GWLIF (Great-West Lifeco) Cyclically Adjusted PS Ratio: 1.84 (As of Aug. 03, 2026) — 124% Above Median

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

GWLIF Great-West Lifeco Inc GWLIF
55 GF Score
Price $66.71
GF Value $38.79
Valuation Significantly Overvalued
! 7 Warning Signs
View Full Analysis

What is Great-West Lifeco Cyclically Adjusted PS Ratio?

Great-West Lifeco GWLIF +0.56% 55 Cyclically Adjusted PS Ratio is 1.84 as of Aug. 03, 2026, which is 124% above its 10-year median of 0.82. GuruFocus rates GWLIF with a GF Score™ of 55/100 and a GF Value™ of $38.79 (Significantly Overvalued). The stock has 7 warning signs investors should review. Among 411 Insurance companies, Great-West Lifeco ranks worse than 68.86% on this metric.

As of today (2026-08-03), Great-West Lifeco's current share price is $66.71. Great-West Lifeco's Cyclically Adjusted Revenue per Share for the quarter that ended in Jun. 2026 was $36.17. Great-West Lifeco's Cyclically Adjusted PS Ratio for today is 1.84.

The historical rank and industry rank for Great-West Lifeco's Cyclically Adjusted PS Ratio or its related term are showing as below:

GWLIF' s Cyclically Adjusted PS Ratio Range Over the Past 10 Years
Min: 0.48   Med: 0.82   Max: 1.81
Current: 1.81

During the past years, Great-West Lifeco's highest Cyclically Adjusted PS Ratio was 1.81. The lowest was 0.48. And the median was 0.82.

GWLIF's Cyclically Adjusted PS Ratio is ranked worse than
68.86% of 411 companies
in the Insurance industry
Industry Median: 1.2 vs GWLIF: 1.81

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.

Great-West Lifeco's adjusted revenue per share data for the three months ended in Jun. 2026 was $10.032. Add all the adjusted revenue per share for the past 10 years together and divide 10 will get our Cyclically Adjusted Revenue per Share, which is $36.17 for the trailing ten years ended in Jun. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


Great-West Lifeco  (OTCPK:GWLIF) Cyclically Adjusted PS Ratio Explanation

Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.


Great-West Lifeco Cyclically Adjusted PS Ratio Related Terms


Great-West Lifeco Cyclically Adjusted PS Ratio Historical Data

* Premium members only.

The historical data trend for Great-West Lifeco's Cyclically Adjusted PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Great-West Lifeco Cyclically Adjusted PS Ratio Chart

Great-West Lifeco Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.77 0.65 0.87 0.95 1.33

Great-West Lifeco Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 1.01 1.10 1.33 1.28 1.76

GWLIF vs AFL, MET, PRU: Cyclically Adjusted PS Ratio Comparison

For the Insurance - Life subindustry, Great-West Lifeco's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Great-West Lifeco Cyclically Adjusted PS Ratio vs Insurance Industry

For the Insurance industry and Financial Services sector, Great-West Lifeco's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where Great-West Lifeco's Cyclically Adjusted PS Ratio falls into.


GWLIF
55GF Score
Great-West Lifeco Inc GWLIF
Cyclically Adjusted PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Great-West Lifeco Cyclically Adjusted PS Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.

Great-West Lifeco's Cyclically Adjusted PS Ratio for today is calculated as

Cyclically Adjusted PS Ratio=Share Price/ Cyclically Adjusted Revenue per Share
=66.71/36.17
=1.84

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Great-West Lifeco's Cyclically Adjusted Revenue per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, Great-West Lifeco's adjusted Revenue per Share data for the three months ended in Jun. 2026 was:

Adj_RevenuePerShare=Revenue per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=10.032/133.5265*133.5265
=10.032

Current CPI (Jun. 2026) = 133.5265.

Great-West Lifeco Quarterly Data

Revenue per Share CPI Adj_RevenuePerShare
201609 10.343 101.765 13.571
201612 5.930 101.449 7.805
201703 9.740 102.634 12.672
201706 8.404 103.029 10.892
201709 8.400 103.345 10.853
201712 10.215 103.345 13.198
201803 7.573 105.004 9.630
201806 8.168 105.557 10.332
201809 9.326 105.636 11.788
201812 8.818 105.399 11.171
201903 12.783 106.979 15.955
201906 2.198 107.690 2.725
201909 11.683 107.611 14.497
201912 8.734 107.769 10.821
202003 7.930 107.927 9.811
202006 15.678 108.401 19.312
202009 11.195 108.164 13.820
202012 14.190 108.559 17.453
202103 9.351 110.298 11.320
202106 15.810 111.720 18.896
202109 14.751 112.905 17.445
202112 15.182 113.774 17.818
202203 -3.719 117.646 -4.221
202206 -5.530 120.806 -6.112
202209 -0.508 120.648 -0.562
202212 7.260 120.964 8.014
202303 9.218 122.702 10.031
202306 4.457 124.203 4.792
202309 2.362 125.230 2.518
202312 13.122 125.072 14.009
202403 5.913 126.258 6.253
202406 6.420 127.522 6.722
202409 12.514 127.285 13.128
202412 2.379 127.364 2.494
202503 7.858 129.181 8.122
202506 8.150 129.892 8.378
202509 8.873 130.287 9.094
202512 5.338 130.366 5.467
202603 6.206 132.262 6.265
202606 10.032 133.527 10.032

