H.I.S. Co (FRA:HIZ) Cyclically Adjusted PB Ratio: 1.01 (As of Aug. 17, 2026) — 34% Below Median

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

FRA:HIZ H.I.S. Co Ltd FRA:HIZ
67 GF Score
Price €6.20
GF Value €10.50
Valuation Possible Value Trap
! 3 Warning Signs
View Full Analysis

What is H.I.S. Co Cyclically Adjusted PB Ratio?

H.I.S. Co FRA:HIZ +3.33% 67 Cyclically Adjusted PB Ratio is 1.01 as of Aug. 17, 2026, which is 34% below its 10-year median of 1.53. GuruFocus rates FRA:HIZ with a GF Score™ of 67/100 and a GF Value™ of €10.50 (Possible Value Trap). The stock has 3 warning signs investors should review. Among 639 Travel & Leisure companies, H.I.S. Co ranks better than 57.12% on this metric.

As of today (2026-08-17), H.I.S. Co's current share price is €6.20. H.I.S. Co's Cyclically Adjusted Book per Share for the quarter that ended in Apr. 2026 was €6.11. H.I.S. Co's Cyclically Adjusted PB Ratio for today is 1.01.

The historical rank and industry rank for H.I.S. Co's Cyclically Adjusted PB Ratio or its related term are showing as below:

FRA:HIZ' s Cyclically Adjusted PB Ratio Range Over the Past 10 Years
Min: 0.83   Med: 1.53   Max: 3.75
Current: 1

During the past years, H.I.S. Co's highest Cyclically Adjusted PB Ratio was 3.75. The lowest was 0.83. And the median was 1.53.

FRA:HIZ's Cyclically Adjusted PB Ratio is ranked better than
57.12% of 639 companies
in the Travel & Leisure industry
Industry Median: 1.21 vs FRA:HIZ: 1.00

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted book value per share of a company over the past 10 years.

H.I.S. Co's adjusted book value per share data for the three months ended in Apr. 2026 was €4.333. Add all the adjusted book value per share for the past 10 years together and divide the count will get our Cyclically Adjusted Book per Share, which is €6.11 for the trailing ten years ended in Apr. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


H.I.S. Co  (FRA:HIZ) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


H.I.S. Co Cyclically Adjusted PB Ratio Related Terms


H.I.S. Co Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for H.I.S. Co's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

H.I.S. Co Cyclically Adjusted PB Ratio Chart

H.I.S. Co Annual Data
Trend Oct16 Oct17 Oct18 Oct19 Oct20 Oct21 Oct22 Oct23 Oct24 Oct25
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 1.93 1.57 1.33 1.42 1.11

H.I.S. Co Quarterly Data
Jul21 Oct21 Jan22 Apr22 Jul22 Oct22 Jan23 Apr23 Jul23 Oct23 Jan24 Apr24 Jul24 Oct24 Jan25 Apr25 Jul25 Oct25 Jan26 Apr26
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 1.39 1.20 1.11 1.11 0.92

FRA:HIZ vs BKNG, ABNB, RCL: Cyclically Adjusted PB Ratio Comparison

For the Travel Services subindustry, H.I.S. Co's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


H.I.S. Co Cyclically Adjusted PB Ratio vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, H.I.S. Co's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where H.I.S. Co's Cyclically Adjusted PB Ratio falls into.


FRA:HIZ
67GF Score
H.I.S. Co Ltd FRA:HIZ
Cyclically Adjusted PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

H.I.S. Co Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

H.I.S. Co's Cyclically Adjusted PB Ratio for today is calculated as

Cyclically Adjusted PB Ratio=Share Price/ Cyclically Adjusted Book per Share
=6.20/6.11
=1.01

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

H.I.S. Co's Cyclically Adjusted Book per Share for the quarter that ended in Apr. 2026 is calculated as:

For example, H.I.S. Co's adjusted Book Value per Share data for the three months ended in Apr. 2026 was:

Adj_Book=Book Value per Share/CPI of Apr. 2026 (Change)*Current CPI (Apr. 2026)
=4.333/113.0000*113.0000
=4.333

Current CPI (Apr. 2026) = 113.0000.

H.I.S. Co Quarterly Data

Book Value per Share CPI Adj_Book
201607 10.650 97.900 12.293
201610 11.330 98.600 12.985
201701 11.130 98.200 12.807
201704 12.144 98.500 13.932
201707 10.440 98.300 12.001
201710 11.082 98.800 12.675
201801 10.433 99.500 11.849
201804 10.888 99.100 12.415
201807 11.076 99.200 12.617
201810 11.944 100.200 13.470
201901 12.533 99.700 14.205
201904 12.439 100.000 14.056
201907 13.458 99.800 15.238
201910 14.096 100.400 15.865
202001 13.904 100.500 15.633
202004 13.411 100.200 15.124
202007 10.490 100.000 11.854
202010 9.539 99.800 10.801
202101 8.360 99.800 9.466
202104 6.898 99.100 7.866
202107 6.319 99.700 7.162
202110 4.437 99.900 5.019
202201 4.224 100.300 4.759
202204 2.269 101.500 2.526
202207 2.130 102.300 2.353
202210 4.463 103.700 4.863
202301 4.617 104.700 4.983
202304 3.776 105.100 4.060
202307 3.566 105.700 3.812
202310 3.452 107.100 3.642
202401 4.479 106.900 4.735
202404 4.389 107.700 4.605
202407 4.511 108.600 4.694
202410 4.282 109.500 4.419
202501 4.641 111.200 4.716
202504 4.578 111.500 4.640
202507 3.887 111.900 3.925
202510 4.240 112.800 4.248
202601 4.384 112.900 4.388
202604 4.333 113.000 4.333

