CricutSTU:398 +0.52%66 Net Margin % is 12.74% as of Mar. 2026, which is 51% above its 10-year median of 8.45. GuruFocus rates STU:398 with a GF Score™ of 66/100 and a GF Value™ of €4.86. The stock has 4 warning signs investors should review. Among 2,473 Hardware companies, Cricut ranks better than 80.67% on this metric.
Net margin is calculated as Net Income divided by its Revenue. Cricut's Net Income for the
three
months ended in Mar. 2026 was €17.6 Mil. Cricut's Revenue for the
three
months ended in Mar. 2026 was €137.9 Mil. Therefore, Cricut's net margin for the quarter that ended in Mar. 2026 was 12.74%.
The historical rank and industry rank for Cricut's Net Margin % or its related term are showing as below:
STU:398'
s Net Margin % Range Over the Past 10 Years
Min: 6.84 Med: 8.45 Max: 16.12
Current: 10.36
STU:398's Net Margin % is ranked better than 80.67% of 2473
companies
in the Hardware industry
Industry Median: 2.7
vs STU:398: 10.36
Cricut (STU:398) Net Margin % Explanation
Although Net Income and Earnings-per-Share (EPS) are the most widely used parameter in measuring a company's profitability and valuation, it is the least reliable. The reason is that reported earnings can be manipulated easily by adjusting any numbers such as Depreciation, Depletion and Amotorization and non-recurring items.
But the long term trend of the net margin is a good indicator of the competitiveness and health of the business.
Cricut Net Margin % Related Terms
Cricut Net Margin % Historical Data
* Premium members only.
The historical data trend for Cricut's Net Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
STU:398 vs SSYS, VELO, DDD: Net Margin % Comparison
For the Computer Hardware subindustry, Cricut's Net Margin %, along with its competitors' market caps and Net Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Cricut Net Margin % vs Hardware Industry
For the Hardware industry and Technology sector, Cricut's Net Margin % distribution charts can be found below:
* The bar in red indicates where Cricut's Net Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Cricut (STU:398) has a Net Margin % of 12.74% as of Mar. 2026. Net margin is the ratio of total net income to net sales. View historical data on Cricut and its competitors. This is 51% above median its historical median of 8.45. Over the past decade, Cricut's Net Margin % has ranged from 6.84 to 16.12. According to the industry distribution chart, Cricut ranks #478 out of 2473 companies in the Hardware industry, placing it in the top 19.3%.
Is Cricut's Net Margin % too high?
Cricut's current Net Margin % of 12.74% is 51% above median its 10-year median of 8.45. Over the past 10 years, this metric has ranged from a low of 6.84 to a high of 16.12. The Hardware industry median Net Margin % is 2.70. Cricut's value of 12.74% is 371.9% above this industry median. Based on the distribution chart, Cricut ranks #478 out of 2473 companies in the Hardware industry, which is in the top quartile — a strong position relative to peers. Overall, Cricut has a GF Score™ of 66/100, reflecting its overall financial health beyond just this single metric.
How does Cricut's Net Margin % compare to SSYS and VELO?
According to the Hardware industry distribution chart, Cricut ranks #478 out of 2473 companies for Net Margin %. This places Cricut in the top 19% of its industry — outperforming the majority of peers. The industry median Net Margin % is 2.70. Cricut's value of 12.74% is 371.9% above this benchmark. Historically, Cricut's own Net Margin % has ranged from 6.84 to 16.12 over the past decade. While the company's 10-year median is 8.45 vs. the industry median of 2.70, Cricut has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Net Margin % for a Hardware company?
The median Net Margin % among Hardware companies is 2.70, based on 2,473 companies in the industry. Companies in the top quartile (top 25%) have a Net Margin % significantly above this median, while those in the bottom quartile fall well below. However, Net Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Cricut's current Net Margin % of 12.74% is 371.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Net Margin % mean?
A high Net Margin % can signal that a stock is expensive relative to its fundamentals. Net margin is the ratio of total net income to net sales. View historical data on Cricut and its competitors. For the Hardware industry, the median Net Margin % is 2.70 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Cricut's current Net Margin % is 12.74%, which is 51% above median its own 10-year median of 8.45. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Cricut stock overvalued right now?
Cricut (STU:398) has a current Net Margin % of 12.74%. The stock's GF Value™ is €4.86, compared to a current price of €3.88 — trading 20.2% below its estimated fair value. The current Net Margin % is 12.74%, which is 51% above median its 10-year median of 8.45 and 371.9% above the Hardware industry median of 2.70. Cricut's overall GF Score™ is 66/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Net Margin % calculated?
Net Margin % is calculated from a company's financial statements. For Cricut (STU:398), the current Net Margin % is 12.74% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Cricut (STU:398) Overvalued in 2026?
Based on GuruFocus' analysis, Cricut stock appears to be undervalued.
The current stock price of €3.88 is trading 20.2% below its estimated GF Value™ of €4.86.
Key valuation signals for STU:398:
Net Margin %: 12.74% (51% above median its 10-year median of 8.45)
GF Value™: €4.86 vs. price of €3.88 (20.2% below fair value)
Industry Position: 371.9% above the Hardware median (#478 of 2473)
No single metric tells the full story. See the STU:398 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Cricut Inc designs and builds a creativity platform that enables users to turn ideas into professional-looking handmade goods. With its connected machines, design apps and accessories, and materials, the users create everything from personalized birthday cards, mugs and T-shirts to large-scale interior decorations. It has two segments including the Platform segment which derives revenue from monthly and annual subscription fees, purchases of digital content, and a minimal amount of the revenue allocated to unspecified future upgrades and enhancements related to the essential software and access to the Company's cloud-based services and Products segment which derives revenue from the sale of its connected machine hardware, and sale of craft, DIY, home decor products and extensions.
66GF Score
Get the complete analysis for STU:398
Net Margin % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
STU:398 has been successfully added to your 
