Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.
Character Group (The)LSE:CCT +0.34%71 Dividend Yield % is 2.03% as of Jul. 13, 2026, which is 52% below its 10-year median of 4.19. GuruFocus rates LSE:CCT with a GF Score™ of 71/100 and a GF Value™ of £2.40 (Modestly Overvalued). The stock has 10 warning signs investors should review. Among 410 Travel & Leisure companies, Character Group (The) ranks worse than 61.46% on this metric.
As of today (2026-07-13), the Trailing Annual Dividend Yield of Character Group (The) is 2.03%.
Warning Sign:
Character Group (The) PLC stock Dividend Yield % is close to 3-year low.
The historical rank and industry rank for Character Group (The)'s Dividend Yield % or its related term are showing as below:
LSE:CCT'
s Dividend Yield % Range Over the Past 10 Years
Min: 1.3 Med: 4.19 Max: 13.16
Current: 2.03
During the past 13 years, the highest Dividend Yield of Character Group (The) was 13.16%. The lowest was 1.30%. And the median was 4.19%.
LSE:CCT's Dividend Yield % is ranked worse than 61.46% of 410
companies
in the Travel & Leisure industry
Industry Median: 2.845
vs LSE:CCT: 2.03
If a company's dividend payout ratio is too high, its dividend may not be sustainable. The dividend payout ratio of Character Group (The) PLC is 0.74, which seems too high.
During the past 13 years, the highest Dividend Payout Ratio of Character Group (The) was 2.50. The lowest was 0.22. And the median was 0.52.
During the past 12 months, Character Group (The)'s average Dividends Per Share Growth Rate was -68.40% per year.
During the past 3 years, the average Dividends Per Share Growth Rate was -4.40% per year.
During the past 5 years, the average Dividends Per Share Growth Rate was 5.90% per year.
During the past 10 years, the average Dividends Per Share Growth Rate was 2.10% per year.
During the past 13 years, the highest 3-Year average Dividends Per Share Growth Rate of Character Group (The) was 37.50% per year. The lowest was -39.40% per year. And the median was 9.70% per year.
The growth rate is calculated with least square regression.
For more information regarding to dividend, please check our Dividend Page.
* Please note that "special dividend" is not included in the calculation of dividend per share and related fields.
Character Group (The) (LSE:CCT) Dividend Yield % Explanation
Over the long term, the return from dividends has been a significant contributor to the total returns produced by equity securities. Studies by Elroy Dimson, Paul Marsh, and Mike Staunton of Princeton University (2002) found that a market-oriented portfolio, which included reinvested dividends, would have generated nearly 85 times the wealth generated by the same portfolio relying solely on capital gains.
Dividends may also qualify a lower tax rate for investors.
In dividends investing, Payout Ratio and Dividend Growth Rate are the two most important variables for consideration. A lower payout ratio may indicate that the company has more room to increase its dividends.
Character Group (The) Dividend Yield % Related Terms
Character Group (The) Dividend Yield % Historical Data
* Premium members only.
The historical data trend for Character Group (The)'s Dividend Yield % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
LSE:CCT vs AS, HAS, LTH: Dividend Yield % Comparison
For the Leisure subindustry, Character Group (The)'s Dividend Yield %, along with its competitors' market caps and Dividend Yield % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Character Group (The) Dividend Yield % vs Travel & Leisure Industry
For the Travel & Leisure industry and Consumer Cyclical sector, Character Group (The)'s Dividend Yield % distribution charts can be found below:
* The bar in red indicates where Character Group (The)'s Dividend Yield % falls into.
Character Group (The) Dividend Yield % Calculation
Dividend Yield measures how much a company pays out in dividends each year relative to its share price.
Character Group (The) Recent Full-Year* Dividend History
Amount
Ex-date
Record Date
Pay Date
Type
Frequency
Forex Rate
GBP 0.030000
2026-01-15
2026-01-16
2026-01-30
Cash Dividend
semi-annually
GBP:GBP 1.000000
* GuruFocus has an internal rule that if the most recent dividend payment frequency is at least 4 times a year, then the full year will be calculated according to the frequency of payment or the one-year time frame, whichever is stricter.
* GuruFocus converts dividend currency to local traded share price currency in order to calculate dividend yield. Please refer to the last column "Forex Rate" in the above table.
