adidas AG (BSE:ADS) Cyclically Adjusted PB Ratio: 19.64 (As of Sep. 16, 2026) — 196% Above Median

Author: Vera Yuan Vera Yuan
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Director of Data and Quant Analytics at GuruFocus
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Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

BSE:ADS adidas AG BSE:ADS
89 GF Score
Price lei759.00
GF Value lei1,179.05
Valuation Significantly Undervalued
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What is adidas AG Cyclically Adjusted PB Ratio?

adidas AG BSE:ADS 89 Cyclically Adjusted PB Ratio is 19.64 as of Sep. 16, 2026, which is 196% above its 10-year median of 6.63. GuruFocus rates BSE:ADS with a GF Score™ of 89/100 and a GF Value™ of lei1,179.05 (Significantly Undervalued). Among 635 Manufacturing - Apparel & Accessories companies, adidas AG ranks worse than 88.19% on this metric.

As of today (2026-09-16), adidas AG's current share price is lei759.00. adidas AG's Cyclically Adjusted Book per Share for the quarter that ended in Jun. 2026 was lei38.65. adidas AG's Cyclically Adjusted PB Ratio for today is 19.64.

The historical rank and industry rank for adidas AG's Cyclically Adjusted PB Ratio or its related term are showing as below:

BSE:ADS' s Cyclically Adjusted PB Ratio Range Over the Past 10 Years
Min: 2.76   Med: 6.63   Max: 10.47
Current: 3.79

During the past years, adidas AG's highest Cyclically Adjusted PB Ratio was 10.47. The lowest was 2.76. And the median was 6.63.

BSE:ADS's Cyclically Adjusted PB Ratio is ranked worse than
88.19% of 635 companies
in the Manufacturing - Apparel & Accessories industry
Industry Median: 0.93 vs BSE:ADS: 3.79

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted book value per share of a company over the past 10 years.

adidas AG's adjusted book value per share data for the three months ended in Jun. 2026 was lei36.278. Add all the adjusted book value per share for the past 10 years together and divide the count will get our Cyclically Adjusted Book per Share, which is lei38.65 for the trailing ten years ended in Jun. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


adidas AG  (BSE:ADS) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


adidas AG Cyclically Adjusted PB Ratio Related Terms


adidas AG Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for adidas AG's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

adidas AG Cyclically Adjusted PB Ratio Chart

adidas AG Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 37.40 17.13 24.88 31.29 22.94

adidas AG Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 26.74 24.47 22.91 17.68 24.78

BSE:ADS vs NKE, DECK, ONON: Cyclically Adjusted PB Ratio Comparison

For the Footwear & Accessories subindustry, adidas AG's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


adidas AG Cyclically Adjusted PB Ratio vs Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, adidas AG's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where adidas AG's Cyclically Adjusted PB Ratio falls into.


BSE:ADS
89GF Score
adidas AG BSE:ADS
Cyclically Adjusted PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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adidas AG Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

adidas AG's Cyclically Adjusted PB Ratio for today is calculated as

Cyclically Adjusted PB Ratio=Share Price/ Cyclically Adjusted Book per Share
=759.00/38.654
=19.64

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

adidas AG's Cyclically Adjusted Book per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, adidas AG's adjusted Book Value per Share data for the three months ended in Jun. 2026 was:

Adj_Book=Book Value per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=36.278/131.3638*131.3638
=36.278

Current CPI (Jun. 2026) = 131.3638.

adidas AG Quarterly Data

Book Value per Share CPI Adj_Book
201609 30.498 101.017 39.660
201612 32.036 101.217 41.578
201703 33.252 101.417 43.071
201706 28.057 102.117 36.093
201709 29.733 102.717 38.025
201712 29.515 102.617 37.783
201803 31.364 102.917 40.033
201806 29.972 104.017 37.852
201809 32.269 104.718 40.480
201812 31.952 104.217 40.275
201903 34.739 104.217 43.788
201906 33.397 105.718 41.499
201909 35.899 106.018 44.482
201912 36.011 105.818 44.705
202003 35.358 105.718 43.936
202006 33.174 106.618 40.874
202009 34.820 105.818 43.226
202012 34.301 105.518 42.703
202103 38.577 107.518 47.133
202106 37.726 108.486 45.682
202109 40.966 109.435 49.175
202112 40.904 110.384 48.679
202203 36.374 113.968 41.926
202206 35.173 115.760 39.914
202209 35.726 118.818 39.498
202212 29.971 119.345 32.989
202303 29.187 122.402 31.324
202306 28.911 123.140 30.842
202309 31.403 124.195 33.216
202312 27.583 123.773 29.275
202403 29.219 125.038 30.697
202406 29.992 125.882 31.298
202409 31.045 126.198 32.316
202412 32.865 127.041 33.983
202503 34.091 127.779 35.047
202506 31.112 128.412 31.827
202509 34.052 129.255 34.608
202512 34.282 129.361 34.813
202603 35.536 131.258 35.565
202606 36.278 131.364 36.278

