HUBS (HubSpot) Cyclically Adjusted PB Ratio: (As of Aug. 08, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

HUBS HubSpot Inc HUBS
64 GF Score
Price $210.45
GF Value $748.33
Valuation Significantly Undervalued
! 2 Warning Signs
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What is HubSpot Cyclically Adjusted PB Ratio?

Shiller PE for Stocks: The True Measure of Stock Valuation


HubSpot  (NYSE:HUBS) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


HubSpot Cyclically Adjusted PB Ratio Related Terms


HubSpot Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for HubSpot's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

HubSpot Cyclically Adjusted PB Ratio Chart

HubSpot Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 46.53 44.07 20.54

HubSpot Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 31.22 24.99 20.54 11.77 8.41

HUBS vs FIG, FROG, DOCU: Cyclically Adjusted PB Ratio Comparison

For the Software - Application subindustry, HubSpot's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


HubSpot Cyclically Adjusted PB Ratio vs Software Industry

For the Software industry and Technology sector, HubSpot's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where HubSpot's Cyclically Adjusted PB Ratio falls into.


HUBS
64GF Score
HubSpot Inc HUBS
Cyclically Adjusted PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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HubSpot Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

HubSpot's Cyclically Adjusted Book per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, HubSpot's adjusted Book Value per Share data for the three months ended in Jun. 2026 was:

Adj_Book=Book Value per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=32.732/333.9520*333.9520
=32.732

Current CPI (Jun. 2026) = 333.9520.

HubSpot Quarterly Data

Book Value per Share CPI Adj_Book
201609 3.431 241.428 4.746
201612 3.317 241.432 4.588
201703 3.402 243.801 4.660
201706 5.541 244.955 7.554
201709 5.609 246.819 7.589
201712 5.609 246.524 7.598
201803 5.799 249.554 7.760
201806 5.868 251.989 7.777
201809 5.896 252.439 7.800
201812 6.225 251.233 8.275
201903 14.299 254.202 18.785
201906 14.622 256.143 19.064
201909 14.737 256.759 19.168
201912 15.131 256.974 19.664
202003 15.180 258.115 19.640
202006 15.931 257.797 20.637
202009 16.036 260.280 20.575
202012 16.538 260.474 21.203
202103 16.626 264.877 20.962
202106 17.194 271.696 21.134
202109 17.662 274.310 21.502
202112 18.438 278.802 22.085
202203 17.503 287.504 20.331
202206 18.195 296.311 20.506
202209 18.790 296.808 21.141
202212 20.160 296.797 22.684
202303 21.151 301.836 23.402
202306 21.718 305.109 23.771
202309 23.673 307.789 25.685
202312 26.450 306.746 28.796
202403 28.548 312.332 30.524
202406 31.315 314.175 33.286
202409 34.079 315.301 36.095
202412 36.863 315.605 39.006
202503 38.341 319.799 40.038
202506 39.184 322.561 40.568
202509 35.541 324.800 36.542
202512 39.316 324.054 40.517
202603 38.434 330.213 38.869
202606 32.732 333.952 32.732

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

Is HubSpot (HUBS) Overvalued in 2026?

Based on GuruFocus' analysis, HubSpot stock appears to be undervalued. The current stock price of $210.45 is trading 71.9% below its estimated GF Value™ of $748.33. GuruFocus considers HubSpot to be Significantly Undervalued.

Key valuation signals for HUBS:

  • Cyclically Adjusted PB Ratio:
  • GF Value™: $748.33 vs. price of $210.45 (71.9% below fair value)
  • GF Score™: 64/100 with 2 warning signs

No single metric tells the full story. See the HUBS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


HubSpot Business Description

Address Two Canal Park, Cambridge, MA, USA, 02141
HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot's mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts.
64GF Score

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Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$210.45
Price
$748.33
GF Value