Harley-Davidson (FRA:HAR) Cyclically Adjusted PS Ratio: (As of Sep. 21, 2026)

Author: Vera Yuan Vera Yuan
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Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

FRA:HAR Harley-Davidson Inc FRA:HAR
82 GF Score
Price €22.49
GF Value €21.47
Valuation Fairly Valued
! 10 Warning Signs
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What is Harley-Davidson Cyclically Adjusted PS Ratio?

Shiller PE for Stocks: The True Measure of Stock Valuation


Harley-Davidson  (FRA:HAR) Cyclically Adjusted PS Ratio Explanation

Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.


Harley-Davidson Cyclically Adjusted PS Ratio Related Terms


Harley-Davidson Cyclically Adjusted PS Ratio Historical Data

* Premium members only.

The historical data trend for Harley-Davidson's Cyclically Adjusted PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Harley-Davidson Cyclically Adjusted PS Ratio Chart

Harley-Davidson Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 1.13 1.18 0.97 0.80 0.48

Harley-Davidson Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.54 0.65 0.48 0.46 0.56

FRA:HAR vs PATK, LCII, PII: Cyclically Adjusted PS Ratio Comparison

For the Recreational Vehicles subindustry, Harley-Davidson's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Harley-Davidson Cyclically Adjusted PS Ratio vs Vehicles & Parts Industry

For the Vehicles & Parts industry and Consumer Cyclical sector, Harley-Davidson's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where Harley-Davidson's Cyclically Adjusted PS Ratio falls into.


FRA:HAR
82GF Score
Harley-Davidson Inc FRA:HAR
Cyclically Adjusted PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Harley-Davidson Cyclically Adjusted PS Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.

Harley-Davidson's Cyclically Adjusted Revenue per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, Harley-Davidson's adjusted Revenue per Share data for the three months ended in Jun. 2026 was:

Adj_RevenuePerShare=Revenue per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=9.747/333.9520*333.9520
=9.747

Current CPI (Jun. 2026) = 333.9520.

Harley-Davidson Quarterly Data

Revenue per Share CPI Adj_RevenuePerShare
201609 6.370 241.428 8.811
201612 5.798 241.432 8.020
201703 7.958 243.801 10.901
201706 9.149 244.955 12.473
201709 5.746 246.819 7.774
201712 6.169 246.524 8.357
201803 7.417 249.554 9.925
201806 8.600 251.989 11.397
201809 6.787 252.439 8.979
201812 6.160 251.233 8.188
201903 7.619 254.202 10.009
201906 9.114 256.143 11.883
201909 7.293 256.759 9.486
201912 6.252 256.974 8.125
202003 7.665 258.115 9.917
202006 5.129 257.797 6.644
202009 6.484 260.280 8.319
202012 3.969 260.474 5.089
202103 7.645 264.877 9.639
202106 8.200 271.696 10.079
202109 7.467 274.310 9.091
202112 5.730 278.802 6.863
202203 8.659 287.504 10.058
202206 9.325 296.311 10.510
202209 11.128 296.808 12.521
202212 7.523 296.797 8.465
202303 11.194 301.836 12.385
202306 9.110 305.109 9.971
202309 9.866 307.789 10.705
202312 6.925 306.746 7.539
202403 11.639 312.332 12.445
202406 11.213 314.175 11.919
202409 7.998 315.301 8.471
202412 5.105 315.605 5.402
202503 10.126 319.799 10.574
202506 9.437 322.561 9.770
202509 9.429 324.800 9.695
202512 3.729 324.054 3.843
202603 9.048 330.213 9.150
202606 9.747 333.952 9.747

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

Is Harley-Davidson (FRA:HAR) Overvalued in 2026?

Based on GuruFocus' analysis, Harley-Davidson stock appears to be overvalued. The current stock price of €22.49 is trading 4.8% above its estimated GF Value™ of €21.47. GuruFocus considers Harley-Davidson to be Fairly Valued.

Key valuation signals for FRA:HAR:

  • Cyclically Adjusted PS Ratio:
  • GF Value™: €21.47 vs. price of €22.49 (4.8% above fair value)
  • GF Score™: 82/100 with 10 warning signs

No single metric tells the full story. See the FRA:HAR stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Harley-Davidson Business Description

Address 3700 West Juneau Avenue, Milwaukee, WI, USA, 53208
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
82GF Score

Get the complete analysis for FRA:HAR

Cyclically Adjusted PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€22.49
Price
€21.47
GF Value