BaiduHAM:B1C -4.28%83 Net Margin % is 10.74% as of Mar. 2026, which is 32% below its 10-year median of 15.79. GuruFocus rates HAM:B1C with a GF Score™ of 83/100 and a GF Value™ of €91.40 (Fairly Valued). The stock has 5 warning signs investors should review. Among 553 Interactive Media companies, Baidu ranks worse than 52.62% on this metric.
Net margin is calculated as Net Income divided by its Revenue. Baidu's Net Income for the
three
months ended in Mar. 2026 was €432 Mil. Baidu's Revenue for the
three
months ended in Mar. 2026 was €4,026 Mil. Therefore, Baidu's net margin for the quarter that ended in Mar. 2026 was 10.74%.
The historical rank and industry rank for Baidu's Net Margin % or its related term are showing as below:
HAM:B1C'
s Net Margin % Range Over the Past 10 Years
Min: 1.07 Med: 15.79 Max: 26.96
Current: 1.07
HAM:B1C's Net Margin % is ranked worse than 52.62% of 553
companies
in the Interactive Media industry
Industry Median: 1.65
vs HAM:B1C: 1.07
Baidu (HAM:B1C) Net Margin % Explanation
Although Net Income and Earnings-per-Share (EPS) are the most widely used parameter in measuring a company's profitability and valuation, it is the least reliable. The reason is that reported earnings can be manipulated easily by adjusting any numbers such as Depreciation, Depletion and Amotorization and non-recurring items.
But the long term trend of the net margin is a good indicator of the competitiveness and health of the business.
Baidu Net Margin % Related Terms
Baidu Net Margin % Historical Data
* Premium members only.
The historical data trend for Baidu's Net Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
HAM:B1C vs RDDT, NBIS, TME: Net Margin % Comparison
For the Internet Content & Information subindustry, Baidu's Net Margin %, along with its competitors' market caps and Net Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Baidu Net Margin % vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, Baidu's Net Margin % distribution charts can be found below:
* The bar in red indicates where Baidu's Net Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Baidu (HAM:B1C) has a Net Margin % of 10.74% as of Mar. 2026. Net margin is the ratio of total net income to net sales. View historical data on Baidu and its competitors. This is 32% below median its historical median of 15.79. Over the past decade, Baidu's Net Margin % has ranged from 1.07 to 26.96. According to the industry distribution chart, Baidu ranks #291 out of 553 companies in the Interactive Media industry, placing it in the top 52.6%.
Is Baidu's Net Margin % too high?
Baidu's current Net Margin % of 10.74% is 32% below median its 10-year median of 15.79. Over the past 10 years, this metric has ranged from a low of 1.07 to a high of 26.96. The Interactive Media industry median Net Margin % is 1.65. Baidu's value of 10.74% is 550.9% above this industry median. Based on the distribution chart, Baidu ranks #291 out of 553 companies in the Interactive Media industry, which is below the industry midpoint. Overall, Baidu has a GF Score™ of 83/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Baidu's Net Margin % compare to RDDT and NBIS?
According to the Interactive Media industry distribution chart, Baidu ranks #291 out of 553 companies for Net Margin %. This places Baidu in the lower half of its industry. The industry median Net Margin % is 1.65. Baidu's value of 10.74% is 550.9% above this benchmark. Historically, Baidu's own Net Margin % has ranged from 1.07 to 26.96 over the past decade. While the company's 10-year median is 15.79 vs. the industry median of 1.65, Baidu has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Net Margin % for an Interactive Media company?
The median Net Margin % among Interactive Media companies is 1.65, based on 553 companies in the industry. Companies in the top quartile (top 25%) have a Net Margin % significantly above this median, while those in the bottom quartile fall well below. However, Net Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Baidu's current Net Margin % of 10.74% is 550.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Net Margin % mean?
A high Net Margin % can signal that a stock is expensive relative to its fundamentals. Net margin is the ratio of total net income to net sales. View historical data on Baidu and its competitors. For the Interactive Media industry, the median Net Margin % is 1.65 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Baidu's current Net Margin % is 10.74%, which is 32% below median its own 10-year median of 15.79. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Baidu stock overvalued right now?
Based on GuruFocus' analysis, Baidu (HAM:B1C) is currently considered Fairly Valued. The stock's GF Value™ is €91.40, compared to a current price of €91.60 — trading 0.2% above its estimated fair value. The current Net Margin % is 10.74%, which is 32% below median its 10-year median of 15.79 and 550.9% above the Interactive Media industry median of 1.65. Baidu's overall GF Score™ is 83/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Net Margin % calculated?
Net Margin % is calculated from a company's financial statements. For Baidu (HAM:B1C), the current Net Margin % is 10.74% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Baidu (HAM:B1C) Overvalued in 2026?
Based on GuruFocus' analysis, Baidu stock appears to be overvalued.
The current stock price of €91.60 is trading 0.2% above its estimated GF Value™ of €91.40.
GuruFocus considers Baidu to be Fairly Valued.
Key valuation signals for HAM:B1C:
Net Margin %: 10.74% (32% below median its 10-year median of 15.79)
GF Value™: €91.40 vs. price of €91.60 (0.2% above fair value)
Industry Position: 550.9% above the Interactive Media median (#291 of 553)
No single metric tells the full story. See the HAM:B1C stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Most of Baidu's revenue comes from Baidu core, with the rest coming from video-streaming subsidiary iQiyi. The firm's main businesses include online marketing services from its search engine, AI cloud infrastructure, AI applications, AI marketing, and autonomous driving.
83GF Score
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