ITUB (Itau Unibanco Holding) Cyclically Adjusted PS Ratio: 2.95 (As of Jul. 23, 2026) — 41% Above Median

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ITUB Itau Unibanco Holding SA ITUB
75 GF Score
Price $8.35
GF Value $6.02
Valuation Significantly Overvalued
! 9 Warning Signs
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What is Itau Unibanco Holding Cyclically Adjusted PS Ratio?

Itau Unibanco Holding ITUB -1.53% 75 Cyclically Adjusted PS Ratio is 2.95 as of Jul. 23, 2026, which is 41% above its 10-year median of 2.09. GuruFocus rates ITUB with a GF Score™ of 75/100 and a GF Value™ of $6.02 (Significantly Overvalued). The stock has 9 warning signs investors should review. Among 1,299 Banks companies, Itau Unibanco Holding ranks better than 54.66% on this metric.

As of today (2026-07-23), Itau Unibanco Holding's current share price is $8.35. Itau Unibanco Holding's Cyclically Adjusted Revenue per Share for the quarter that ended in Mar. 2026 was $2.83. Itau Unibanco Holding's Cyclically Adjusted PS Ratio for today is 2.95.

The historical rank and industry rank for Itau Unibanco Holding's Cyclically Adjusted PS Ratio or its related term are showing as below:

ITUB' s Cyclically Adjusted PS Ratio Range Over the Past 10 Years
Min: 1.42   Med: 2.09   Max: 3.24
Current: 3.15

During the past years, Itau Unibanco Holding's highest Cyclically Adjusted PS Ratio was 3.24. The lowest was 1.42. And the median was 2.09.

ITUB's Cyclically Adjusted PS Ratio is ranked better than
54.66% of 1299 companies
in the Banks industry
Industry Median: 3.38 vs ITUB: 3.15

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.

Itau Unibanco Holding's adjusted revenue per share data for the three months ended in Mar. 2026 was $0.707. Add all the adjusted revenue per share for the past 10 years together and divide 10 will get our Cyclically Adjusted Revenue per Share, which is $2.83 for the trailing ten years ended in Mar. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


Itau Unibanco Holding  (NYSE:ITUB) Cyclically Adjusted PS Ratio Explanation

Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.


Itau Unibanco Holding Cyclically Adjusted PS Ratio Related Terms


Itau Unibanco Holding Cyclically Adjusted PS Ratio Historical Data

* Premium members only.

The historical data trend for Itau Unibanco Holding's Cyclically Adjusted PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Itau Unibanco Holding Cyclically Adjusted PS Ratio Chart

Itau Unibanco Holding Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 1.46 1.59 1.98 1.76 2.55

Itau Unibanco Holding Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Cyclically Adjusted PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 1.94 2.29 2.37 2.55 2.96

Itau Unibanco Holding Cyclically Adjusted PS Ratio Competitor Comparison

For the Banks - Regional subindustry, Itau Unibanco Holding's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Itau Unibanco Holding Cyclically Adjusted PS Ratio vs Banks Industry

For the Banks industry and Financial Services sector, Itau Unibanco Holding's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where Itau Unibanco Holding's Cyclically Adjusted PS Ratio falls into.


ITUB
75GF Score
Itau Unibanco Holding SA ITUB
Cyclically Adjusted PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Itau Unibanco Holding Cyclically Adjusted PS Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.

Itau Unibanco Holding's Cyclically Adjusted PS Ratio for today is calculated as

Cyclically Adjusted PS Ratio=Share Price/ Cyclically Adjusted Revenue per Share
=8.35/2.83
=2.95

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Itau Unibanco Holding's Cyclically Adjusted Revenue per Share for the quarter that ended in Mar. 2026 is calculated as:

For example, Itau Unibanco Holding's adjusted Revenue per Share data for the three months ended in Mar. 2026 was:

Adj_RevenuePerShare=Revenue per Share/CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=0.707/175.0655*175.0655
=0.707

Current CPI (Mar. 2026) = 175.0655.

Itau Unibanco Holding Quarterly Data

Revenue per Share CPI Adj_RevenuePerShare
201606 0.801 108.851 1.288
201609 0.742 109.986 1.181
201612 0.751 110.802 1.187
201703 0.804 111.869 1.258
201706 0.688 112.115 1.074
201709 0.813 112.777 1.262
201712 0.661 114.068 1.014
201803 0.721 114.868 1.099
201806 0.472 117.038 0.706
201809 0.593 117.881 0.881
201812 0.627 118.340 0.928
201903 0.632 120.124 0.921
201906 0.633 120.977 0.916
201909 0.556 121.292 0.802
201912 0.702 123.436 0.996
202003 0.218 124.092 0.308
202006 0.393 123.557 0.557
202009 0.405 125.095 0.567
202012 0.717 129.012 0.973
202103 0.440 131.660 0.585
202106 0.564 133.871 0.738
202109 0.497 137.913 0.631
202112 0.534 141.992 0.658
202203 0.602 146.537 0.719
202206 0.603 149.784 0.705
202209 0.588 147.800 0.696
202212 0.590 150.207 0.688
202303 0.592 153.352 0.676
202306 0.718 154.519 0.813
202309 0.731 155.464 0.823
202312 0.580 157.148 0.646
202403 0.724 159.372 0.795
202406 0.671 161.052 0.729
202409 0.613 162.342 0.661
202412 0.587 164.740 0.624
202503 0.662 168.102 0.689
202506 0.618 169.670 0.638
202509 0.704 170.739 0.722
202512 0.652 171.765 0.665
202603 0.707 175.066 0.707

