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Customer Acquisition Cost (USD) is the cost of winning a customer to purchase a product/service. A lower Customer Acquisition Cost (CAC) is more competitive for e-commerce companies.
The historical rank and industry rank for Gaia's Customer Acquisition Cost (USD) or its related term are showing as below:
GAIA's Customer Acquisition Cost (USD) is not ranked *
in the Media - Diversified industry.
Industry Median: * Ranked among companies with meaningful Customer Acquisition Cost (USD) only.
Customer Acquisition Cost (USD), CAC, is the cost of convincing a potential customer to buy a product or service. Investors can determine a company’s profitability by looking at the difference between how much money can be extracted from customers and the costs of extracting it. Lower CAC is better since it directly reflects the profitability of a company. CAC can be improved by a successful marketing strategy, targeted advertising and media exposure.
The CAC can be calculated by dividing all the costs spent on acquiring more customers (marketing expenses) by the number of customers acquired in the period the money was spent.
Gaia Customer Acquisition Cost (USD) Related Terms
Gaia Customer Acquisition Cost (USD) Historical Data
* Premium members only.
The historical data trend for Gaia's Customer Acquisition Cost (USD) can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
GAIA vs TOON, ANGH, CRSF: Customer Acquisition Cost (USD) Comparison
For the Entertainment subindustry, Gaia's Customer Acquisition Cost (USD), along with its competitors' market caps and Customer Acquisition Cost (USD) data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
What does a Customer Acquisition Cost (USD) of 0.00 mean?
Gaia (GAIA) has a Customer Acquisition Cost (USD) of 0.00 as of Jun. 2026. Customer Acquisition Cost is is the cost of winning a customer to purchase a product or service. View historical data on Gaia and its competitors.
Is Gaia's Customer Acquisition Cost (USD) too high?
Gaia's current Customer Acquisition Cost (USD) is 0.00. Overall, Gaia has a GF Score™ of 46/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does Gaia's Customer Acquisition Cost (USD) compare to TOON and ANGH?
Gaia's Customer Acquisition Cost (USD) of 0.00 can be compared against companies in the Media - Diversified industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Customer Acquisition Cost (USD) for a Media - Diversified company?
A good Customer Acquisition Cost (USD) depends on the Media - Diversified industry context. However, Customer Acquisition Cost (USD) should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Customer Acquisition Cost (USD) mean?
A high Customer Acquisition Cost (USD) can signal that a stock is expensive relative to its fundamentals. Customer Acquisition Cost is is the cost of winning a customer to purchase a product or service. View historical data on Gaia and its competitors. Gaia's current Customer Acquisition Cost (USD) is 0.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Gaia stock overvalued right now?
Based on GuruFocus' analysis, Gaia (GAIA) is currently considered Possible Value Trap. The stock's GF Value™ is $3.92, compared to a current price of $1.54 — trading 60.7% below its estimated fair value. The current Customer Acquisition Cost (USD) is 0.00. Gaia's overall GF Score™ is 46/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Customer Acquisition Cost (USD) calculated?
Customer Acquisition Cost (USD) is calculated from a company's financial statements. For Gaia (GAIA), the current Customer Acquisition Cost (USD) is 0.00 as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Gaia (GAIA) Overvalued in 2026?
Based on GuruFocus' analysis, Gaia stock appears to be undervalued.
The current stock price of $1.54 is trading 60.7% below its estimated GF Value™ of $3.92.
GuruFocus considers Gaia to be Possible Value Trap.
Key valuation signals for GAIA:
Customer Acquisition Cost (USD): 0.00
GF Value™: $3.92 vs. price of $1.54 (60.7% below fair value)
No single metric tells the full story. See the GAIA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Gaia Inc is a video streaming service and community that provides curated conscious media in primary channels; Seeking Truth provides new and enlightening perspectives for today's changing world; Transformation provides a wealth of content in the niche areas of spiritual growth, personal development, and expanded consciousness; Alternative Healing channel features content focused on food and nutrition, holistic healing, alternative and integrative medicines, and longevity, and Yoga. The company operates in a single reporting segment. Its revenues is derived from subscription fees for services related to streaming content to the members. Geographically, it derives a majority of its revenue from the United States and also has an International presence.
46GF Score
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Customer Acquisition Cost (USD) is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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