ServiceNow (LIM:NOWUS) Cyclically Adjusted PB Ratio: (As of Jul. 16, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

LIM:NOWUS ServiceNow Inc LIM:NOWUS
76 GF Score
Price $104.96
GF Value $236.02
Valuation Significantly Undervalued
! 3 Warning Signs
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What is ServiceNow Cyclically Adjusted PB Ratio?

Note: If the price history is too short, we do not calculate current Cyclically Adjusted PB Ratio for this stock. All the historical data is shown as the company's primary share's data instead.

Shiller PE for Stocks: The True Measure of Stock Valuation


ServiceNow  (LIM:NOWUS) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


ServiceNow Cyclically Adjusted PB Ratio Related Terms


ServiceNow Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for ServiceNow's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

ServiceNow Cyclically Adjusted PB Ratio Chart

ServiceNow Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 102.95 43.93 57.91 64.17 34.83

ServiceNow Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 44.56 53.45 44.64 34.83 21.99

LIM:NOWUS vs CDNS, ADP, SNOW: Cyclically Adjusted PB Ratio Comparison

For the Software - Application subindustry, ServiceNow's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


ServiceNow Cyclically Adjusted PB Ratio vs Software Industry

For the Software industry and Technology sector, ServiceNow's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where ServiceNow's Cyclically Adjusted PB Ratio falls into.


LIM:NOWUS
76GF Score
ServiceNow Inc LIM:NOWUS
Cyclically Adjusted PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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ServiceNow Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

ServiceNow's Cyclically Adjusted Book per Share for the quarter that ended in Mar. 2026 is calculated as:

For example, ServiceNow's adjusted Book Value per Share data for the three months ended in Mar. 2026 was:

Adj_Book=Book Value per Share/CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=11.372/330.2130*330.2130
=11.372

Current CPI (Mar. 2026) = 330.2130.

ServiceNow Quarterly Data

Book Value per Share CPI Adj_Book
201606 0.394 241.018 0.540
201609 0.437 241.428 0.598
201612 0.462 241.432 0.632
201703 0.504 243.801 0.683
201706 0.565 244.955 0.762
201709 0.639 246.819 0.855
201712 0.894 246.524 1.197
201803 0.980 249.554 1.297
201806 1.002 251.989 1.313
201809 1.138 252.439 1.489
201812 1.233 251.233 1.621
201903 1.294 254.202 1.681
201906 1.345 256.143 1.734
201909 1.516 256.759 1.950
201912 2.246 256.974 2.886
202003 2.377 258.115 3.041
202006 2.585 257.797 3.311
202009 2.741 260.280 3.477
202012 2.894 260.474 3.669
202103 3.077 264.877 3.836
202106 3.306 271.696 4.018
202109 3.552 274.310 4.276
202112 3.702 278.802 4.385
202203 3.997 287.504 4.591
202206 4.152 296.311 4.627
202209 4.478 296.808 4.982
202212 4.961 296.797 5.520
202303 5.490 301.836 6.006
202306 6.790 305.109 7.349
202309 7.005 307.789 7.515
202312 7.452 306.746 8.022
202403 7.895 312.332 8.347
202406 8.419 314.175 8.849
202409 9.006 315.301 9.432
202412 9.307 315.605 9.738
202503 9.797 319.799 10.116
202506 10.536 322.561 10.786
202509 10.858 324.800 11.039
202512 12.379 324.054 12.614
202603 11.372 330.213 11.372

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

Is ServiceNow (LIM:NOWUS) Overvalued in 2026?

Based on GuruFocus' analysis, ServiceNow stock appears to be undervalued. The current stock price of $104.96 is trading 55.5% below its estimated GF Value™ of $236.02. GuruFocus considers ServiceNow to be Significantly Undervalued.

Key valuation signals for LIM:NOWUS:

  • Cyclically Adjusted PB Ratio:
  • GF Value™: $236.02 vs. price of $104.96 (55.5% below fair value)
  • GF Score™: 76/100 with 3 warning signs

No single metric tells the full story. See the LIM:NOWUS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


ServiceNow Business Description

Address 2225 Lawson Lane, Santa Clara, CA, USA, 95054
ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management, expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service.
76GF Score

Get the complete analysis for LIM:NOWUS

Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$104.96
Price
$236.02
GF Value