British American Tobacco (CHIX:BATSL) Momentum Rank: 8 (As of Aug. 24, 2026) — 33% Above Median

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Director of Data and Quant Analytics at GuruFocus
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Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

CHIX:BATSL British American Tobacco PLC CHIX:BATSL
70 GF Score
Price £41.28
GF Value £31.51
Valuation Significantly Overvalued
! 2 Warning Signs
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What is British American Tobacco Momentum Rank?

British American Tobacco CHIX:BATSL -0.64% 70 Momentum Rank is 8 as of Aug. 24, 2026, which is 33% above its 10-year median of 6.00. GuruFocus rates CHIX:BATSL with a GF Score™ of 70/100 and a GF Value™ of £31.51 (Significantly Overvalued). The stock has 2 warning signs investors should review.

British American Tobacco has the Momentum Rank of 8.

Momentum Rank measures the strength and persistence of a stock's price movement over time, rated on a scale of 1 to 10.

For Momentum Rank, we considered the residual momentum concept that was widely studied by Blitz and his colleagues as well as by Nobel Prize laureates Fama and French. However, we did not find any significant differences in the performances of stocks with different ranks of residual momentum. Therefore, we use traditional momentum instead.

Momentum Rank is determined using the standardized momentum ratio and other momentum indicators. The standardized momentum ratio is the average of the performances from 12 months ago to 1 month ago and 6 months ago to 1 month ago, divided by the beta of the stock over the past 12 months. To calculate the momentum ratio today, we would use the average of the two performance numbers.

For momentum, we found that stock price performance does not have a monotonic correlation with the momentum ratio. The stocks with the highest momentum ratios perform worse than those at about the 70th percentile. Therefore, for the momentum rank, we ranked the stocks at about the 70th percentile of the momentum ratio as the highest at 10.

A higher score reflects strong price momentum and indicates greater potential for superior performance. Conversely, a lower score indicates that momentum is either too high or too low, and stocks tend to underperform.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

British American Tobacco Momentum Rank Related Terms

CHIX:BATSL vs PM, MO, TPB: Momentum Rank Comparison

For the Tobacco subindustry, British American Tobacco's Momentum Rank, along with its competitors' market caps and Momentum Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

British American Tobacco Momentum Rank vs Tobacco Products Industry

For the Tobacco Products industry and Consumer Defensive sector, British American Tobacco's Momentum Rank distribution charts can be found below:

* The bar in red indicates where British American Tobacco's Momentum Rank falls into.


CHIX:BATSL
70GF Score
British American Tobacco PLC CHIX:BATSL
Momentum Rank is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about Momentum Rank →
What does a Momentum Rank of 8 mean?
British American Tobacco (CHIX:BATSL) has a Momentum Rank of 8 as of Aug. 24, 2026. Momentum Rank is determined using the standardized momentum ratio, measuring the speed and velocity of price changes in a stock. View historical data on British American Tobacco and its competitors. This is 33% above median its historical median of 6.00. Over the past decade, British American Tobacco's Momentum Rank has ranged from 2.00 to 10.00.
Is British American Tobacco's Momentum Rank too high?
British American Tobacco's current Momentum Rank of 8 is 33% above median its 10-year median of 6.00. Over the past 10 years, this metric has ranged from a low of 2.00 to a high of 10.00. Overall, British American Tobacco has a GF Score™ of 70/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does British American Tobacco's Momentum Rank compare to PM and MO?
British American Tobacco's Momentum Rank of 8 can be compared against companies in the Tobacco Products industry. Historically, British American Tobacco's own Momentum Rank has ranged from 2.00 to 10.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Momentum Rank for a Tobacco Products company?
A good Momentum Rank depends on the Tobacco Products industry context. However, Momentum Rank should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Momentum Rank mean?
A high Momentum Rank can signal that a stock is expensive relative to its fundamentals. Momentum Rank is determined using the standardized momentum ratio, measuring the speed and velocity of price changes in a stock. View historical data on British American Tobacco and its competitors. British American Tobacco's current Momentum Rank is 8, which is 33% above median its own 10-year median of 6.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is British American Tobacco stock overvalued right now?
Based on GuruFocus' analysis, British American Tobacco (CHIX:BATSL) is currently considered Significantly Overvalued. The stock's GF Value™ is £31.51, compared to a current price of £41.28 — trading 31% above its estimated fair value. The current Momentum Rank is 8, which is 33% above median its 10-year median of 6.00. British American Tobacco's overall GF Score™ is 70/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Momentum Rank calculated?
Momentum Rank is calculated from a company's financial statements. For British American Tobacco (CHIX:BATSL), the current Momentum Rank is 8 as of Aug. 24, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is British American Tobacco (CHIX:BATSL) Overvalued in 2026?

Based on GuruFocus' analysis, British American Tobacco stock appears to be overvalued. The current stock price of £41.28 is trading 31% above its estimated GF Value™ of £31.51. GuruFocus considers British American Tobacco to be Significantly Overvalued.

Key valuation signals for CHIX:BATSL:

  • Momentum Rank: 8 (33% above median its 10-year median of 6.00)
  • GF Value™: £31.51 vs. price of £41.28 (31% above fair value)
  • GF Score™: 70/100 with 2 warning signs

No single metric tells the full story. See the CHIX:BATSL stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.

British American Tobacco Business Description

Address Globe House, 4 Temple Place, London, GBR, WC2R 2PG
The third-largest tobacco company by volume, British American Tobacco sold 465 billion cigarettes in 2025. Its leading brands are Dunhill, Kent, Pall Mall, Lucky Strike, and Rothmans in cigarettes. Its ownership of the Camel, Natural American Spirit, and Newport brands are limited to the US. In next-generation products, the company has the Vuse brand in vaping, Glo in heated tobacco, and Velo in modern oral tobacco. The company also owns a 22.9% stake in ITC limited, the largest Indian cigarette company.
70GF Score

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Momentum Rank is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

£41.28
Price
£31.51
GF Value