Apple (PFTS:AAPL) Cyclically Adjusted PS Ratio: (As of Aug. 02, 2026)

Author: Vera Yuan Vera Yuan
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Director of Data and Quant Analytics at GuruFocus
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Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

What is Apple Cyclically Adjusted PS Ratio?

Note: If the price history is too short, we do not calculate current Cyclically Adjusted PS Ratio for this stock. All the historical data is shown as the company's primary share's data instead.

Shiller PE for Stocks: The True Measure of Stock Valuation


Apple  (PFTS:AAPL) Cyclically Adjusted PS Ratio Explanation

Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.


Apple Cyclically Adjusted PS Ratio Related Terms


Apple Cyclically Adjusted PS Ratio Historical Data

* Premium members only.

The historical data trend for Apple's Cyclically Adjusted PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Apple Cyclically Adjusted PS Ratio Chart

Apple Annual Data
Trend Sep16 Sep17 Sep18 Sep19 Sep20 Sep21 Sep22 Sep23 Sep24 Sep25
Cyclically Adjusted PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 11.13 8.94 9.71 11.86 11.76

Apple Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 9.71 11.76 12.29 11.05 12.20

PFTS:AAPL vs SONO, TBCH, VUZI: Cyclically Adjusted PS Ratio Comparison

For the Consumer Electronics subindustry, Apple's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Apple Cyclically Adjusted PS Ratio vs Hardware Industry

For the Hardware industry and Technology sector, Apple's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where Apple's Cyclically Adjusted PS Ratio falls into.



Apple Cyclically Adjusted PS Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.

Apple's Cyclically Adjusted Revenue per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, Apple's adjusted Revenue per Share data for the three months ended in Jun. 2026 was:

Adj_RevenuePerShare=Revenue per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=330.891/333.9520*333.9520
=330.891

Current CPI (Jun. 2026) = 333.9520.

Apple Quarterly Data

Revenue per Share CPI Adj_RevenuePerShare
201609 96.641 241.428 133.677
201612 163.596 241.432 226.288
201703 111.838 243.801 153.193
201706 96.523 244.955 131.592
201709 112.843 246.819 152.679
201712 190.438 246.524 257.975
201803 134.189 249.554 179.571
201806 120.278 251.989 159.400
201809 144.351 252.439 190.962
201812 196.497 251.233 261.194
201903 137.301 254.202 180.376
201906 130.094 256.143 169.613
201909 157.604 256.759 204.987
201912 229.306 256.974 297.996
202003 147.279 258.115 190.551
202006 152.472 257.797 197.513
202009 166.836 260.280 214.059
202012 289.764 260.474 371.505
202103 235.476 264.877 296.884
202106 215.934 271.696 265.413
202109 222.989 274.310 271.473
202112 333.879 278.802 399.924
202203 263.897 287.504 306.531
202206 227.005 296.311 255.842
202209 248.871 296.808 280.016
202212 326.732 296.797 367.634
202303 266.303 301.836 294.638
202306 230.738 305.109 252.550
202309 254.114 307.789 275.714
202312 341.600 306.746 371.897
202403 261.138 312.332 279.214
202406 248.694 314.175 264.349
202409 277.133 315.301 293.526
202412 365.077 315.605 386.300
202503 281.838 319.799 294.311
202506 279.935 322.561 289.821
202509 306.766 324.800 315.410
202512 431.928 324.054 445.121
202603 335.979 330.213 339.783
202606 330.891 333.952 330.891

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.


Apple Business Description

Address One Apple Park Way, Cupertino, CA, USA, 95014
Apple is among the largest companies in the world, with a broad portfolio of hardware and software products targeted at consumers and businesses. Apple's iPhone accounts for the majority of the firm's sales, and Apple's other products, such as the Mac, iPad, and Watch, are designed around the iPhone as the focal point of an expansive software ecosystem. Apple has progressively worked to add new applications, such as streaming video, subscription bundles, and augmented reality. The firm designs its own software and semiconductors and works with subcontractors such as Foxconn and TSMC to build its products and chips. Slightly less than half of Apple's sales come directly through its flagship stores, with the majority coming indirectly through partnerships and distribution.