British American Tobacco (CHIX:BATSL) Cyclically Adjusted PS Ratio: 3.37 (As of Jul. 14, 2026) — Near Median

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

CHIX:BATSL British American Tobacco PLC CHIX:BATSL
71 GF Score
Price £43.74
GF Value £27.87
Valuation Significantly Overvalued
! 4 Warning Signs
View Full Analysis

What is British American Tobacco Cyclically Adjusted PS Ratio?

British American Tobacco CHIX:BATSL -0.39% 71 Cyclically Adjusted PS Ratio is 3.37 as of Jul. 14, 2026, which is 3% above its 10-year median of 3.26. GuruFocus rates CHIX:BATSL with a GF Score™ of 71/100 and a GF Value™ of £27.87 (Significantly Overvalued). The stock has 4 warning signs investors should review. Among 34 Tobacco Products companies, British American Tobacco ranks worse than 58.82% on this metric.

As of today (2026-07-14), British American Tobacco's current share price is £43.74. British American Tobacco's Cyclically Adjusted Revenue per Share for the fiscal year that ended in Dec25 was £12.99. British American Tobacco's Cyclically Adjusted PS Ratio for today is 3.37.

The historical rank and industry rank for British American Tobacco's Cyclically Adjusted PS Ratio or its related term are showing as below:

CHIX:BATSl' s Cyclically Adjusted PS Ratio Range Over the Past 10 Years
Min: 1.94   Med: 3.26   Max: 7.29
Current: 3.37

During the past 13 years, British American Tobacco's highest Cyclically Adjusted PS Ratio was 7.29. The lowest was 1.94. And the median was 3.26.

CHIX:BATSl's Cyclically Adjusted PS Ratio is ranked worse than
58.82% of 34 companies
in the Tobacco Products industry
Industry Median: 1.925 vs CHIX:BATSl: 3.37

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.

British American Tobacco's adjusted revenue per share data of for the fiscal year that ended in Dec25 was £11.646. Add all the adjusted revenue per share for the past 10 years together and divide 10 will get our Cyclically Adjusted Revenue per Share, which is £12.99 for the trailing ten years ended in Dec25.

Shiller PE for Stocks: The True Measure of Stock Valuation


British American Tobacco  (CHIX:BATSl) Cyclically Adjusted PS Ratio Explanation

Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.


British American Tobacco Cyclically Adjusted PS Ratio Related Terms


British American Tobacco Cyclically Adjusted PS Ratio Historical Data

* Premium members only.

The historical data trend for British American Tobacco's Cyclically Adjusted PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

British American Tobacco Cyclically Adjusted PS Ratio Chart

British American Tobacco Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 2.72 2.94 1.94 2.33 3.24

British American Tobacco Semi-Annual Data
Jun16 Dec16 Jun17 Dec17 Jun18 Dec18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23 Jun24 Dec24 Jun25 Dec25
Cyclically Adjusted PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 1.94 0.00 2.33 0.00 3.24

CHIX:BATSL vs PM, MO, TPB: Cyclically Adjusted PS Ratio Comparison

For the Tobacco subindustry, British American Tobacco's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


British American Tobacco Cyclically Adjusted PS Ratio vs Tobacco Products Industry

For the Tobacco Products industry and Consumer Defensive sector, British American Tobacco's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where British American Tobacco's Cyclically Adjusted PS Ratio falls into.


CHIX:BATSL
71GF Score
British American Tobacco PLC CHIX:BATSL
Cyclically Adjusted PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

British American Tobacco Cyclically Adjusted PS Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.

British American Tobacco's Cyclically Adjusted PS Ratio for today is calculated as

Cyclically Adjusted PS Ratio=Share Price/ Cyclically Adjusted Revenue per Share
=43.74/12.99
=3.37

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

British American Tobacco's Cyclically Adjusted Revenue per Share for the fiscal year that ended in Dec25 is calculated as:

For example, British American Tobacco's adjusted Revenue per Share data for the fiscal year that ended in Dec25 was:

Adj_RevenuePerShare=Revenue per Share/CPI of Dec25 (Change)*Current CPI (Dec25)
=11.646/139.9000*139.9000
=11.646

Current CPI (Dec25) = 139.9000.

