC % is 7.57. Rocky Mountain Liquor's value of 6.82% is 9.8% below this benchmark. Historically, Rocky Mountain Liquor's own WACC % has ranged from 5.75 to 9.74 over the past decade. While the company's 10-year median is 6.91 vs. the industry median of 7.57, Rocky Mountain Liquor has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good WACC % for a Retail - Cyclical company?
The median WACC % among Retail - Cyclical companies is 7.57, based on 1,136 companies in the industry. Companies in the top quartile (top 25%) have a WACC % significantly above this median, while those in the bottom quartile fall well below. However, WACC % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Rocky Mountain Liquor's current WACC % of 6.82% is 9.8% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high WACC % mean?
A high WACC % can signal that a stock is expensive relative to its fundamentals. The weighted average cost of capital (WACC) is the average rate a company pays to finance assets. View historical data on Rocky Mountain Liquor and its competitors. For the Retail - Cyclical industry, the median WACC % is 7.57 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Rocky Mountain Liquor's current WACC % is 6.82%, which is near median its own 10-year median of 6.91. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Rocky Mountain Liquor stock overvalued right now?
Based on GuruFocus' analysis, Rocky Mountain Liquor (TSXV:RUM) is currently considered Modestly Undervalued. The stock's GF Value™ is C$0.10, compared to a current price of C$0.08 — trading 25% below its estimated fair value. The current WACC % is 6.82%, which is near median its 10-year median of 6.91 and 9.8% below the Retail - Cyclical industry median of 7.57. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is WACC % calculated?
WACC % is calculated from a company's financial statements. For Rocky Mountain Liquor (TSXV:RUM), the current WACC % is 6.82% as of Jul. 08, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Rocky Mountain Liquor Inc, through its subsidiary, owns and operates liquor stores in Canada. The company offers a product mix including beer, wine, spirits, ready-to-drink products, as well as ancillary items such as juice, ice, soft drinks and giftware. It has retail liquor stores located in Alberta.
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