Baidu (HAM:B1C) Cyclically Adjusted PS Ratio: (As of Aug. 20, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
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Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

HAM:B1C Baidu Inc HAM:B1C
79 GF Score
Price €78.70
GF Value €95.03
Valuation Modestly Undervalued
! 4 Warning Signs
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What is Baidu Cyclically Adjusted PS Ratio?

Shiller PE for Stocks: The True Measure of Stock Valuation


Baidu  (HAM:B1C) Cyclically Adjusted PS Ratio Explanation

Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.


Baidu Cyclically Adjusted PS Ratio Related Terms


Baidu Cyclically Adjusted PS Ratio Historical Data

* Premium members only.

The historical data trend for Baidu's Cyclically Adjusted PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Baidu Cyclically Adjusted PS Ratio Chart

Baidu Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 4.17 2.83 2.72 1.81 2.68

Baidu Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 1.80 2.74 2.68 2.25 0.00

HAM:B1C vs RDDT, NBIS, TME: Cyclically Adjusted PS Ratio Comparison

For the Internet Content & Information subindustry, Baidu's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Baidu Cyclically Adjusted PS Ratio vs Interactive Media Industry

For the Interactive Media industry and Communication Services sector, Baidu's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where Baidu's Cyclically Adjusted PS Ratio falls into.


HAM:B1C
79GF Score
Baidu Inc HAM:B1C
Cyclically Adjusted PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
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Baidu Cyclically Adjusted PS Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.

Baidu's Cyclically Adjusted Revenue per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, Baidu's adjusted Revenue per Share data for the three months ended in Jun. 2026 was:

Adj_RevenuePerShare=Revenue per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=11.652/116.0564*116.0564
=11.652

Current CPI (Jun. 2026) = 116.0564.

Baidu Quarterly Data

Revenue per Share CPI Adj_RevenuePerShare
201609 7.014 102.400 7.949
201612 7.166 102.600 8.106
201703 6.570 103.200 7.388
201706 7.838 103.100 8.823
201709 8.574 104.100 9.559
201712 8.595 104.500 9.546
201803 7.629 105.300 8.408
201806 9.742 104.900 10.778
201809 10.028 106.600 10.918
201812 9.909 106.500 10.798
201903 9.097 107.700 9.803
201906 9.638 107.700 10.386
201909 10.301 109.800 10.888
201912 10.708 111.200 11.176
202003 8.360 112.300 8.640
202006 9.462 110.400 9.947
202009 10.249 111.700 10.649
202012 11.123 111.500 11.578
202103 10.456 112.662 10.771
202106 11.646 111.769 12.093
202109 12.102 112.215 12.516
202112 13.061 113.108 13.401
202203 11.756 114.335 11.933
202206 11.922 114.558 12.078
202209 13.425 115.339 13.509
202212 12.792 115.116 12.897
202303 11.904 115.116 12.001
202306 12.390 114.558 12.552
202309 12.432 115.339 12.509
202312 12.689 114.781 12.830
202403 11.437 115.227 11.519
202406 12.397 114.781 12.535
202409 12.256 115.785 12.285
202412 12.867 114.893 12.997
202503 11.994 115.116 12.092
202506 11.575 114.907 11.691
202509 10.995 115.471 11.051
202512 11.461 115.832 11.483
202603 11.652 116.303 11.627
202606 11.652 116.056 11.652

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

Is Baidu (HAM:B1C) Overvalued in 2026?

Based on GuruFocus' analysis, Baidu stock appears to be undervalued. The current stock price of €78.70 is trading 17.2% below its estimated GF Value™ of €95.03. GuruFocus considers Baidu to be Modestly Undervalued.

Key valuation signals for HAM:B1C:

  • Cyclically Adjusted PS Ratio:
  • GF Value™: €95.03 vs. price of €78.70 (17.2% below fair value)
  • GF Score™: 79/100 with 4 warning signs

No single metric tells the full story. See the HAM:B1C stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Baidu Business Description

Address No. 10 Shangdi 10th Street, Baidu Campus, Haidian District, Beijing, CHN, 100085
Most of Baidu's revenue comes from Baidu core, with the rest coming from video-streaming subsidiary iQiyi. The firm's main businesses include online marketing services from its search engine, AI cloud infrastructure, AI applications, AI marketing, and autonomous driving.
79GF Score

Get the complete analysis for HAM:B1C

Cyclically Adjusted PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€78.70
Price
€95.03
GF Value