Apple (PFTS:AAPL) Cyclically Adjusted PB Ratio: (As of Jul. 30, 2026)

Author: Vera Yuan Vera Yuan
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Director of Data and Quant Analytics at GuruFocus
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Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

What is Apple Cyclically Adjusted PB Ratio?

Note: If the price history is too short, we do not calculate current Cyclically Adjusted PB Ratio for this stock. All the historical data is shown as the company's primary share's data instead.

Shiller PE for Stocks: The True Measure of Stock Valuation


Apple  (PFTS:AAPL) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


Apple Cyclically Adjusted PB Ratio Related Terms


Apple Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for Apple's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Apple Cyclically Adjusted PB Ratio Chart

Apple Annual Data
Trend Sep16 Sep17 Sep18 Sep19 Sep20 Sep21 Sep22 Sep23 Sep24 Sep25
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 24.26 22.35 27.84 38.30 42.55

Apple Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 36.87 34.19 42.55 45.90 42.22

PFTS:AAPL vs SONO, TBCH, VUZI: Cyclically Adjusted PB Ratio Comparison

For the Consumer Electronics subindustry, Apple's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Apple Cyclically Adjusted PB Ratio vs Hardware Industry

For the Hardware industry and Technology sector, Apple's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where Apple's Cyclically Adjusted PB Ratio falls into.



Apple Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

Apple's Cyclically Adjusted Book per Share for the quarter that ended in Mar. 2026 is calculated as:

For example, Apple's adjusted Book Value per Share data for the three months ended in Mar. 2026 was:

Adj_Book=Book Value per Share/CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=323.447/330.2130*330.2130
=323.447

Current CPI (Mar. 2026) = 330.2130.

Apple Quarterly Data

Book Value per Share CPI Adj_Book
201606 261.324 241.018 358.034
201609 267.681 241.428 366.121
201612 280.569 241.432 383.742
201703 286.863 243.801 388.538
201706 285.292 244.955 384.590
201709 291.242 246.819 389.645
201712 307.279 246.524 411.593
201803 285.867 249.554 378.263
201806 264.357 251.989 346.420
201809 250.971 252.439 328.293
201812 277.609 251.233 364.881
201903 255.905 254.202 332.425
201906 237.077 256.143 305.634
201909 226.821 256.759 291.710
201912 227.405 256.974 292.217
202003 202.005 258.115 258.430
202006 187.923 257.797 240.711
202009 171.463 260.280 217.532
202012 175.371 260.474 222.325
202103 184.697 264.877 230.255
202106 172.961 271.696 210.213
202109 171.104 274.310 205.974
202112 196.110 278.802 232.273
202203 185.263 287.504 212.784
202206 160.835 296.311 179.237
202209 141.592 296.808 157.528
202212 159.522 296.797 177.482
202303 176.118 301.836 192.676
202306 171.604 305.109 185.723
202309 178.047 307.789 191.019
202312 213.528 306.746 229.864
202403 215.507 312.332 227.845
202406 195.232 314.175 205.198
202409 167.837 315.301 175.775
202412 197.736 315.605 206.888
202503 199.192 319.799 205.679
202506 197.403 322.561 202.086
202509 222.350 324.800 226.056
202512 267.223 324.054 272.302
202603 323.447 330.213 323.447

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.


Apple Business Description

Address One Apple Park Way, Cupertino, CA, USA, 95014
Apple is among the largest companies in the world, with a broad portfolio of hardware and software products targeted at consumers and businesses. Apple's iPhone accounts for the majority of the firm's sales, and Apple's other products, such as the Mac, iPad, and Watch, are designed around the iPhone as the focal point of an expansive software ecosystem. Apple has progressively worked to add new applications, such as streaming video, subscription bundles, and augmented reality. The firm designs its own software and semiconductors and works with subcontractors such as Foxconn and TSMC to build its products and chips. Slightly less than half of Apple's sales come directly through its flagship stores, with the majority coming indirectly through partnerships and distribution.