HubSpot (STU:096) Cyclically Adjusted PB Ratio: (As of Aug. 06, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

STU:096 HubSpot Inc STU:096
64 GF Score
Price €216.00
GF Value €676.32
Valuation Significantly Undervalued
! 2 Warning Signs
View Full Analysis

What is HubSpot Cyclically Adjusted PB Ratio?

Shiller PE for Stocks: The True Measure of Stock Valuation


HubSpot  (STU:096) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


HubSpot Cyclically Adjusted PB Ratio Related Terms


HubSpot Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for HubSpot's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

HubSpot Cyclically Adjusted PB Ratio Chart

HubSpot Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 46.53 44.07 20.54

HubSpot Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 31.22 24.99 20.54 11.77 0.00

STU:096 vs FIG, FROG, DOCU: Cyclically Adjusted PB Ratio Comparison

For the Software - Application subindustry, HubSpot's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


HubSpot Cyclically Adjusted PB Ratio vs Software Industry

For the Software industry and Technology sector, HubSpot's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where HubSpot's Cyclically Adjusted PB Ratio falls into.


STU:096
64GF Score
HubSpot Inc STU:096
Cyclically Adjusted PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

HubSpot Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

HubSpot's Cyclically Adjusted Book per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, HubSpot's adjusted Book Value per Share data for the three months ended in Jun. 2026 was:

Adj_Book=Book Value per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=28.411/333.9520*333.9520
=28.411

Current CPI (Jun. 2026) = 333.9520.

HubSpot Quarterly Data

Book Value per Share CPI Adj_Book
201609 3.057 241.428 4.229
201612 3.145 241.432 4.350
201703 3.181 243.801 4.357
201706 4.932 244.955 6.724
201709 4.706 246.819 6.367
201712 4.740 246.524 6.421
201803 4.703 249.554 6.294
201806 5.023 251.989 6.657
201809 5.053 252.439 6.685
201812 5.471 251.233 7.272
201903 12.655 254.202 16.625
201906 12.940 256.143 16.871
201909 13.381 256.759 17.404
201912 13.618 256.974 17.697
202003 13.738 258.115 17.774
202006 14.147 257.797 18.326
202009 13.615 260.280 17.469
202012 13.594 260.474 17.429
202103 13.966 264.877 17.608
202106 14.271 271.696 17.541
202109 15.013 274.310 18.277
202112 16.318 278.802 19.546
202203 15.893 287.504 18.461
202206 17.212 296.311 19.398
202209 18.978 296.808 21.353
202212 19.031 296.797 21.413
202303 19.755 301.836 21.857
202306 20.046 305.109 21.941
202309 22.181 307.789 24.066
202312 24.255 306.746 26.406
202403 26.265 312.332 28.083
202406 29.092 314.175 30.923
202409 30.705 315.301 32.521
202412 35.204 315.605 37.251
202503 35.465 319.799 37.035
202506 33.973 322.561 35.173
202509 30.281 324.800 31.134
202512 33.576 324.054 34.602
202603 33.245 330.213 33.621
202606 28.411 333.952 28.411

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

Is HubSpot (STU:096) Overvalued in 2026?

Based on GuruFocus' analysis, HubSpot stock appears to be undervalued. The current stock price of €216.00 is trading 68.1% below its estimated GF Value™ of €676.32. GuruFocus considers HubSpot to be Significantly Undervalued.

Key valuation signals for STU:096:

  • Cyclically Adjusted PB Ratio:
  • GF Value™: €676.32 vs. price of €216.00 (68.1% below fair value)
  • GF Score™: 64/100 with 2 warning signs

No single metric tells the full story. See the STU:096 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


HubSpot Business Description

Address Two Canal Park, Cambridge, MA, USA, 02141
HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot's mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts.
64GF Score

Get the complete analysis for STU:096

Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€216.00
Price
€676.32
GF Value