British American Tobacco Annual Data

Revenue per Share CPI Adj_RevenuePerShare
201612 7.576 102.200 10.371
201712 9.539 105.000 12.710
201812 10.686 107.100 13.959
201912 11.295 108.500 14.564
202012 11.231 109.400 14.362
202112 11.182 114.700 13.639
202212 12.199 125.300 13.620
202312 12.240 130.500 13.122
202412 11.626 135.100 12.039
202512 11.646 139.900 11.646

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PS Ratio of 3.37 mean?
British American Tobacco (CHIX:BATSL) has a Cyclically Adjusted PS Ratio of 3.37 as of Jul. 14, 2026. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on British American Tobacco and its competitors. This is near median its historical median of 3.26. Over the past decade, British American Tobacco's Cyclically Adjusted PS Ratio has ranged from 1.94 to 7.29. According to the industry distribution chart, British American Tobacco ranks #20 out of 34 companies in the Tobacco Products industry, placing it in the top 58.8%.
Is British American Tobacco's Cyclically Adjusted PS Ratio too high?
British American Tobacco's current Cyclically Adjusted PS Ratio of 3.37 is near median its 10-year median of 3.26. Over the past 10 years, this metric has ranged from a low of 1.94 to a high of 7.29. The Tobacco Products industry median Cyclically Adjusted PS Ratio is 1.93. British American Tobacco's value of 3.37 is 75.1% above this industry median. Based on the distribution chart, British American Tobacco ranks #20 out of 34 companies in the Tobacco Products industry, which is below the industry midpoint. Overall, British American Tobacco has a GF Score™ of 71/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does British American Tobacco's Cyclically Adjusted PS Ratio compare to PM and MO?
According to the Tobacco Products industry distribution chart, British American Tobacco ranks #20 out of 34 companies for Cyclically Adjusted PS Ratio. This places British American Tobacco in the lower half of its industry. The industry median Cyclically Adjusted PS Ratio is 1.93. British American Tobacco's value of 3.37 is 75.1% above this benchmark. Historically, British American Tobacco's own Cyclically Adjusted PS Ratio has ranged from 1.94 to 7.29 over the past decade. While the company's 10-year median is 3.26 vs. the industry median of 1.93, British American Tobacco has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PS Ratio for a Tobacco Products company?
The median Cyclically Adjusted PS Ratio among Tobacco Products companies is 1.93, based on 34 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. British American Tobacco's current Cyclically Adjusted PS Ratio of 3.37 is 75.1% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PS Ratio mean?
A high Cyclically Adjusted PS Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on British American Tobacco and its competitors. For the Tobacco Products industry, the median Cyclically Adjusted PS Ratio is 1.93 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. British American Tobacco's current Cyclically Adjusted PS Ratio is 3.37, which is near median its own 10-year median of 3.26. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is British American Tobacco stock overvalued right now?
Based on GuruFocus' analysis, British American Tobacco (CHIX:BATSL) is currently considered Significantly Overvalued. The stock's GF Value™ is £27.87, compared to a current price of £43.74 — trading 56.9% above its estimated fair value. The current Cyclically Adjusted PS Ratio is 3.37, which is near median its 10-year median of 3.26 and 75.1% above the Tobacco Products industry median of 1.93. British American Tobacco's overall GF Score™ is 71/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PS Ratio calculated?
Cyclically Adjusted PS Ratio is calculated from a company's financial statements. For British American Tobacco (CHIX:BATSL), the current Cyclically Adjusted PS Ratio is 3.37 as of Jul. 14, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is British American Tobacco (CHIX:BATSL) Overvalued in 2026?

Based on GuruFocus' analysis, British American Tobacco stock appears to be overvalued. The current stock price of £43.74 is trading 56.9% above its estimated GF Value™ of £27.87. GuruFocus considers British American Tobacco to be Significantly Overvalued.

Key valuation signals for CHIX:BATSL:

  • Cyclically Adjusted PS Ratio: 3.37 (near median its 10-year median of 3.26)
  • GF Value™: £27.87 vs. price of £43.74 (56.9% above fair value)
  • GF Score™: 71/100 with 4 warning signs
  • Industry Position: 75.1% above the Tobacco Products median (#20 of 34)

No single metric tells the full story. See the CHIX:BATSL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


British American Tobacco Business Description

Address Globe House, 4 Temple Place, London, GBR, WC2R 2PG
The third-largest tobacco company by volume, British American Tobacco sold 465 billion cigarettes in 2025. Its leading brands are Dunhill, Kent, Pall Mall, Lucky Strike, and Rothmans in cigarettes. Its ownership of the Camel, Natural American Spirit, and Newport brands are limited to the US. In next-generation products, the company has the Vuse brand in vaping, Glo in heated tobacco, and Velo in modern oral tobacco. The company also owns a 22.9% stake in ITC limited, the largest Indian cigarette company.
71GF Score

Get the complete analysis for CHIX:BATSL

Cyclically Adjusted PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

£43.74
Price
£27.87
GF Value