Apple (PFTS:AAPL) Cyclically Adjusted PS Ratio: (As of Jul. 24, 2026)

Author: Vera Yuan Vera Yuan
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Director of Data and Quant Analytics at GuruFocus
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Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

What is Apple Cyclically Adjusted PS Ratio?

Note: If the price history is too short, we do not calculate current Cyclically Adjusted PS Ratio for this stock. All the historical data is shown as the company's primary share's data instead.

Shiller PE for Stocks: The True Measure of Stock Valuation


Apple  (PFTS:AAPL) Cyclically Adjusted PS Ratio Explanation

Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.


Apple Cyclically Adjusted PS Ratio Related Terms


Apple Cyclically Adjusted PS Ratio Historical Data

* Premium members only.

The historical data trend for Apple's Cyclically Adjusted PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Apple Cyclically Adjusted PS Ratio Chart

Apple Annual Data
Trend Sep16 Sep17 Sep18 Sep19 Sep20 Sep21 Sep22 Sep23 Sep24 Sep25
Cyclically Adjusted PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 11.13 8.94 9.71 11.86 11.76

Apple Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Cyclically Adjusted PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 10.78 9.71 11.76 12.29 11.05

PFTS:AAPL vs SONO, TBCH, VUZI: Cyclically Adjusted PS Ratio Comparison

For the Consumer Electronics subindustry, Apple's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Apple Cyclically Adjusted PS Ratio vs Hardware Industry

For the Hardware industry and Technology sector, Apple's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where Apple's Cyclically Adjusted PS Ratio falls into.



Apple Cyclically Adjusted PS Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.

Apple's Cyclically Adjusted Revenue per Share for the quarter that ended in Mar. 2026 is calculated as:

For example, Apple's adjusted Revenue per Share data for the three months ended in Mar. 2026 was:

Adj_RevenuePerShare=Revenue per Share/CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=338.271/330.2130*330.2130
=338.271

Current CPI (Mar. 2026) = 330.2130.

Apple Quarterly Data

Revenue per Share CPI Adj_RevenuePerShare
201606 86.690 241.018 118.772
201609 97.300 241.428 133.082
201612 164.712 241.432 225.281
201703 112.601 243.801 152.511
201706 97.182 244.955 131.007
201709 113.612 246.819 151.999
201712 191.737 246.524 256.827
201803 135.104 249.554 178.771
201806 121.098 251.989 158.690
201809 145.336 252.439 190.113
201812 197.837 251.233 260.031
201903 138.238 254.202 179.574
201906 130.982 256.143 168.859
201909 158.679 256.759 204.074
201912 230.870 256.974 296.669
202003 148.284 258.115 189.703
202006 153.512 257.797 196.634
202009 167.974 260.280 213.106
202012 291.741 260.474 369.851
202103 237.082 264.877 295.562
202106 217.406 271.696 264.230
202109 224.510 274.310 270.264
202112 336.156 278.802 398.143
202203 265.697 287.504 305.167
202206 228.553 296.311 254.703
202209 250.568 296.808 278.769
202212 328.961 296.797 365.998
202303 268.119 301.836 293.326
202306 232.312 305.109 251.426
202309 255.848 307.789 274.488
202312 343.930 306.746 370.242
202403 262.919 312.332 277.971
202406 250.390 314.175 263.172
202409 279.023 315.301 292.219
202412 367.568 315.605 384.581
202503 283.760 319.799 293.000
202506 281.844 322.561 288.530
202509 308.858 324.800 314.005
202512 434.874 324.054 443.139
202603 338.271 330.213 338.271

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.


Apple Business Description

Address One Apple Park Way, Cupertino, CA, USA, 95014
Apple is among the largest companies in the world, with a broad portfolio of hardware and software products targeted at consumers and businesses. Apple's iPhone accounts for the majority of the firm's sales, and Apple's other products, such as the Mac, iPad, and Watch, are designed around the iPhone as the focal point of an expansive software ecosystem. Apple has progressively worked to add new applications, such as streaming video, subscription bundles, and augmented reality. The firm designs its own software and semiconductors and works with subcontractors such as Foxconn and TSMC to build its products and chips. Slightly less than half of Apple's sales come directly through its flagship stores, with the majority coming indirectly through partnerships and distribution.