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Prudential FinancialPRU +0.17%70 Cyclically Adjusted PB Ratio is 0.87 as of Aug. 12, 2026, which is 5% above its 10-year median of 0.83. GuruFocus rates PRU with a GF Score™ of 70/100 and a GF Value™ of $111.56 (Fairly Valued). The stock has 6 warning signs investors should review. Among 419 Insurance companies, Prudential Financial ranks better than 73.99% on this metric.
The historical rank and industry rank for Prudential Financial's Cyclically Adjusted PB Ratio or its related term are showing as below:
PRU'
s Cyclically Adjusted PB Ratio Range Over the Past 10 Years
Min: 0.4 Med: 0.83 Max: 1.48
Current: 0.87
During the past years, Prudential Financial's highest Cyclically Adjusted PB Ratio was 1.48. The lowest was 0.40. And the median was 0.83.
PRU's Cyclically Adjusted PB Ratio is ranked better than 73.99% of 419
companies
in the Insurance industry
Industry Median: 1.41
vs PRU: 0.87
The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio. The Cyclically Adjusted Book per Share is the average of the inflation adjusted book value per share of a company over the past 10 years.
Prudential Financial's adjusted book value per share data for the three months ended in Jun. 2026 was $90.712. Add all the adjusted book value per share for the past 10 years together and divide the count will get our Cyclically Adjusted Book per Share, which is $140.41 for the trailing ten years ended in Jun. 2026.
Shiller PE for Stocks: The True Measure of Stock Valuation
Prudential Financial (NYSE:PRU) Cyclically Adjusted PB Ratio Explanation
Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.
If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.
Prudential Financial Cyclically Adjusted PB Ratio Related Terms
Prudential Financial Cyclically Adjusted PB Ratio Historical Data
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The historical data trend for Prudential Financial's Cyclically Adjusted PB Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Prudential Financial Cyclically Adjusted PB Ratio Chart
PRU vs MET, AFL, UNM: Cyclically Adjusted PB Ratio Comparison
For the Insurance - Life subindustry, Prudential Financial's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Prudential Financial Cyclically Adjusted PB Ratio vs Insurance Industry
For the Insurance industry and Financial Services sector, Prudential Financial's Cyclically Adjusted PB Ratio distribution charts can be found below:
* The bar in red indicates where Prudential Financial's Cyclically Adjusted PB Ratio falls into.
Prudential Financial Cyclically Adjusted PB Ratio Calculation
Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.
The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.
What does a Cyclically Adjusted PB Ratio of 0.87 mean?
Prudential Financial (PRU) has a Cyclically Adjusted PB Ratio of 0.87 as of Aug. 12, 2026. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Prudential Financial and its competitors. This is near median its historical median of 0.83. Over the past decade, Prudential Financial's Cyclically Adjusted PB Ratio has ranged from 0.40 to 1.48. According to the industry distribution chart, Prudential Financial ranks #109 out of 419 companies in the Insurance industry, placing it in the top 26%.
Is Prudential Financial's Cyclically Adjusted PB Ratio too high?
Prudential Financial's current Cyclically Adjusted PB Ratio of 0.87 is near median its 10-year median of 0.83. Over the past 10 years, this metric has ranged from a low of 0.40 to a high of 1.48. The Insurance industry median Cyclically Adjusted PB Ratio is 1.41. Prudential Financial's value of 0.87 is 38.3% below this industry median. Based on the distribution chart, Prudential Financial ranks #109 out of 419 companies in the Insurance industry, which is above the industry midpoint. Overall, Prudential Financial has a GF Score™ of 70/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Prudential Financial's Cyclically Adjusted PB Ratio compare to MET and AFL?
According to the Insurance industry distribution chart, Prudential Financial ranks #109 out of 419 companies for Cyclically Adjusted PB Ratio. This puts Prudential Financial in the upper half of its industry. The industry median Cyclically Adjusted PB Ratio is 1.41. Prudential Financial's value of 0.87 is 38.3% below this benchmark. Historically, Prudential Financial's own Cyclically Adjusted PB Ratio has ranged from 0.40 to 1.48 over the past decade. While the company's 10-year median is 0.83 vs. the industry median of 1.41, Prudential Financial has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PB Ratio for an Insurance company?
The median Cyclically Adjusted PB Ratio among Insurance companies is 1.41, based on 419 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PB Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PB Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Prudential Financial's current Cyclically Adjusted PB Ratio of 0.87 is 38.3% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PB Ratio mean?
A high Cyclically Adjusted PB Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PB Ratio is the ratio of share price to a company's inflation-adjusted book value per share over a 10-year period. View historical data on Prudential Financial and its competitors. For the Insurance industry, the median Cyclically Adjusted PB Ratio is 1.41 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Prudential Financial's current Cyclically Adjusted PB Ratio is 0.87, which is near median its own 10-year median of 0.83. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Prudential Financial stock overvalued right now?
Based on GuruFocus' analysis, Prudential Financial (PRU) is currently considered Fairly Valued. The stock's GF Value™ is $111.56, compared to a current price of $122.32 — trading 9.6% above its estimated fair value. The current Cyclically Adjusted PB Ratio is 0.87, which is near median its 10-year median of 0.83 and 38.3% below the Insurance industry median of 1.41. Prudential Financial's overall GF Score™ is 70/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PB Ratio calculated?
Cyclically Adjusted PB Ratio is calculated from a company's financial statements. For Prudential Financial (PRU), the current Cyclically Adjusted PB Ratio is 0.87 as of Aug. 12, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Prudential Financial (PRU) Overvalued in 2026?
Based on GuruFocus' analysis, Prudential Financial stock appears to be overvalued.
The current stock price of $122.32 is trading 9.6% above its estimated GF Value™ of $111.56.
GuruFocus considers Prudential Financial to be Fairly Valued.
Key valuation signals for PRU:
Cyclically Adjusted PB Ratio: 0.87 (near median its 10-year median of 0.83)
GF Value™: $111.56 vs. price of $122.32 (9.6% above fair value)
Industry Position: 38.3% below the Insurance median (#109 of 419)
No single metric tells the full story. See the PRU stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Prudential Financial is one of the largest US life insurers, offering annuities, life insurance, and asset-management products. The United States and Japan are its two largest markets. Its US business contributed about 50% of adjusted 2025 earnings and includes institutional retirement (mostly pension risk transfer), individual retirement (annuities), group insurance, and individual life insurance. Its international business represented about 39% of adjusted earnings, with a strong market position in Japan, and the firm also has a presence in emerging markets like Brazil. The company's investment management business, PGIM, contributed approximately 11% of its 2025 adjusted earnings. PGIM had around $1.47 trillion in assets under management at the end of fourth-quarter 2025.
70GF Score
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Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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