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PS Ratio of 2.95 mean?
Itau Unibanco Holding (ITUB) has a Cyclically Adjusted PS Ratio of 2.95 as of Jul. 23, 2026. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Itau Unibanco Holding and its competitors. This is 41% above median its historical median of 2.09. Over the past decade, Itau Unibanco Holding's Cyclically Adjusted PS Ratio has ranged from 1.42 to 3.24. According to the industry distribution chart, Itau Unibanco Holding ranks #589 out of 1299 companies in the Banks industry, placing it in the top 45.3%.
Is Itau Unibanco Holding's Cyclically Adjusted PS Ratio too high?
Itau Unibanco Holding's current Cyclically Adjusted PS Ratio of 2.95 is 41% above median its 10-year median of 2.09. Over the past 10 years, this metric has ranged from a low of 1.42 to a high of 3.24. The Banks industry median Cyclically Adjusted PS Ratio is 3.38. Itau Unibanco Holding's value of 2.95 is 12.7% below this industry median. Based on the distribution chart, Itau Unibanco Holding ranks #589 out of 1299 companies in the Banks industry, which is above the industry midpoint. Overall, Itau Unibanco Holding has a GF Score™ of 75/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Itau Unibanco Holding's Cyclically Adjusted PS Ratio compare to competitors?
According to the Banks industry distribution chart, Itau Unibanco Holding ranks #589 out of 1299 companies for Cyclically Adjusted PS Ratio. This puts Itau Unibanco Holding in the upper half of its industry. The industry median Cyclically Adjusted PS Ratio is 3.38. Itau Unibanco Holding's value of 2.95 is 12.7% below this benchmark. Historically, Itau Unibanco Holding's own Cyclically Adjusted PS Ratio has ranged from 1.42 to 3.24 over the past decade. While the company's 10-year median is 2.09 vs. the industry median of 3.38, Itau Unibanco Holding has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PS Ratio for a Banks company?
The median Cyclically Adjusted PS Ratio among Banks companies is 3.38, based on 1,299 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Itau Unibanco Holding's current Cyclically Adjusted PS Ratio of 2.95 is 12.7% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PS Ratio mean?
A high Cyclically Adjusted PS Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Itau Unibanco Holding and its competitors. For the Banks industry, the median Cyclically Adjusted PS Ratio is 3.38 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Itau Unibanco Holding's current Cyclically Adjusted PS Ratio is 2.95, which is 41% above median its own 10-year median of 2.09. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Itau Unibanco Holding stock overvalued right now?
Based on GuruFocus' analysis, Itau Unibanco Holding (ITUB) is currently considered Significantly Overvalued. The stock's GF Value™ is $6.02, compared to a current price of $8.35 — trading 38.7% above its estimated fair value. The current Cyclically Adjusted PS Ratio is 2.95, which is 41% above median its 10-year median of 2.09 and 12.7% below the Banks industry median of 3.38. Itau Unibanco Holding's overall GF Score™ is 75/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PS Ratio calculated?
Cyclically Adjusted PS Ratio is calculated from a company's financial statements. For Itau Unibanco Holding (ITUB), the current Cyclically Adjusted PS Ratio is 2.95 as of Jul. 23, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Itau Unibanco Holding (ITUB) Overvalued in 2026?

Based on GuruFocus' analysis, Itau Unibanco Holding stock appears to be overvalued. The current stock price of $8.35 is trading 38.7% above its estimated GF Value™ of $6.02. GuruFocus considers Itau Unibanco Holding to be Significantly Overvalued.

Key valuation signals for ITUB:

  • Cyclically Adjusted PS Ratio: 2.95 (41% above median its 10-year median of 2.09)
  • GF Value™: $6.02 vs. price of $8.35 (38.7% above fair value)
  • GF Score™: 75/100 with 9 warning signs
  • Industry Position: 12.7% below the Banks median (#589 of 1299)

No single metric tells the full story. See the ITUB stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Itau Unibanco Holding Business Description

Address Praca Alfredo Egydio de Souza Aranha, 100, Torre Olavo Setubal, Parque Jabaquara, Sao Paulo, SP, BRA, 04344-902
Itaú Unibanco is the largest privately held bank in Brazil, the result of the 2008 merger between Banco Itaú and Unibanco. In addition to Brazil, the bank has significant operations in Chile, Colombia, Argentina, Uruguay, and Paraguay. Itaú's commercial and consumer loans account for 35% and 43% of the bank's total loans, respectively, while foreign loans account for 22% of its portfolio as of the end of 2025. The bank also operates the fifth-largest insurer in Brazil and is the second-largest asset manager in the country, giving it broad reach over the Brazilian financial system.
75GF Score

Get the complete analysis for ITUB

Cyclically Adjusted PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$8.35
Price
$6.02
GF Value