Amazon.com (FRA:AMZ1) Cyclically Adjusted PB Ratio: (As of Sep. 21, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

FRA:AMZ1 Amazon.com Inc FRA:AMZ1
93 GF Score
Price €17.70
GF Value €17.27
Valuation Fairly Valued
! 5 Warning Signs
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What is Amazon.com Cyclically Adjusted PB Ratio?

Shiller PE for Stocks: The True Measure of Stock Valuation


Amazon.com  (FRA:AMZ1) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


Amazon.com Cyclically Adjusted PB Ratio Related Terms


Amazon.com Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for Amazon.com's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Amazon.com Cyclically Adjusted PB Ratio Chart

Amazon.com Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 3.70 1.30 1.64 1.78 1.20

Amazon.com Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 1.56 1.39 1.35 1.12 1.20

FRA:AMZ1 vs BABA, PDD, DASH: Cyclically Adjusted PB Ratio Comparison

For the Internet Retail subindustry, Amazon.com's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Amazon.com Cyclically Adjusted PB Ratio vs Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Amazon.com's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where Amazon.com's Cyclically Adjusted PB Ratio falls into.


FRA:AMZ1
93GF Score
Amazon.com Inc FRA:AMZ1
Cyclically Adjusted PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Amazon.com Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

Amazon.com's Cyclically Adjusted Book per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, Amazon.com's adjusted Book Value per Share data for the three months ended in Jun. 2026 was:

Adj_Book=Book Value per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=44.745/333.9520*333.9520
=44.745

Current CPI (Jun. 2026) = 333.9520.

Amazon.com Quarterly Data

Book Value per Share CPI Adj_Book
201609 1.666 241.428 2.304
201612 1.917 241.432 2.652
201703 2.120 243.801 2.904
201706 2.120 244.955 2.890
201709 2.164 246.819 2.928
201712 2.384 246.524 3.229
201803 2.637 249.554 3.529
201806 3.077 251.989 4.078
201809 3.444 252.439 4.556
201812 3.879 251.233 5.156
201903 4.381 254.202 5.755
201906 4.716 256.143 6.149
201909 5.236 256.759 6.810
201912 5.551 256.974 7.214
202003 5.961 258.115 7.712
202006 6.551 257.797 8.486
202009 7.031 260.280 9.021
202012 7.588 260.474 9.729
202103 8.721 264.877 10.995
202106 9.566 271.696 11.758
202109 10.259 274.310 12.490
202112 11.942 278.802 14.304
202203 11.830 287.504 13.741
202206 12.343 296.311 13.911
202209 13.762 296.808 15.484
202212 13.361 296.797 15.034
202303 13.865 301.836 15.340
202306 14.985 305.109 16.402
202309 16.730 307.789 18.152
202312 17.601 306.746 19.162
202403 19.284 312.332 20.619
202406 21.031 314.175 22.355
202409 22.092 315.301 23.399
202412 26.071 315.605 27.587
202503 26.680 319.799 27.861
202506 26.674 322.561 27.616
202509 29.436 324.800 30.265
202512 32.616 324.054 33.612
202603 35.665 330.213 36.069
202606 44.745 333.952 44.745

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

Is Amazon.com (FRA:AMZ1) Overvalued in 2026?

Based on GuruFocus' analysis, Amazon.com stock appears to be overvalued. The current stock price of €17.70 is trading 2.5% above its estimated GF Value™ of €17.27. GuruFocus considers Amazon.com to be Fairly Valued.

Key valuation signals for FRA:AMZ1:

  • Cyclically Adjusted PB Ratio:
  • GF Value™: €17.27 vs. price of €17.70 (2.5% above fair value)
  • GF Score™: 93/100 with 5 warning signs

No single metric tells the full story. See the FRA:AMZ1 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Amazon.com Business Description

Address 410 Terry Avenue North, Seattle, WA, USA, 98109-5210
Amazon is the leading online retailer and marketplace for third party sellers. Retail related revenue represents approximately 74% of total, followed by Amazon Web Services (17%), and advertising services (9%). International segments constitute 22% of Amazon's total revenue, led by Germany, the United Kingdom, and Japan.
93GF Score

Get the complete analysis for FRA:AMZ1

Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€17.70
Price
€17.27
GF Value