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PS Ratio of 1.84 mean?
Great-West Lifeco (GWLIF) has a Cyclically Adjusted PS Ratio of 1.84 as of Aug. 03, 2026. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Great-West Lifeco and its competitors. This is 124% above median its historical median of 0.82. Over the past decade, Great-West Lifeco's Cyclically Adjusted PS Ratio has ranged from 0.48 to 1.81. According to the industry distribution chart, Great-West Lifeco ranks #283 out of 411 companies in the Insurance industry, placing it in the top 68.9%.
Is Great-West Lifeco's Cyclically Adjusted PS Ratio too high?
Great-West Lifeco's current Cyclically Adjusted PS Ratio of 1.84 is 124% above median its 10-year median of 0.82. Over the past 10 years, this metric has ranged from a low of 0.48 to a high of 1.81. The Insurance industry median Cyclically Adjusted PS Ratio is 1.20. Great-West Lifeco's value of 1.84 is 53.3% above this industry median. Based on the distribution chart, Great-West Lifeco ranks #283 out of 411 companies in the Insurance industry, which is below the industry midpoint. Overall, Great-West Lifeco has a GF Score™ of 55/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Great-West Lifeco's Cyclically Adjusted PS Ratio compare to AFL and MET?
According to the Insurance industry distribution chart, Great-West Lifeco ranks #283 out of 411 companies for Cyclically Adjusted PS Ratio. This places Great-West Lifeco in the lower half of its industry. The industry median Cyclically Adjusted PS Ratio is 1.20. Great-West Lifeco's value of 1.84 is 53.3% above this benchmark. Historically, Great-West Lifeco's own Cyclically Adjusted PS Ratio has ranged from 0.48 to 1.81 over the past decade. While the company's 10-year median is 0.82 vs. the industry median of 1.20, Great-West Lifeco has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PS Ratio for an Insurance company?
The median Cyclically Adjusted PS Ratio among Insurance companies is 1.20, based on 411 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Great-West Lifeco's current Cyclically Adjusted PS Ratio of 1.84 is 53.3% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PS Ratio mean?
A high Cyclically Adjusted PS Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Great-West Lifeco and its competitors. For the Insurance industry, the median Cyclically Adjusted PS Ratio is 1.20 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Great-West Lifeco's current Cyclically Adjusted PS Ratio is 1.84, which is 124% above median its own 10-year median of 0.82. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Great-West Lifeco stock overvalued right now?
Based on GuruFocus' analysis, Great-West Lifeco (GWLIF) is currently considered Significantly Overvalued. The stock's GF Value™ is $38.79, compared to a current price of $66.71 — trading 72% above its estimated fair value. The current Cyclically Adjusted PS Ratio is 1.84, which is 124% above median its 10-year median of 0.82 and 53.3% above the Insurance industry median of 1.20. Great-West Lifeco's overall GF Score™ is 55/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PS Ratio calculated?
Cyclically Adjusted PS Ratio is calculated from a company's financial statements. For Great-West Lifeco (GWLIF), the current Cyclically Adjusted PS Ratio is 1.84 as of Aug. 03, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Great-West Lifeco (GWLIF) Overvalued in 2026?

Based on GuruFocus' analysis, Great-West Lifeco stock appears to be overvalued. The current stock price of $66.71 is trading 72% above its estimated GF Value™ of $38.79. GuruFocus considers Great-West Lifeco to be Significantly Overvalued.

Key valuation signals for GWLIF:

  • Cyclically Adjusted PS Ratio: 1.84 (124% above median its 10-year median of 0.82)
  • GF Value™: $38.79 vs. price of $66.71 (72% above fair value)
  • GF Score™: 55/100 with 7 warning signs
  • Industry Position: 53.3% above the Insurance median (#283 of 411)

No single metric tells the full story. See the GWLIF stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Great-West Lifeco Business Description

Address 100 Osborne Street North, Winnipeg, MB, CAN, R3C 1V3
Great-West Lifeco is one of the Big Three Canadian life insurers. The firm's Canadian business contributed around 31% of its 2025 adjusted earnings. The firm generates a further 29% of adjusted earnings from the United States, attributable to its recordkeeping business, Empower, and its US life insurance business. Great-West Lifeco also offers various products across European markets with a strong presence in the UK and Ireland, which collectively accounted for 20% of adjusted earnings, while the firm's reinsurance business accounts for the remainder. Great-West Lifeco had around CAD 3.5 trillion of assets under administration across its business segments at the end of December 2025.
55GF Score

Get the complete analysis for GWLIF

Cyclically Adjusted PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$66.71
Price
$38.79
GF Value