TUI AG (XTER:TUI1) Cyclically Adjusted PB Ratio: (As of Aug. 13, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
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Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

XTER:TUI1 TUI AG XTER:TUI1
73 GF Score
Price €7.17
GF Value €7.11
Valuation Fairly Valued
! 4 Warning Signs
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What is TUI AG Cyclically Adjusted PB Ratio?

Shiller PE for Stocks: The True Measure of Stock Valuation


TUI AG  (XTER:TUI1) Cyclically Adjusted PB Ratio Explanation

Compared with the regular PB Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PB Ratio smoothed out the fluctuations of book value during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PB Ratio should give similar results to regular PB Ratio.


TUI AG Cyclically Adjusted PB Ratio Related Terms


TUI AG Cyclically Adjusted PB Ratio Historical Data

* Premium members only.

The historical data trend for TUI AG's Cyclically Adjusted PB Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

TUI AG Cyclically Adjusted PB Ratio Chart

TUI AG Annual Data
Trend Sep16 Sep17 Sep18 Sep19 Sep20 Sep21 Sep22 Sep23 Sep24 Sep25
Cyclically Adjusted PB Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 1.26 0.57 0.57 0.99 1.21

TUI AG Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PB Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 1.13 1.21 1.44 1.06 0.00

XTER:TUI1 vs BKNG, ABNB, RCL: Cyclically Adjusted PB Ratio Comparison

For the Travel Services subindustry, TUI AG's Cyclically Adjusted PB Ratio, along with its competitors' market caps and Cyclically Adjusted PB Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


TUI AG Cyclically Adjusted PB Ratio vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, TUI AG's Cyclically Adjusted PB Ratio distribution charts can be found below:

* The bar in red indicates where TUI AG's Cyclically Adjusted PB Ratio falls into.


XTER:TUI1
73GF Score
TUI AG XTER:TUI1
Cyclically Adjusted PB Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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TUI AG Cyclically Adjusted PB Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PB Ratio takes the Book Value per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/B calculation. Because it considers this 10-year average, it's often referred to as the CAPB Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PB Ratio.

TUI AG's Cyclically Adjusted Book per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, TUI AG's adjusted Book Value per Share data for the three months ended in Jun. 2026 was:

Adj_Book=Book Value per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=3.543/131.3638*131.3638
=3.543

Current CPI (Jun. 2026) = 131.3638.

TUI AG Quarterly Data

Book Value per Share CPI Adj_Book
201609 12.855 101.017 16.717
201612 13.541 101.217 17.574
201703 10.616 101.417 13.751
201706 8.920 102.117 11.475
201709 13.870 102.717 17.738
201712 13.836 102.617 17.712
201803 11.207 102.917 14.305
201806 13.705 104.017 17.308
201809 17.469 104.718 21.914
201812 15.256 104.217 19.230
201903 12.408 104.217 15.640
201906 12.283 105.718 15.263
201909 16.543 106.018 20.498
201912 15.160 105.818 18.820
202003 9.917 105.718 12.323
202006 2.235 106.618 2.754
202009 -2.142 105.818 -2.659
202012 -5.686 105.518 -7.079
202103 -1.893 107.518 -2.313
202106 -4.801 108.486 -5.813
202109 -4.436 109.435 -5.325
202112 -1.014 110.384 -1.207
202203 -1.416 113.968 -1.632
202206 -2.759 115.760 -3.131
202209 -0.420 118.818 -0.464
202212 -2.044 119.345 -2.250
202303 -5.221 122.402 -5.603
202306 -0.140 123.140 -0.149
202309 2.213 124.195 2.341
202312 1.213 123.773 1.287
202403 0.800 125.038 0.840
202406 0.825 125.882 0.861
202409 1.885 126.198 1.962
202412 2.427 127.041 2.510
202503 1.474 127.779 1.515
202506 1.403 128.412 1.435
202509 3.473 129.255 3.530
202512 3.358 129.361 3.410
202603 3.983 131.258 3.986
202606 3.543 131.364 3.543

Add all the adjusted book value per share together and divide the count will get our Cyclically Adjusted Book per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

Is TUI AG (XTER:TUI1) Overvalued in 2026?

Based on GuruFocus' analysis, TUI AG stock appears to be overvalued. The current stock price of €7.17 is trading 0.8% above its estimated GF Value™ of €7.11. GuruFocus considers TUI AG to be Fairly Valued.

Key valuation signals for XTER:TUI1:

  • Cyclically Adjusted PB Ratio:
  • GF Value™: €7.11 vs. price of €7.17 (0.8% above fair value)
  • GF Score™: 73/100 with 4 warning signs

No single metric tells the full story. See the XTER:TUI1 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


TUI AG Business Description

Address Karl-Wiechert-Allee 23, Hannover, SN, DEU, 30625
TUI AG provides integrated leisure travel services, including flights, hotels, cruises, and tour operations. The company offers tourism services, covering the entire customer experience from trip planning and booking to flights, transfers, and accommodations, including stays in hotels or on cruise ships. Its segments include The Hotels & Resorts, The Cruises, The TUI Musement, Markets + Airline, and Holiday Experiences segment, which comprises The Northern Region, The Central Region, and The Western Region. The majority of revenue is derived from the Hotels & Resorts segment, which is a diversified portfolio of the company's hotel brands and hotel companies.
73GF Score

Get the complete analysis for XTER:TUI1

Cyclically Adjusted PB Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€7.17
Price
€7.11
GF Value