ITUB (Itau Unibanco Holding) Median PS Value: $5.65 (As of Jul. 23, 2026) — 443% Above Median

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Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

ITUB Itau Unibanco Holding SA ITUB
75 GF Score
Price $8.35
GF Value $6.02
Valuation Significantly Overvalued
! 9 Warning Signs
View Full Analysis

What is Itau Unibanco Holding Median PS Value?

Itau Unibanco Holding ITUB -1.53% 75 Median PS Value is $5.65 as of Jul. 23, 2026, which is 443% above its 10-year median of 1.04. GuruFocus rates ITUB with a GF Score™ of 75/100 and a GF Value™ of $6.02 (Significantly Overvalued). The stock has 9 warning signs investors should review. Among 1,042 Banks companies, Itau Unibanco Holding ranks worse than 77.93% on this metric.

This valuation method assumes that the stock valuation will revert to its historical (10-Year) median in terms of PS Ratio. The reason we use PS Ratio instead of PE Ratio or PB Ratio is because PS Ratio is independent of profit margin, and can be applied to a broader range of situations.

Median PS Value is calculated as trailing twelve months (TTM) Revenue per Share times 10-Year median PS Ratio. Itau Unibanco Holding's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 was $2.681. Itau Unibanco Holding's 10-Year median PS Ratio is 2.1074. Therefore, the Median PS Value for today is $5.65.

As of today (2026-07-23), Itau Unibanco Holding's share price is $8.35. Itau Unibanco Holding's Median PS Value is $5.65. Therefore, Itau Unibanco Holding's Price to Median PS Value for today is 1.48.

The historical rank and industry rank for Itau Unibanco Holding's Median PS Value or its related term are showing as below:

ITUB' s Price-to-Median-PS-Value Range Over the Past 10 Years
Min: 0.71   Med: 1.04   Max: 1.52
Current: 1.48

During the past 13 years, the highest Price to Median PS Value of Itau Unibanco Holding was 1.52. The lowest was 0.71. And the median was 1.04.

ITUB's Price-to-Median-PS-Value is ranked worse than
77.93% of 1042 companies
in the Banks industry
Industry Median: 1.12 vs ITUB: 1.48

Itau Unibanco Holding  (NYSE:ITUB) Median PS Value Explanation

This valuation method assumes that the stock valuation will revert to its historical (10-Year) mean in terms of PS Ratio. The reason we use PS Ratio instead of PE Ratio or PB Ratio is because PS Ratio is independent of profit margin, and can be applied to a broader range of situations.

It also assumes that over time the profit margin is constant. If a company increases its profit margin to a sustainable level, this value might under-estimate its value. If it has permanent declined profit margins, this may over-estimate the company's value.

Itau Unibanco Holding's Price to Median PS Value for today is calculated as

Price to Median PS Value=Share Price/Median PS Value
=8.35/5.65
=1.48

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Itau Unibanco Holding Median PS Value Related Terms


Itau Unibanco Holding Median PS Value Historical Data

* Premium members only.

The historical data trend for Itau Unibanco Holding's Median PS Value can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Itau Unibanco Holding Median PS Value Chart

Itau Unibanco Holding Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Median PS Value
Get a 7-Day Free Trial Premium Member Only Premium Member Only 4.49 5.47 6.44 5.15 5.83

Itau Unibanco Holding Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
Median PS Value Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 5.58 5.72 6.15 5.83 5.93

Itau Unibanco Holding Median PS Value Competitor Comparison

For the Banks - Regional subindustry, Itau Unibanco Holding's Price-to-Median-PS-Value, along with its competitors' market caps and Price-to-Median-PS-Value data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Itau Unibanco Holding Price-to-Median-PS-Value vs Banks Industry

For the Banks industry and Financial Services sector, Itau Unibanco Holding's Price-to-Median-PS-Value distribution charts can be found below:

* The bar in red indicates where Itau Unibanco Holding's Price-to-Median-PS-Value falls into.


ITUB
75GF Score
Itau Unibanco Holding SA ITUB
Median PS Value is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Itau Unibanco Holding Median PS Value Calculation

Itau Unibanco Holding's Median PS Value for today is calculated as

Median PS Value=Revenue per Share (TTM)*10-Year Median PS Ratio
=2.681*2.1074
=5.65

