Baidu (HAM:B1C) Cyclically Adjusted PS Ratio: 2.24 (As of Jul. 28, 2026) — 47% Below Median

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HAM:B1C Baidu Inc HAM:B1C
79 GF Score
Price €93.60
GF Value €92.07
Valuation Fairly Valued
! 5 Warning Signs
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What is Baidu Cyclically Adjusted PS Ratio?

Baidu HAM:B1C +0.21% 79 Cyclically Adjusted PS Ratio is 2.24 as of Jul. 28, 2026, which is 47% below its 10-year median of 4.21. GuruFocus rates HAM:B1C with a GF Score™ of 79/100 and a GF Value™ of €92.07 (Fairly Valued). The stock has 5 warning signs investors should review. Among 329 Interactive Media companies, Baidu ranks worse than 62.31% on this metric.

As of today (2026-07-28), Baidu's current share price is €93.60. Baidu's Cyclically Adjusted Revenue per Share for the quarter that ended in Mar. 2026 was €41.71. Baidu's Cyclically Adjusted PS Ratio for today is 2.24.

The historical rank and industry rank for Baidu's Cyclically Adjusted PS Ratio or its related term are showing as below:

HAM:B1C' s Cyclically Adjusted PS Ratio Range Over the Past 10 Years
Min: 1.67   Med: 4.21   Max: 16.99
Current: 2.13

During the past years, Baidu's highest Cyclically Adjusted PS Ratio was 16.99. The lowest was 1.67. And the median was 4.21.

HAM:B1C's Cyclically Adjusted PS Ratio is ranked worse than
62.31% of 329 companies
in the Interactive Media industry
Industry Median: 1.31 vs HAM:B1C: 2.13

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.

Baidu's adjusted revenue per share data for the three months ended in Mar. 2026 was €11.652. Add all the adjusted revenue per share for the past 10 years together and divide 10 will get our Cyclically Adjusted Revenue per Share, which is €41.71 for the trailing ten years ended in Mar. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


Baidu  (HAM:B1C) Cyclically Adjusted PS Ratio Explanation

Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.


Baidu Cyclically Adjusted PS Ratio Related Terms


Baidu Cyclically Adjusted PS Ratio Historical Data

* Premium members only.

The historical data trend for Baidu's Cyclically Adjusted PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Baidu Cyclically Adjusted PS Ratio Chart

Baidu Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 4.17 2.83 2.72 1.81 2.68

Baidu Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Cyclically Adjusted PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 1.95 1.80 2.74 2.68 2.25

HAM:B1C vs RDDT, NBIS, TME: Cyclically Adjusted PS Ratio Comparison

For the Internet Content & Information subindustry, Baidu's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Baidu Cyclically Adjusted PS Ratio vs Interactive Media Industry

For the Interactive Media industry and Communication Services sector, Baidu's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where Baidu's Cyclically Adjusted PS Ratio falls into.


HAM:B1C
79GF Score
Baidu Inc HAM:B1C
Cyclically Adjusted PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Baidu Cyclically Adjusted PS Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.

Baidu's Cyclically Adjusted PS Ratio for today is calculated as

Cyclically Adjusted PS Ratio=Share Price/ Cyclically Adjusted Revenue per Share
=93.60/41.71
=2.24

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Baidu's Cyclically Adjusted Revenue per Share for the quarter that ended in Mar. 2026 is calculated as:

For example, Baidu's adjusted Revenue per Share data for the three months ended in Mar. 2026 was:

Adj_RevenuePerShare=Revenue per Share/CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=11.652/116.3033*116.3033
=11.652

Current CPI (Mar. 2026) = 116.3033.

Baidu Quarterly Data

Revenue per Share CPI Adj_RevenuePerShare
201606 7.100 101.400 8.144
201609 7.014 102.400 7.966
201612 7.166 102.600 8.123
201703 6.570 103.200 7.404
201706 7.838 103.100 8.842
201709 8.574 104.100 9.579
201712 8.595 104.500 9.566
201803 7.629 105.300 8.426
201806 9.742 104.900 10.801
201809 10.028 106.600 10.941
201812 9.909 106.500 10.821
201903 9.097 107.700 9.824
201906 9.638 107.700 10.408
201909 10.301 109.800 10.911
201912 10.708 111.200 11.199
202003 8.360 112.300 8.658
202006 9.462 110.400 9.968
202009 10.249 111.700 10.671
202012 11.123 111.500 11.602
202103 10.456 112.662 10.794
202106 11.646 111.769 12.118
202109 12.102 112.215 12.543
202112 13.061 113.108 13.430
202203 11.756 114.335 11.958
202206 11.922 114.558 12.104
202209 13.425 115.339 13.537
202212 12.792 115.116 12.924
202303 11.904 115.116 12.027
202306 12.390 114.558 12.579
202309 12.432 115.339 12.536
202312 12.689 114.781 12.857
202403 11.437 115.227 11.544
202406 12.397 114.781 12.561
202409 12.256 115.785 12.311
202412 12.867 114.893 13.025
202503 11.994 115.116 12.118
202506 11.575 114.907 11.716
202509 10.995 115.471 11.074
202512 11.461 115.832 11.508
202603 11.652 116.303 11.652

