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ITCLUX:ITC 82 Cyclically Adjusted PS Ratio is 4.95 as of Jul. 15, 2026, which is 35% below its 10-year median of 7.67. GuruFocus rates LUX:ITC with a GF Score™ of 82/100 and a GF Value™ of $9.06. The stock has 1 warning sign investors should review. Among 34 Tobacco Products companies, ITC ranks worse than 82.35% on this metric.
As of today (2026-07-15), ITC's current share price is $5.50. ITC's Cyclically Adjusted Revenue per Share for the quarter that ended in Mar. 2026 was $1.11. ITC's Cyclically Adjusted PS Ratio for today is 4.95.
The historical rank and industry rank for ITC's Cyclically Adjusted PS Ratio or its related term are showing as below:
LUX:ITC'
s Cyclically Adjusted PS Ratio Range Over the Past 10 Years
Min: 4.85 Med: 7.67 Max: 9.51
Current: 4.87
During the past years, ITC's highest Cyclically Adjusted PS Ratio was 9.51. The lowest was 4.85. And the median was 7.67.
LUX:ITC's Cyclically Adjusted PS Ratio is ranked worse than 82.35% of 34
companies
in the Tobacco Products industry
Industry Median: 1.925
vs LUX:ITC: 4.87
The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.
ITC's adjusted revenue per share data for the three months ended in Mar. 2026 was $0.152. Add all the adjusted revenue per share for the past 10 years together and divide 10 will get our Cyclically Adjusted Revenue per Share, which is $1.11 for the trailing ten years ended in Mar. 2026.
Shiller PE for Stocks: The True Measure of Stock Valuation
ITC (LUX:ITC) Cyclically Adjusted PS Ratio Explanation
Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.
If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.
ITC Cyclically Adjusted PS Ratio Related Terms
ITC Cyclically Adjusted PS Ratio Historical Data
* Premium members only.
The historical data trend for ITC's Cyclically Adjusted PS Ratio can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
LUX:ITC vs PM, MO, TPB: Cyclically Adjusted PS Ratio Comparison
For the Tobacco subindustry, ITC's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
ITC Cyclically Adjusted PS Ratio vs Tobacco Products Industry
For the Tobacco Products industry and Consumer Defensive sector, ITC's Cyclically Adjusted PS Ratio distribution charts can be found below:
* The bar in red indicates where ITC's Cyclically Adjusted PS Ratio falls into.
Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.
The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.
ITC's Cyclically Adjusted PS Ratio for today is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.
What does a Cyclically Adjusted PS Ratio of 4.95 mean?
ITC (LUX:ITC) has a Cyclically Adjusted PS Ratio of 4.95 as of Jul. 15, 2026. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on ITC and its competitors. This is 35% below median its historical median of 7.67. Over the past decade, ITC's Cyclically Adjusted PS Ratio has ranged from 4.85 to 9.51. According to the industry distribution chart, ITC ranks #28 out of 34 companies in the Tobacco Products industry, placing it in the top 82.4%.
Is ITC's Cyclically Adjusted PS Ratio too high?
ITC's current Cyclically Adjusted PS Ratio of 4.95 is 35% below median its 10-year median of 7.67. Over the past 10 years, this metric has ranged from a low of 4.85 to a high of 9.51. The Tobacco Products industry median Cyclically Adjusted PS Ratio is 1.93. ITC's value of 4.95 is 157.1% above this industry median. Based on the distribution chart, ITC ranks #28 out of 34 companies in the Tobacco Products industry, which is in the bottom quartile relative to peers. Overall, ITC has a GF Score™ of 82/100, reflecting its overall financial health beyond just this single metric.
How does ITC's Cyclically Adjusted PS Ratio compare to PM and MO?
According to the Tobacco Products industry distribution chart, ITC ranks #28 out of 34 companies for Cyclically Adjusted PS Ratio. This places ITC in the lower half of its industry. The industry median Cyclically Adjusted PS Ratio is 1.93. ITC's value of 4.95 is 157.1% above this benchmark. Historically, ITC's own Cyclically Adjusted PS Ratio has ranged from 4.85 to 9.51 over the past decade. While the company's 10-year median is 7.67 vs. the industry median of 1.93, ITC has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PS Ratio for a Tobacco Products company?
The median Cyclically Adjusted PS Ratio among Tobacco Products companies is 1.93, based on 34 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. ITC's current Cyclically Adjusted PS Ratio of 4.95 is 157.1% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PS Ratio mean?
A high Cyclically Adjusted PS Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on ITC and its competitors. For the Tobacco Products industry, the median Cyclically Adjusted PS Ratio is 1.93 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. ITC's current Cyclically Adjusted PS Ratio is 4.95, which is 35% below median its own 10-year median of 7.67. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is ITC stock overvalued right now?
ITC (LUX:ITC) has a current Cyclically Adjusted PS Ratio of 4.95. The stock's GF Value™ is $9.06, compared to a current price of $5.50 — trading 39.3% below its estimated fair value. The current Cyclically Adjusted PS Ratio is 4.95, which is 35% below median its 10-year median of 7.67 and 157.1% above the Tobacco Products industry median of 1.93. ITC's overall GF Score™ is 82/100 with 1 warning sign to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PS Ratio calculated?
Cyclically Adjusted PS Ratio is calculated from a company's financial statements. For ITC (LUX:ITC), the current Cyclically Adjusted PS Ratio is 4.95 as of Jul. 15, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is ITC (LUX:ITC) Overvalued in 2026?
Based on GuruFocus' analysis, ITC stock appears to be undervalued.
The current stock price of $5.50 is trading 39.3% below its estimated GF Value™ of $9.06.
Key valuation signals for LUX:ITC:
Cyclically Adjusted PS Ratio: 4.95 (35% below median its 10-year median of 7.67)
GF Value™: $9.06 vs. price of $5.50 (39.3% below fair value)
Industry Position: 157.1% above the Tobacco Products median (#28 of 34)
No single metric tells the full story. See the LUX:ITC stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
ITC Ltd is an Indian conglomerate that predominantly operates in the consumer goods space, particularly cigarettes. The company operates in three main business segments: Fast Moving Consumer Goods; Paperboards, Paper, and Packaging; and Agri-Business. The company's total revenue comes from the Fast Moving Consumer Goods Business, which is dominated by cigarettes but also includes branded packaged foods, personal care products, and other categories. The company generates the vast majority of its revenue in India.
82GF Score
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