Sun Life Financial (FRA:LIE) Cyclically Adjusted PS Ratio: 1.90 (As of Jul. 29, 2026) — 47% Above Median

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FRA:LIE Sun Life Financial Inc FRA:LIE
55 GF Score
Price €72.20
! 8 Warning Signs
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What is Sun Life Financial Cyclically Adjusted PS Ratio?

Sun Life Financial FRA:LIE +0.42% 55 Cyclically Adjusted PS Ratio is 1.90 as of Jul. 29, 2026, which is 47% above its 10-year median of 1.29. GuruFocus rates FRA:LIE with a GF Score™ of 55/100. The stock has 8 warning signs investors should review. Among 412 Insurance companies, Sun Life Financial ranks worse than 71.36% on this metric.

As of today (2026-07-29), Sun Life Financial's current share price is €72.20. Sun Life Financial's Cyclically Adjusted Revenue per Share for the quarter that ended in Mar. 2026 was €37.97. Sun Life Financial's Cyclically Adjusted PS Ratio for today is 1.90.

The historical rank and industry rank for Sun Life Financial's Cyclically Adjusted PS Ratio or its related term are showing as below:

FRA:LIE' s Cyclically Adjusted PS Ratio Range Over the Past 10 Years
Min: 0.84   Med: 1.29   Max: 1.92
Current: 1.92

During the past years, Sun Life Financial's highest Cyclically Adjusted PS Ratio was 1.92. The lowest was 0.84. And the median was 1.29.

FRA:LIE's Cyclically Adjusted PS Ratio is ranked worse than
71.36% of 412 companies
in the Insurance industry
Industry Median: 1.23 vs FRA:LIE: 1.92

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.

Sun Life Financial's adjusted revenue per share data for the three months ended in Mar. 2026 was €9.865. Add all the adjusted revenue per share for the past 10 years together and divide 10 will get our Cyclically Adjusted Revenue per Share, which is €37.97 for the trailing ten years ended in Mar. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


Sun Life Financial  (FRA:LIE) Cyclically Adjusted PS Ratio Explanation

Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.


Sun Life Financial Cyclically Adjusted PS Ratio Related Terms


Sun Life Financial Cyclically Adjusted PS Ratio Historical Data

* Premium members only.

The historical data trend for Sun Life Financial's Cyclically Adjusted PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Sun Life Financial Cyclically Adjusted PS Ratio Chart

Sun Life Financial Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 1.40 1.24 1.24 1.49 1.40

Sun Life Financial Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Cyclically Adjusted PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 1.41 1.51 1.36 1.40 1.41

FRA:LIE vs BRK.A, AIG, HIG: Cyclically Adjusted PS Ratio Comparison

For the Insurance - Diversified subindustry, Sun Life Financial's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Sun Life Financial Cyclically Adjusted PS Ratio vs Insurance Industry

For the Insurance industry and Financial Services sector, Sun Life Financial's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where Sun Life Financial's Cyclically Adjusted PS Ratio falls into.


FRA:LIE
55GF Score
Sun Life Financial Inc FRA:LIE
Cyclically Adjusted PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Sun Life Financial Cyclically Adjusted PS Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.

Sun Life Financial's Cyclically Adjusted PS Ratio for today is calculated as

Cyclically Adjusted PS Ratio=Share Price/ Cyclically Adjusted Revenue per Share
=72.20/37.97
=1.90

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Sun Life Financial's Cyclically Adjusted Revenue per Share for the quarter that ended in Mar. 2026 is calculated as:

For example, Sun Life Financial's adjusted Revenue per Share data for the three months ended in Mar. 2026 was:

Adj_RevenuePerShare=Revenue per Share/CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=9.865/132.2623*132.2623
=9.865

Current CPI (Mar. 2026) = 132.2623.