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PB Ratio of 19.64 mean?
adidas AG (BSE:ADS) has a Cyclically Adjusted PB Ratio of 19.64 as of Sep. 16, 2026. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on adidas AG and its competitors. This is 196% above median its historical median of 6.63. Over the past decade, adidas AG's Cyclically Adjusted PB Ratio has ranged from 2.76 to 10.47. According to the industry distribution chart, adidas AG ranks #560 out of 635 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 88.2%.
Is adidas AG's Cyclically Adjusted PB Ratio too high?
adidas AG's current Cyclically Adjusted PB Ratio of 19.64 is 196% above median its 10-year median of 6.63. Over the past 10 years, this metric has ranged from a low of 2.76 to a high of 10.47. The Manufacturing - Apparel & Accessories industry median Cyclically Adjusted PB Ratio is 0.93. adidas AG's value of 19.64 is 2011.8% above this industry median. Based on the distribution chart, adidas AG ranks #560 out of 635 companies in the Manufacturing - Apparel & Accessories industry, which is in the bottom quartile relative to peers. Overall, adidas AG has a GF Score™ of 89/100 and is considered Significantly Undervalued, reflecting its overall financial health beyond just this single metric.
How does adidas AG's Cyclically Adjusted PB Ratio compare to NKE and DECK?
According to the Manufacturing - Apparel & Accessories industry distribution chart, adidas AG ranks #560 out of 635 companies for Cyclically Adjusted PB Ratio. This places adidas AG in the lower half of its industry. The industry median Cyclically Adjusted PB Ratio is 0.93. adidas AG's value of 19.64 is 2011.8% above this benchmark. Historically, adidas AG's own Cyclically Adjusted PB Ratio has ranged from 2.76 to 10.47 over the past decade. While the company's 10-year median is 6.63 vs. the industry median of 0.93, adidas AG has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PB Ratio for a Manufacturing - Apparel & Accessories company?
The median Cyclically Adjusted PB Ratio among Manufacturing - Apparel & Accessories companies is 0.93, based on 635 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. adidas AG's current Cyclically Adjusted PB Ratio of 19.64 is 2011.8% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PB Ratio mean?
A high Cyclically Adjusted PB Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on adidas AG and its competitors. For the Manufacturing - Apparel & Accessories industry, the median Cyclically Adjusted PB Ratio is 0.93 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. adidas AG's current Cyclically Adjusted PB Ratio is 19.64, which is 196% above median its own 10-year median of 6.63. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is adidas AG stock overvalued right now?
Based on GuruFocus' analysis, adidas AG (BSE:ADS) is currently considered Significantly Undervalued. The stock's GF Value™ is lei1,179.05, compared to a current price of lei759.00 — trading 35.6% below its estimated fair value. The current Cyclically Adjusted PB Ratio is 19.64, which is 196% above median its 10-year median of 6.63 and 2011.8% above the Manufacturing - Apparel & Accessories industry median of 0.93. adidas AG's overall GF Score™ is 89/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PB Ratio calculated?
Cyclically Adjusted PB Ratio is calculated from a company's financial statements. For adidas AG (BSE:ADS), the current Cyclically Adjusted PB Ratio is 19.64 as of Sep. 16, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is adidas AG (BSE:ADS) Overvalued in 2026?

Based on GuruFocus' analysis, adidas AG stock appears to be undervalued. The current stock price of lei759.00 is trading 35.6% below its estimated GF Value™ of lei1,179.05. GuruFocus considers adidas AG to be Significantly Undervalued.

Key valuation signals for BSE:ADS:

  • Cyclically Adjusted PB Ratio: 19.64 (196% above median its 10-year median of 6.63)
  • GF Value™: lei1,179.05 vs. price of lei759.00 (35.6% below fair value)
  • GF Score™: 89/100
  • Industry Position: 2011.8% above the Manufacturing - Apparel & Accessories median (#560 of 635)

No single metric tells the full story. See the BSE:ADS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


adidas AG Business Description

Address Adi-Dassler-Strasse 1, Herzogenaurach, BY, DEU, 91074
Adidas designs, develops, produces, and markets athletic and leisure apparel, footwear, accessories, and sports equipment. Under its eponymous brand, it produces apparel for competitive athletics, casual activewear, and casual fashion. Adidas sells its products in more than 160 countries through about 2,000 owned retail stores, 15,000 Adidas-branded franchise stores (including about 8,000 in China), 150,000 wholesale doors, and an owned e-commerce site that is available in 67 countries. The company was founded in 1949 in Germany.
89GF Score

Get the complete analysis for BSE:ADS

Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

lei759.00
Price
lei1,179.05
GF Value