Character Group (The) (LSE:CCT) Cyclically Adjusted PS Ratio: (As of Sep. 21, 2026)

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Director of Data and Quant Analytics at GuruFocus
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Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

LSE:CCT Character Group (The) PLC LSE:CCT
67 GF Score
Price £3.13
GF Value £2.43
Valuation Modestly Overvalued
! 10 Warning Signs
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What is Character Group (The) Cyclically Adjusted PS Ratio?

Shiller PE for Stocks: The True Measure of Stock Valuation


Character Group (The)  (LSE:CCT) Cyclically Adjusted PS Ratio Explanation

Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.


Character Group (The) Cyclically Adjusted PS Ratio Related Terms


Character Group (The) Cyclically Adjusted PS Ratio Historical Data

* Premium members only.

The historical data trend for Character Group (The)'s Cyclically Adjusted PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Character Group (The) Cyclically Adjusted PS Ratio Chart

Character Group (The) Annual Data
Trend Aug16 Aug17 Aug18 Aug19 Aug20 Aug21 Aug22 Aug23 Aug24 Aug25
Cyclically Adjusted PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 1.33 0.84 0.40 0.41 0.43

Character Group (The) Semi-Annual Data
Aug16 Feb17 Aug17 Feb18 Aug18 Feb19 Aug19 Feb20 Aug20 Feb21 Aug21 Feb22 Aug22 Feb23 Aug23 Feb24 Aug24 Feb25 Aug25 Feb26
Cyclically Adjusted PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.39 0.41 0.37 0.42 0.34

LSE:CCT vs AS, HAS, LTH: Cyclically Adjusted PS Ratio Comparison

For the Leisure subindustry, Character Group (The)'s Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Character Group (The) Cyclically Adjusted PS Ratio vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Character Group (The)'s Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where Character Group (The)'s Cyclically Adjusted PS Ratio falls into.


LSE:CCT
67GF Score
Character Group (The) PLC LSE:CCT
Cyclically Adjusted PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Character Group (The) Cyclically Adjusted PS Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.

Character Group (The)'s Cyclically Adjusted Revenue per Share for the fiscal year that ended in Aug25 is calculated as:

For example, Character Group (The)'s adjusted Revenue per Share data for the fiscal year that ended in Aug25 was:

Adj_RevenuePerShare=Revenue per Share/CPI of Aug25 (Change)*Current CPI (Aug25)
=5.451/138.9000*138.9000
=5.451

Current CPI (Aug25) = 138.9000.

Character Group (The) Annual Data

Revenue per Share CPI Adj_RevenuePerShare
201608 5.444 101.200 7.472
201708 5.291 104.000 7.067
201808 4.963 106.500 6.473
201908 5.628 108.300 7.218
202008 5.083 108.800 6.489
202108 6.460 112.100 8.004
202208 8.527 121.800 9.724
202308 6.288 129.400 6.750
202408 6.461 133.400 6.727
202508 5.451 138.900 5.451

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

Is Character Group (The) (LSE:CCT) Overvalued in 2026?

Based on GuruFocus' analysis, Character Group (The) stock appears to be overvalued. The current stock price of £3.13 is trading 28.8% above its estimated GF Value™ of £2.43. GuruFocus considers Character Group (The) to be Modestly Overvalued.

Key valuation signals for LSE:CCT:

  • Cyclically Adjusted PS Ratio:
  • GF Value™: £2.43 vs. price of £3.13 (28.8% above fair value)
  • GF Score™: 67/100 with 10 warning signs

No single metric tells the full story. See the LSE:CCT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Character Group (The) Business Description

Address 86-88 Coombe Road, 2nd Floor, New Malden, Surrey, GBR, KT3 4QS
Character Group (The) PLC is engaged in the design, development, manufacture, and international distribution of toys, games, and giftware, including licensed products based on film, television, comic, and digital characters. The Group designs and distributes a wide range of toys and playthings across Pre-school, Boys, Girls, and Activity and Crafts categories, with brands such as Goo Jit Zu, Peppa Pig, and Sticki Rolls. Its principal markets are the United Kingdom and Scandinavia, with operations across Europe and the rest of the world, and international expansion is a key area of focus. The Group partners on an exclusive basis with overseas toy producers, serves toy retailers, independent stores, and distributors, and generates the majority of its revenue from the United Kingdom.
67GF Score

Get the complete analysis for LSE:CCT

Cyclically Adjusted PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

£3.13
Price
£2.43
GF Value