MercadoLibre (FRA:MLB1) Customer Acquisition Cost (USD): 0.00 (As of . 20)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

FRA:MLB1 MercadoLibre Inc FRA:MLB1
82 GF Score
Price €1,556.60
GF Value €3,305.28
Valuation Significantly Undervalued
! 3 Warning Signs
View Full Analysis

What is MercadoLibre Customer Acquisition Cost (USD)?

MercadoLibre FRA:MLB1 -3.02% 82 Customer Acquisition Cost (USD) is 0.00 as of . 20. GuruFocus rates FRA:MLB1 with a GF Score™ of 82/100 and a GF Value™ of €3,305.28 (Significantly Undervalued). The stock has 3 warning signs investors should review.

Customer Acquisition Cost (USD) is the cost of winning a customer to purchase a product/service. A lower Customer Acquisition Cost (CAC) is more competitive for e-commerce companies.

The historical rank and industry rank for MercadoLibre's Customer Acquisition Cost (USD) or its related term are showing as below:

FRA:MLB1's Customer Acquisition Cost (USD) is not ranked *
in the Retail - Cyclical industry.
Industry Median:
* Ranked among companies with meaningful Customer Acquisition Cost (USD) only.

MercadoLibre  (FRA:MLB1) Customer Acquisition Cost (USD) Explanation

Customer Acquisition Cost (USD), CAC, is the cost of convincing a potential customer to buy a product or service. Investors can determine a company’s profitability by looking at the difference between how much money can be extracted from customers and the costs of extracting it. Lower CAC is better since it directly reflects the profitability of a company. CAC can be improved by a successful marketing strategy, targeted advertising and media exposure.

The CAC can be calculated by dividing all the costs spent on acquiring more customers (marketing expenses) by the number of customers acquired in the period the money was spent.

MercadoLibre Customer Acquisition Cost (USD) Related Terms

MercadoLibre Customer Acquisition Cost (USD) Historical Data

* Premium members only.

The historical data trend for MercadoLibre's Customer Acquisition Cost (USD) can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

MercadoLibre Customer Acquisition Cost (USD) Chart


FRA:MLB1
82GF Score
MercadoLibre Inc FRA:MLB1
Customer Acquisition Cost (USD) is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis
Frequently Asked Questions
What does a Customer Acquisition Cost (USD) of 0.00 mean?
MercadoLibre (FRA:MLB1) has a Customer Acquisition Cost (USD) of 0.00 as of . 20. Customer Acquisition Cost is is the cost of winning a customer to purchase a product or service. View historical data on MercadoLibre and its competitors.
Is MercadoLibre's Customer Acquisition Cost (USD) too high?
MercadoLibre's current Customer Acquisition Cost (USD) is 0.00. Overall, MercadoLibre has a GF Score™ of 82/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does MercadoLibre's Customer Acquisition Cost (USD) compare to DASH and PDD?
MercadoLibre's Customer Acquisition Cost (USD) of 0.00 can be compared against companies in the Retail - Cyclical industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Customer Acquisition Cost (USD) for a Retail - Cyclical company?
A good Customer Acquisition Cost (USD) depends on the Retail - Cyclical industry context. However, Customer Acquisition Cost (USD) should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Customer Acquisition Cost (USD) mean?
A high Customer Acquisition Cost (USD) can signal that a stock is expensive relative to its fundamentals. Customer Acquisition Cost is is the cost of winning a customer to purchase a product or service. View historical data on MercadoLibre and its competitors. MercadoLibre's current Customer Acquisition Cost (USD) is 0.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is MercadoLibre stock overvalued right now?
Based on GuruFocus' analysis, MercadoLibre (FRA:MLB1) is currently considered Significantly Undervalued. The stock's GF Value™ is €3,305.28, compared to a current price of €1,556.60 — trading 52.9% below its estimated fair value. The current Customer Acquisition Cost (USD) is 0.00. MercadoLibre's overall GF Score™ is 82/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Customer Acquisition Cost (USD) calculated?
Customer Acquisition Cost (USD) is calculated from a company's financial statements. For MercadoLibre (FRA:MLB1), the current Customer Acquisition Cost (USD) is 0.00 as of . 20. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is MercadoLibre (FRA:MLB1) Overvalued in 2026?

Based on GuruFocus' analysis, MercadoLibre stock appears to be undervalued. The current stock price of €1,556.60 is trading 52.9% below its estimated GF Value™ of €3,305.28. GuruFocus considers MercadoLibre to be Significantly Undervalued.

Key valuation signals for FRA:MLB1:

  • Customer Acquisition Cost (USD): 0.00
  • GF Value™: €3,305.28 vs. price of €1,556.60 (52.9% below fair value)
  • GF Score™: 82/100 with 3 warning signs

No single metric tells the full story. See the FRA:MLB1 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

MercadoLibre Business Description

Address WTC Free Zone, Dr Luis Bonavita 1294, Of. 1733, Tower II, Montevideo, URY, 11300
MercadoLibre is the largest e-commerce marketplace in Latin America, with more than 120 million unique active buyers and 1 million active sellers at the end of 2025. The company is roughly split between its e-commerce business, which includes its fulfillment and advertising services, and its fintech segment, which comprises its rapidly expanding payment and digital wallet platform (Mercado Pago) and its lending business (Mercado Credito). While the company operates in 18 countries, its primary markets are Brazil, Argentina, and Mexico, which account for more than 95% of its revenue.
82GF Score

Get the complete analysis for FRA:MLB1

Customer Acquisition Cost (USD) is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€1,556.60
Price
€3,305.28
GF Value