10-Year Median PS Ratio is 2.1074.
Itau Unibanco Holding's Revenue per Share for the trailing twelve months (TTM) ended in Mar. 2026 adds up the quarterly data reported by the company within the most recent 12 months, which was $2.681.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Frequently Asked Questions Learn more about Median PS Value →
What does a Median PS Value of $5.65 mean?
Itau Unibanco Holding (ITUB) has a Median PS Value of $5.65 as of Jul. 23, 2026. Median price-sales value is the stock value based on a company's 10-year median price-sales ratio, View historical data on Itau Unibanco Holding and its competitors. This is 443% above median its historical median of 1.04. Over the past decade, Itau Unibanco Holding's Median PS Value has ranged from 0.71 to 1.52. According to the industry distribution chart, Itau Unibanco Holding ranks #812 out of 1042 companies in the Banks industry, placing it in the top 77.9%.
Is Itau Unibanco Holding's Median PS Value too high?
Itau Unibanco Holding's current Median PS Value of $5.65 is 443% above median its 10-year median of 1.04. Over the past 10 years, this metric has ranged from a low of 0.71 to a high of 1.52. The Banks industry median Median PS Value is 1.12. Itau Unibanco Holding's value of $5.65 is 404.5% above this industry median. Based on the distribution chart, Itau Unibanco Holding ranks #812 out of 1042 companies in the Banks industry, which is in the bottom quartile relative to peers. Overall, Itau Unibanco Holding has a GF Score™ of 75/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Itau Unibanco Holding's Median PS Value compare to competitors?
According to the Banks industry distribution chart, Itau Unibanco Holding ranks #812 out of 1042 companies for Median PS Value. This places Itau Unibanco Holding in the lower half of its industry. The industry median Median PS Value is 1.12. Itau Unibanco Holding's value of $5.65 is 404.5% above this benchmark. Historically, Itau Unibanco Holding's own Median PS Value has ranged from 0.71 to 1.52 over the past decade. While the company's 10-year median is 1.04 vs. the industry median of 1.12, Itau Unibanco Holding has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Median PS Value for a Banks company?
The median Median PS Value among Banks companies is 1.12, based on 1,042 companies in the industry. Companies in the top quartile (top 25%) have a Median PS Value significantly above this median, while those in the bottom quartile fall well below. However, Median PS Value should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Itau Unibanco Holding's current Median PS Value of $5.65 is 404.5% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Median PS Value mean?
A high Median PS Value can signal that a stock is expensive relative to its fundamentals. Median price-sales value is the stock value based on a company's 10-year median price-sales ratio, View historical data on Itau Unibanco Holding and its competitors. For the Banks industry, the median Median PS Value is 1.12 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Itau Unibanco Holding's current Median PS Value is $5.65, which is 443% above median its own 10-year median of 1.04. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Itau Unibanco Holding stock overvalued right now?
Based on GuruFocus' analysis, Itau Unibanco Holding (ITUB) is currently considered Significantly Overvalued. The stock's GF Value™ is $6.02, compared to a current price of $8.35 — trading 38.7% above its estimated fair value. The current Median PS Value is $5.65, which is 443% above median its 10-year median of 1.04 and 404.5% above the Banks industry median of 1.12. Itau Unibanco Holding's overall GF Score™ is 75/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Median PS Value calculated?
Median PS Value is calculated from a company's financial statements. For Itau Unibanco Holding (ITUB), the current Median PS Value is $5.65 as of Jul. 23, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Itau Unibanco Holding (ITUB) Overvalued in 2026?

Based on GuruFocus' analysis, Itau Unibanco Holding stock appears to be overvalued. The current stock price of $8.35 is trading 38.7% above its estimated GF Value™ of $6.02. GuruFocus considers Itau Unibanco Holding to be Significantly Overvalued.

Key valuation signals for ITUB:

  • Median PS Value: $5.65 (443% above median its 10-year median of 1.04)
  • GF Value™: $6.02 vs. price of $8.35 (38.7% above fair value)
  • GF Score™: 75/100 with 9 warning signs
  • Industry Position: 404.5% above the Banks median (#812 of 1042)

No single metric tells the full story. See the ITUB stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Itau Unibanco Holding Business Description

Address Praca Alfredo Egydio de Souza Aranha, 100, Torre Olavo Setubal, Parque Jabaquara, Sao Paulo, SP, BRA, 04344-902
Itaú Unibanco is the largest privately held bank in Brazil, the result of the 2008 merger between Banco Itaú and Unibanco. In addition to Brazil, the bank has significant operations in Chile, Colombia, Argentina, Uruguay, and Paraguay. Itaú's commercial and consumer loans account for 35% and 43% of the bank's total loans, respectively, while foreign loans account for 22% of its portfolio as of the end of 2025. The bank also operates the fifth-largest insurer in Brazil and is the second-largest asset manager in the country, giving it broad reach over the Brazilian financial system.
75GF Score

Get the complete analysis for ITUB

Median PS Value is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

$8.35
Price
$6.02
GF Value