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PS Ratio of 2.24 mean?
Baidu (HAM:B1C) has a Cyclically Adjusted PS Ratio of 2.24 as of Jul. 28, 2026. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Baidu and its competitors. This is 47% below median its historical median of 4.21. Over the past decade, Baidu's Cyclically Adjusted PS Ratio has ranged from 1.67 to 16.99. According to the industry distribution chart, Baidu ranks #205 out of 329 companies in the Interactive Media industry, placing it in the top 62.3%.
Is Baidu's Cyclically Adjusted PS Ratio too high?
Baidu's current Cyclically Adjusted PS Ratio of 2.24 is 47% below median its 10-year median of 4.21. Over the past 10 years, this metric has ranged from a low of 1.67 to a high of 16.99. The Interactive Media industry median Cyclically Adjusted PS Ratio is 1.31. Baidu's value of 2.24 is 71% above this industry median. Based on the distribution chart, Baidu ranks #205 out of 329 companies in the Interactive Media industry, which is below the industry midpoint. Overall, Baidu has a GF Score™ of 79/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Baidu's Cyclically Adjusted PS Ratio compare to RDDT and NBIS?
According to the Interactive Media industry distribution chart, Baidu ranks #205 out of 329 companies for Cyclically Adjusted PS Ratio. This places Baidu in the lower half of its industry. The industry median Cyclically Adjusted PS Ratio is 1.31. Baidu's value of 2.24 is 71% above this benchmark. Historically, Baidu's own Cyclically Adjusted PS Ratio has ranged from 1.67 to 16.99 over the past decade. While the company's 10-year median is 4.21 vs. the industry median of 1.31, Baidu has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PS Ratio for an Interactive Media company?
The median Cyclically Adjusted PS Ratio among Interactive Media companies is 1.31, based on 329 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Baidu's current Cyclically Adjusted PS Ratio of 2.24 is 71% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PS Ratio mean?
A high Cyclically Adjusted PS Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Baidu and its competitors. For the Interactive Media industry, the median Cyclically Adjusted PS Ratio is 1.31 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Baidu's current Cyclically Adjusted PS Ratio is 2.24, which is 47% below median its own 10-year median of 4.21. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Baidu stock overvalued right now?
Based on GuruFocus' analysis, Baidu (HAM:B1C) is currently considered Fairly Valued. The stock's GF Value™ is €92.07, compared to a current price of €93.60 — trading 1.7% above its estimated fair value. The current Cyclically Adjusted PS Ratio is 2.24, which is 47% below median its 10-year median of 4.21 and 71% above the Interactive Media industry median of 1.31. Baidu's overall GF Score™ is 79/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PS Ratio calculated?
Cyclically Adjusted PS Ratio is calculated from a company's financial statements. For Baidu (HAM:B1C), the current Cyclically Adjusted PS Ratio is 2.24 as of Jul. 28, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Baidu (HAM:B1C) Overvalued in 2026?

Based on GuruFocus' analysis, Baidu stock appears to be overvalued. The current stock price of €93.60 is trading 1.7% above its estimated GF Value™ of €92.07. GuruFocus considers Baidu to be Fairly Valued.

Key valuation signals for HAM:B1C:

  • Cyclically Adjusted PS Ratio: 2.24 (47% below median its 10-year median of 4.21)
  • GF Value™: €92.07 vs. price of €93.60 (1.7% above fair value)
  • GF Score™: 79/100 with 5 warning signs
  • Industry Position: 71% above the Interactive Media median (#205 of 329)

No single metric tells the full story. See the HAM:B1C stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Baidu Business Description

Address No. 10 Shangdi 10th Street, Baidu Campus, Haidian District, Beijing, CHN, 100085
Most of Baidu's revenue comes from Baidu core, with the rest coming from video-streaming subsidiary iQiyi. The firm's main businesses include online marketing services from its search engine, AI cloud infrastructure, AI applications, AI marketing, and autonomous driving.
79GF Score

Get the complete analysis for HAM:B1C

Cyclically Adjusted PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€93.60
Price
€92.07
GF Value