Character Group (The)'s Trailing Annual Dividend Yield (%) for Today is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Character Group (The) (LSE:CCT) has a Dividend Yield % of 2.03% as of Jul. 13, 2026. Dividend yield is the ratio of company dividends to the share price. View historical data on Character Group (The) and its competitors. This is 52% below median its historical median of 4.19. Over the past decade, Character Group (The)'s Dividend Yield % has ranged from 1.30 to 13.16. According to the industry distribution chart, Character Group (The) ranks #252 out of 410 companies in the Travel & Leisure industry, placing it in the top 61.5%.
Is Character Group (The)'s Dividend Yield % too high?
Character Group (The)'s current Dividend Yield % of 2.03% is 52% below median its 10-year median of 4.19. Over the past 10 years, this metric has ranged from a low of 1.30 to a high of 13.16. The Travel & Leisure industry median Dividend Yield % is 2.85. Character Group (The)'s value of 2.03% is 28.6% below this industry median. Based on the distribution chart, Character Group (The) ranks #252 out of 410 companies in the Travel & Leisure industry, which is below the industry midpoint. Overall, Character Group (The) has a GF Score™ of 71/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Character Group (The)'s Dividend Yield % compare to AS and HAS?
According to the Travel & Leisure industry distribution chart, Character Group (The) ranks #252 out of 410 companies for Dividend Yield %. This places Character Group (The) in the lower half of its industry. The industry median Dividend Yield % is 2.85. Character Group (The)'s value of 2.03% is 28.6% below this benchmark. Historically, Character Group (The)'s own Dividend Yield % has ranged from 1.30 to 13.16 over the past decade. While the company's 10-year median is 4.19 vs. the industry median of 2.85, Character Group (The) has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Dividend Yield % for a Travel & Leisure company?
The median Dividend Yield % among Travel & Leisure companies is 2.85, based on 410 companies in the industry. Companies in the top quartile (top 25%) have a Dividend Yield % significantly above this median, while those in the bottom quartile fall well below. However, Dividend Yield % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Character Group (The)'s current Dividend Yield % of 2.03% is 28.6% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Dividend Yield % mean?
A high Dividend Yield % can signal that a stock is expensive relative to its fundamentals. Dividend yield is the ratio of company dividends to the share price. View historical data on Character Group (The) and its competitors. For the Travel & Leisure industry, the median Dividend Yield % is 2.85 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Character Group (The)'s current Dividend Yield % is 2.03%, which is 52% below median its own 10-year median of 4.19. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Character Group (The) stock overvalued right now?
Based on GuruFocus' analysis, Character Group (The) (LSE:CCT) is currently considered Modestly Overvalued. The stock's GF Value™ is £2.40, compared to a current price of £2.96 — trading 23.3% above its estimated fair value. The current Dividend Yield % is 2.03%, which is 52% below median its 10-year median of 4.19 and 28.6% below the Travel & Leisure industry median of 2.85. Character Group (The)'s overall GF Score™ is 71/100 with 10 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Dividend Yield % calculated?
Dividend Yield % is calculated from a company's financial statements. For Character Group (The) (LSE:CCT), the current Dividend Yield % is 2.03% as of Jul. 13, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Character Group (The) (LSE:CCT) Overvalued in 2026?
Based on GuruFocus' analysis, Character Group (The) stock appears to be overvalued.
The current stock price of £2.96 is trading 23.3% above its estimated GF Value™ of £2.40.
GuruFocus considers Character Group (The) to be Modestly Overvalued.
Key valuation signals for LSE:CCT:
Dividend Yield %: 2.03% (52% below median its 10-year median of 4.19)
GF Value™: £2.40 vs. price of £2.96 (23.3% above fair value)
Industry Position: 28.6% below the Travel & Leisure median (#252 of 410)
No single metric tells the full story. See the LSE:CCT stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Character Group (The) PLC is engaged in the design, development, manufacture, and international distribution of toys, games, and giftware, including licensed products based on film, television, comic, and digital characters. The Group designs and distributes a wide range of toys and playthings across Pre-school, Boys, Girls, and Activity and Crafts categories, with brands such as Goo Jit Zu, Peppa Pig, and Sticki Rolls. Its principal markets are the United Kingdom and Scandinavia, with operations across Europe and the rest of the world, and international expansion is a key area of focus. The Group partners on an exclusive basis with overseas toy producers, serves toy retailers, independent stores, and distributors, and generates the majority of its revenue from the United Kingdom.
71GF Score
Get the complete analysis for LSE:CCT
Dividend Yield % is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
LSE:CCT has been successfully added to your 
