Cricut (STU:398) COGS-to-Revenue : 0.45 (As of Mar. 2024)

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What is Cricut COGS-to-Revenue?

Cricut's Cost of Goods Sold for the three months ended in Mar. 2024 was €69.7 Mil. Its Revenue for the three months ended in Mar. 2024 was €154.0 Mil.

Cricut's COGS to Revenue for the three months ended in Mar. 2024 was 0.45.

Cost of Goods Sold is directly linked to profitability of the company through Gross Margin. Cricut's Gross Margin % for the three months ended in Mar. 2024 was 54.72%.

Cricut COGS-to-Revenue Historical Data

The historical data trend for Cricut's COGS-to-Revenue can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Cricut COGS-to-Revenue Chart

Cricut Annual Data

Trend

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

COGS-to-Revenue

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0.71

0.65

0.61

0.55

Cricut Quarterly Data
	Dec18	Sep19	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23	Mar24
COGS-to-Revenue	Get a 7-Day Free Trial															0.58	0.51	0.53	0.58	0.45

Cricut COGS-to-Revenue Calculation

Cricut's COGS to Revenue for the fiscal year that ended in Dec. 2023 is calculated as

COGS to Revenue	=	Cost of Goods Sold	/	Revenue
	=	386.84	/	701.64
	=	0.55

Cricut's COGS to Revenue for the quarter that ended in Mar. 2024 is calculated as

COGS to Revenue	=	Cost of Goods Sold	/	Revenue
	=	69.735	/	154.001
	=	0.45

Cricut (STU:398) COGS-to-Revenue Explanation

Cost of Goods Sold is directly linked to profitability of the company through Gross Margin.

Cricut's Gross Margin % for the three months ended in Mar. 2024 is calculated as:

Gross Margin %	=	1	-	COGS to Revenue
	=	1	-	Cost of Goods Sold / Revenue
	=	1	-	69.735 / 154.001
	=	54.72 %

A company that has a moat can usually maintain or even expand their Gross Margin. A company can increase its Gross Margin in two ways. It can increase the prices of the goods it sells and keeps its Cost of Goods Sold unchanged. Or it can keep the sales price unchanged and squeeze its suppliers to reduce the Cost of Goods Sold. Warren Buffett believes businesses with the power to raise prices have moats.

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Cricut (STU:398) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Technology » Hardware » Cricut Inc (STU:398) » Definitions » COGS-to-Revenue

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CRCT:USA

Address

10855 South River Front Parkway, South Jordan, UT, USA, 84095

Website

https://www.cricut.com

Cricut Inc designs and builds a creativity platform that enables users to turn ideas into professional-looking handmade goods. With its connected machines, design apps and accessories, and materials, the users create everything from personalized birthday cards, mugs, and T-shirts to large-scale interior decorations. It derives revenues from three segments including Connected machines, Subscriptions, and Accessories and materials. It derives maximum revenue from the Accessories and Materials segment through the sales of Cricut EasyPress, hand tools, machine replacement tools and blades, project materials such as vinyl and iron-on, and sales of a la carte digital content purchases, including fonts, images, and projects.

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