CricutSTU:398 +0.52%66 Operating Margin % is 14.35% as of Mar. 2026, which is 29% above its 10-year median of 11.10. GuruFocus rates STU:398 with a GF Score™ of 66/100 and a GF Value™ of €4.82. The stock has 4 warning signs investors should review. Among 2,472 Hardware companies, Cricut ranks better than 82.08% on this metric.
Operating Margin % is calculated as Operating Income divided by its Revenue. Cricut's Operating Income for the
three
months ended in Mar. 2026 was €19.8 Mil. Cricut's Revenue for the
three
months ended in Mar. 2026 was €137.9 Mil. Therefore, Cricut's Operating Margin % for the quarter that ended in Mar. 2026 was 14.35%.
Warning Sign:
Cricut Inc operating margin has been in a 5-year decline. The average rate of decline per year is -8.5%.
The historical rank and industry rank for Cricut's Operating Margin % or its related term are showing as below:
STU:398'
s Operating Margin % Range Over the Past 10 Years
Min: 9.02 Med: 11.1 Max: 20.91
Current: 12.7
STU:398's Operating Margin % is ranked better than 82.08% of 2472
companies
in the Hardware industry
Industry Median: 3.81
vs STU:398: 12.70
Cricut's 5-Year Average Operating Margin % Growth Rate was -8.50% per year.
Cricut's Operating Income for the
three
months ended in Mar. 2026 was €19.8 Mil.
Its Operating Income for the trailing twelve months (TTM) ended in Mar. 2026 was €77.1 Mil.
Cricut (STU:398) Operating Margin % Explanation
Just like Gross Margin %, it is important to see a company maintains its operating margin over time. Among the same industry, a company with higher operating margin is more efficient in its operation. It is also more stable during industry slowdown or recessions. Peter Lynch prefers those with higher margins than those with lower margins.
Be Aware
Operating Margin % can be manipulated by adjusting the rate of depreciation, depletion and amortization (DDA).
If a company is facing competition, its Operating Margin % may decline. Often the Operating Margin % declines well before the company's Revenue or even profit decline. Therefore, Operating Margin % is a very important indicator of whether the company is facing problems.
For instance, by 2012, Nokia (NOK)'s problems were well known and its stock had lost more than 90% of its market value since 2007. But Nokias Operating Margin % had already been in decline since 2002, although its Earnings per Share (Diluted) were still rising. Investors who paid attention to Operating Margin % would have avoided this huge loss. The same can be said for Research-in-Motion (RIMM).
Therefore, Operating Margin % is a very important screening filter for GuruFocus. GuruFocus's Buffett-Munger screener requires that the profit margin is either consistent or expanding. The Model Portfolio of the Buffett-Munger screener has outperformed the market every year since inception in 2009.
Cricut Operating Margin % Related Terms
Cricut Operating Margin % Historical Data
* Premium members only.
The historical data trend for Cricut's Operating Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
STU:398 vs SSYS, VELO, DDD: Operating Margin % Comparison
For the Computer Hardware subindustry, Cricut's Operating Margin %, along with its competitors' market caps and Operating Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Cricut Operating Margin % vs Hardware Industry
For the Hardware industry and Technology sector, Cricut's Operating Margin % distribution charts can be found below:
* The bar in red indicates where Cricut's Operating Margin % falls into.
Operating Margin % - also known as operating income margin, operating profit margin and return on sales (ROS) - is the ratio of Operating Income divided by net sales or Revenue, usually presented in percent.
Cricut's Operating Margin % for the fiscal year that ended in Dec. 2025 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Cricut (STU:398) has a Operating Margin % of 14.35% as of Mar. 2026. Operating margin is the ratio of total operating income to net sales. View historical data on Cricut and its competitors. This is 29% above median its historical median of 11.10. Over the past decade, Cricut's Operating Margin % has ranged from 9.02 to 20.91. According to the industry distribution chart, Cricut ranks #443 out of 2472 companies in the Hardware industry, placing it in the top 17.9%.
Is Cricut's Operating Margin % too high?
Cricut's current Operating Margin % of 14.35% is 29% above median its 10-year median of 11.10. Over the past 10 years, this metric has ranged from a low of 9.02 to a high of 20.91. The Hardware industry median Operating Margin % is 3.81. Cricut's value of 14.35% is 276.6% above this industry median. Based on the distribution chart, Cricut ranks #443 out of 2472 companies in the Hardware industry, which is in the top quartile — a strong position relative to peers. Overall, Cricut has a GF Score™ of 66/100, reflecting its overall financial health beyond just this single metric.
How does Cricut's Operating Margin % compare to SSYS and VELO?
According to the Hardware industry distribution chart, Cricut ranks #443 out of 2472 companies for Operating Margin %. This places Cricut in the top 18% of its industry — outperforming the majority of peers. The industry median Operating Margin % is 3.81. Cricut's value of 14.35% is 276.6% above this benchmark. Historically, Cricut's own Operating Margin % has ranged from 9.02 to 20.91 over the past decade. While the company's 10-year median is 11.10 vs. the industry median of 3.81, Cricut has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Operating Margin % for a Hardware company?
The median Operating Margin % among Hardware companies is 3.81, based on 2,472 companies in the industry. Companies in the top quartile (top 25%) have a Operating Margin % significantly above this median, while those in the bottom quartile fall well below. However, Operating Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Cricut's current Operating Margin % of 14.35% is 276.6% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Operating Margin % mean?
A high Operating Margin % can signal that a stock is expensive relative to its fundamentals. Operating margin is the ratio of total operating income to net sales. View historical data on Cricut and its competitors. For the Hardware industry, the median Operating Margin % is 3.81 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Cricut's current Operating Margin % is 14.35%, which is 29% above median its own 10-year median of 11.10. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Cricut stock overvalued right now?
Cricut (STU:398) has a current Operating Margin % of 14.35%. The stock's GF Value™ is €4.82, compared to a current price of €3.88 — trading 19.5% below its estimated fair value. The current Operating Margin % is 14.35%, which is 29% above median its 10-year median of 11.10 and 276.6% above the Hardware industry median of 3.81. Cricut's overall GF Score™ is 66/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Operating Margin % calculated?
Operating Margin % is calculated from a company's financial statements. For Cricut (STU:398), the current Operating Margin % is 14.35% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Cricut (STU:398) Overvalued in 2026?
Based on GuruFocus' analysis, Cricut stock appears to be undervalued.
The current stock price of €3.88 is trading 19.5% below its estimated GF Value™ of €4.82.
Key valuation signals for STU:398:
Operating Margin %: 14.35% (29% above median its 10-year median of 11.10)
GF Value™: €4.82 vs. price of €3.88 (19.5% below fair value)
Industry Position: 276.6% above the Hardware median (#443 of 2472)
No single metric tells the full story. See the STU:398 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Cricut Inc designs and builds a creativity platform that enables users to turn ideas into professional-looking handmade goods. With its connected machines, design apps and accessories, and materials, the users create everything from personalized birthday cards, mugs and T-shirts to large-scale interior decorations. It has two segments including the Platform segment which derives revenue from monthly and annual subscription fees, purchases of digital content, and a minimal amount of the revenue allocated to unspecified future upgrades and enhancements related to the essential software and access to the Company's cloud-based services and Products segment which derives revenue from the sale of its connected machine hardware, and sale of craft, DIY, home decor products and extensions.
66GF Score
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