Sun Life Financial Quarterly Data

Revenue per Share CPI Adj_RevenuePerShare
201606 10.630 102.002 13.784
201609 8.666 101.765 11.263
201612 2.716 101.449 3.541
201703 7.908 102.634 10.191
201706 8.784 103.029 11.276
201709 6.132 103.345 7.848
201712 9.260 103.345 11.851
201803 6.111 105.004 7.697
201806 7.274 105.557 9.114
201809 6.455 105.636 8.082
201812 8.815 105.399 11.062
201903 12.525 106.979 15.485
201906 11.299 107.690 13.877
201909 11.083 107.611 13.622
201912 9.808 107.769 12.037
202003 7.085 107.927 8.682
202006 16.894 108.401 20.613
202009 10.930 108.164 13.365
202012 12.692 108.559 15.463
202103 1.715 110.298 2.057
202106 14.585 111.720 17.267
202109 9.692 112.905 11.354
202112 15.231 113.774 17.706
202203 -5.732 117.646 -6.444
202206 -3.905 120.806 -4.275
202209 4.765 120.648 5.224
202212 8.907 120.964 9.739
202303 13.829 122.702 14.906
202306 9.053 124.203 9.640
202309 2.790 125.230 2.947
202312 16.726 125.072 17.688
202403 8.031 126.258 8.413
202406 10.321 127.522 10.705
202409 17.607 127.285 18.296
202412 3.811 127.364 3.958
202503 12.705 129.181 13.008
202506 10.253 129.892 10.440
202509 13.539 130.287 13.744
202512 6.127 130.366 6.216
202603 9.865 132.262 9.865

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PS Ratio of 1.90 mean?
Sun Life Financial (FRA:LIE) has a Cyclically Adjusted PS Ratio of 1.90 as of Jul. 29, 2026. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Sun Life Financial and its competitors. This is 47% above median its historical median of 1.29. Over the past decade, Sun Life Financial's Cyclically Adjusted PS Ratio has ranged from 0.84 to 1.92. According to the industry distribution chart, Sun Life Financial ranks #294 out of 412 companies in the Insurance industry, placing it in the top 71.4%.
Is Sun Life Financial's Cyclically Adjusted PS Ratio too high?
Sun Life Financial's current Cyclically Adjusted PS Ratio of 1.90 is 47% above median its 10-year median of 1.29. Over the past 10 years, this metric has ranged from a low of 0.84 to a high of 1.92. The Insurance industry median Cyclically Adjusted PS Ratio is 1.23. Sun Life Financial's value of 1.90 is 54.5% above this industry median. Based on the distribution chart, Sun Life Financial ranks #294 out of 412 companies in the Insurance industry, which is below the industry midpoint. Overall, Sun Life Financial has a GF Score™ of 55/100, reflecting its overall financial health beyond just this single metric.
How does Sun Life Financial's Cyclically Adjusted PS Ratio compare to BRK.A and AIG?
According to the Insurance industry distribution chart, Sun Life Financial ranks #294 out of 412 companies for Cyclically Adjusted PS Ratio. This places Sun Life Financial in the lower half of its industry. The industry median Cyclically Adjusted PS Ratio is 1.23. Sun Life Financial's value of 1.90 is 54.5% above this benchmark. Historically, Sun Life Financial's own Cyclically Adjusted PS Ratio has ranged from 0.84 to 1.92 over the past decade. While the company's 10-year median is 1.29 vs. the industry median of 1.23, Sun Life Financial has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PS Ratio for an Insurance company?
The median Cyclically Adjusted PS Ratio among Insurance companies is 1.23, based on 412 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Sun Life Financial's current Cyclically Adjusted PS Ratio of 1.90 is 54.5% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PS Ratio mean?
A high Cyclically Adjusted PS Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Sun Life Financial and its competitors. For the Insurance industry, the median Cyclically Adjusted PS Ratio is 1.23 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Sun Life Financial's current Cyclically Adjusted PS Ratio is 1.90, which is 47% above median its own 10-year median of 1.29. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Sun Life Financial stock overvalued right now?
Sun Life Financial (FRA:LIE) has a current Cyclically Adjusted PS Ratio of 1.90. The current Cyclically Adjusted PS Ratio is 1.90, which is 47% above median its 10-year median of 1.29 and 54.5% above the Insurance industry median of 1.23. Sun Life Financial's overall GF Score™ is 55/100 with 8 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PS Ratio calculated?
Cyclically Adjusted PS Ratio is calculated from a company's financial statements. For Sun Life Financial (FRA:LIE), the current Cyclically Adjusted PS Ratio is 1.90 as of Jul. 29, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Sun Life Financial Business Description

Address 1 York Street, 31st Floor, Toronto, ON, CAN, M5J 0B6
Sun Life Financial is one of the Big Three Canadian life insurers. The Canadian business contributed around 35% of its 2025 adjusted earnings. In that segment, the firm provides health, life insurance, and annuity products to individual and group customers. Its US business is mostly group health and contributed about 17% of the firm's adjusted earnings in 2025. Sun Life also offers life insurance and wealth products in several Asian markets with a strong presence in Hong Kong and the Philippines. The Asia segment contributed around 18% of adjusted 2024 earnings. Its asset management business had around CAD 1.2 trillion total assets under management or administration at the end of 2025 and represents around 30% of the firm's earnings.
55GF Score

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Cyclically Adjusted PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

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