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PB Ratio of 1.01 mean?
H.I.S. Co (FRA:HIZ) has a Cyclically Adjusted PB Ratio of 1.01 as of Aug. 17, 2026. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on H.I.S. Co and its competitors. This is 34% below median its historical median of 1.53. Over the past decade, H.I.S. Co's Cyclically Adjusted PB Ratio has ranged from 0.83 to 3.75. According to the industry distribution chart, H.I.S. Co ranks #274 out of 639 companies in the Travel & Leisure industry, placing it in the top 42.9%.
Is H.I.S. Co's Cyclically Adjusted PB Ratio too high?
H.I.S. Co's current Cyclically Adjusted PB Ratio of 1.01 is 34% below median its 10-year median of 1.53. Over the past 10 years, this metric has ranged from a low of 0.83 to a high of 3.75. The Travel & Leisure industry median Cyclically Adjusted PB Ratio is 1.21. H.I.S. Co's value of 1.01 is 16.5% below this industry median. Based on the distribution chart, H.I.S. Co ranks #274 out of 639 companies in the Travel & Leisure industry, which is above the industry midpoint. Overall, H.I.S. Co has a GF Score™ of 67/100 and is considered Possible Value Trap, reflecting its overall financial health beyond just this single metric.
How does H.I.S. Co's Cyclically Adjusted PB Ratio compare to BKNG and ABNB?
According to the Travel & Leisure industry distribution chart, H.I.S. Co ranks #274 out of 639 companies for Cyclically Adjusted PB Ratio. This puts H.I.S. Co in the upper half of its industry. The industry median Cyclically Adjusted PB Ratio is 1.21. H.I.S. Co's value of 1.01 is 16.5% below this benchmark. Historically, H.I.S. Co's own Cyclically Adjusted PB Ratio has ranged from 0.83 to 3.75 over the past decade. While the company's 10-year median is 1.53 vs. the industry median of 1.21, H.I.S. Co has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PB Ratio for a Travel & Leisure company?
The median Cyclically Adjusted PB Ratio among Travel & Leisure companies is 1.21, based on 639 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. H.I.S. Co's current Cyclically Adjusted PB Ratio of 1.01 is 16.5% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PB Ratio mean?
A high Cyclically Adjusted PB Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on H.I.S. Co and its competitors. For the Travel & Leisure industry, the median Cyclically Adjusted PB Ratio is 1.21 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. H.I.S. Co's current Cyclically Adjusted PB Ratio is 1.01, which is 34% below median its own 10-year median of 1.53. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is H.I.S. Co stock overvalued right now?
Based on GuruFocus' analysis, H.I.S. Co (FRA:HIZ) is currently considered Possible Value Trap. The stock's GF Value™ is €10.50, compared to a current price of €6.20 — trading 41% below its estimated fair value. The current Cyclically Adjusted PB Ratio is 1.01, which is 34% below median its 10-year median of 1.53 and 16.5% below the Travel & Leisure industry median of 1.21. H.I.S. Co's overall GF Score™ is 67/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PB Ratio calculated?
Cyclically Adjusted PB Ratio is calculated from a company's financial statements. For H.I.S. Co (FRA:HIZ), the current Cyclically Adjusted PB Ratio is 1.01 as of Aug. 17, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is H.I.S. Co (FRA:HIZ) Overvalued in 2026?

Based on GuruFocus' analysis, H.I.S. Co stock appears to be undervalued. The current stock price of €6.20 is trading 41% below its estimated GF Value™ of €10.50. GuruFocus considers H.I.S. Co to be Possible Value Trap.

Key valuation signals for FRA:HIZ:

  • Cyclically Adjusted PB Ratio: 1.01 (34% below median its 10-year median of 1.53)
  • GF Value™: €10.50 vs. price of €6.20 (41% below fair value)
  • GF Score™: 67/100 with 3 warning signs
  • Industry Position: 16.5% below the Travel & Leisure median (#274 of 639)

No single metric tells the full story. See the FRA:HIZ stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


H.I.S. Co Business Description

Other Exchanges 9603:JapanHIZ:Germany
Address 6-8-1 Nishishinjuku, Shinjuku Oak Tower 29F, Shinjuku-ku, Tokyo, JPN, 163-6029
H.I.S. Co Ltd is a Japanese tourism and leisure company. The company organises itself into six segments: travel business, Huis Ten Bosch Group, hotel business, transportation business, The Kyushu Sanko Group, and other business. The travel business segment, which contributes the vast majority of company revenue, includes the company's domestic and international travel agency operations including tours, cruises, honeymoons, and airline tickets. The Huis Ten Bosch Group, the second- largest contributor to company revenue, includes H.I.S.'s theme and water park operations. The company earns the majority of its revenue within Japan.
67GF Score

Get the complete analysis for FRA:HIZ

Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€6.20
Price
€10.50
GF Value