Hugo Boss AG (MEX:BOSSN) Cyclically Adjusted PS Ratio: 0.69 (As of Aug. 09, 2026) — 42% Below Median

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MEX:BOSSN Hugo Boss AG MEX:BOSSN
81 GF Score
Price MXN1,080.14
GF Value MXN1,115.73
! 3 Warning Signs
View Full Analysis

What is Hugo Boss AG Cyclically Adjusted PS Ratio?

Hugo Boss AG MEX:BOSSN 81 Cyclically Adjusted PS Ratio is 0.69 as of Aug. 09, 2026, which is 42% below its 10-year median of 1.19. GuruFocus rates MEX:BOSSN with a GF Score™ of 81/100 and a GF Value™ of MXN1,115.73. The stock has 3 warning signs investors should review. Among 886 Manufacturing - Apparel & Accessories companies, Hugo Boss AG ranks worse than 51.58% on this metric.

As of today (2026-08-09), Hugo Boss AG's current share price is MXN1080.14. Hugo Boss AG's Cyclically Adjusted Revenue per Share for the quarter that ended in Jun. 2026 was MXN1,559.12. Hugo Boss AG's Cyclically Adjusted PS Ratio for today is 0.69.

The historical rank and industry rank for Hugo Boss AG's Cyclically Adjusted PS Ratio or its related term are showing as below:

MEX:BOSSN' s Cyclically Adjusted PS Ratio Range Over the Past 10 Years
Min: 0.51   Med: 1.19   Max: 2.26
Current: 0.7

During the past years, Hugo Boss AG's highest Cyclically Adjusted PS Ratio was 2.26. The lowest was 0.51. And the median was 1.19.

MEX:BOSSN's Cyclically Adjusted PS Ratio is ranked worse than
51.58% of 886 companies
in the Manufacturing - Apparel & Accessories industry
Industry Median: 0.64 vs MEX:BOSSN: 0.70

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.

Hugo Boss AG's adjusted revenue per share data for the three months ended in Jun. 2026 was MXN270.730. Add all the adjusted revenue per share for the past 10 years together and divide 10 will get our Cyclically Adjusted Revenue per Share, which is MXN1,559.12 for the trailing ten years ended in Jun. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


Hugo Boss AG  (MEX:BOSSN) Cyclically Adjusted PS Ratio Explanation

Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.


Hugo Boss AG Cyclically Adjusted PS Ratio Related Terms


Hugo Boss AG Cyclically Adjusted PS Ratio Historical Data

* Premium members only.

The historical data trend for Hugo Boss AG's Cyclically Adjusted PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Hugo Boss AG Cyclically Adjusted PS Ratio Chart

Hugo Boss AG Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 1.32 1.20 1.39 0.87 0.68

Hugo Boss AG Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.75 0.77 0.68 0.68 0.69

MEX:BOSSN vs RL, LEVI, VFC: Cyclically Adjusted PS Ratio Comparison

For the Apparel Manufacturing subindustry, Hugo Boss AG's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Hugo Boss AG Cyclically Adjusted PS Ratio vs Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Hugo Boss AG's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where Hugo Boss AG's Cyclically Adjusted PS Ratio falls into.


MEX:BOSSN
81GF Score
Hugo Boss AG MEX:BOSSN
Cyclically Adjusted PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Hugo Boss AG Cyclically Adjusted PS Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.

Hugo Boss AG's Cyclically Adjusted PS Ratio for today is calculated as

Cyclically Adjusted PS Ratio=Share Price/ Cyclically Adjusted Revenue per Share
=1080.14/1559.12
=0.69

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Hugo Boss AG's Cyclically Adjusted Revenue per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, Hugo Boss AG's adjusted Revenue per Share data for the three months ended in Jun. 2026 was:

Adj_RevenuePerShare=Revenue per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=270.73/131.3638*131.3638
=270.730

Current CPI (Jun. 2026) = 131.3638.

Hugo Boss AG Quarterly Data

Revenue per Share CPI Adj_RevenuePerShare
201609 221.454 101.017 287.982
201612 227.246 101.217 294.930
201703 191.186 101.417 247.640
201706 185.964 102.117 239.225
201709 222.998 102.717 285.190
201712 248.768 102.617 318.457
201803 209.679 102.917 267.635
201806 218.546 104.017 276.002
201809 225.404 104.718 282.760
201812 253.012 104.217 318.916
201903 208.477 104.217 262.781
201906 214.128 105.718 266.074
201909 226.430 106.018 280.564
201912 250.856 105.818 311.417
202003 207.706 105.718 258.094
202006 103.379 106.618 127.373
202009 208.029 105.818 258.251
202012 205.088 105.518 255.324
202103 174.694 107.518 213.439
202106 214.281 108.486 259.470
202109 261.897 109.435 314.377
202112 304.731 110.384 362.650
202203 246.879 113.968 284.562
202206 265.226 115.760 300.976
202209 269.110 118.818 297.525
202212 316.890 119.345 348.803
202303 266.874 122.402 286.413
202306 275.856 123.140 294.278
202309 275.772 124.195 291.691
202312 314.278 123.773 333.552
202403 264.752 125.038 278.146
202406 290.020 125.882 302.651
202409 323.005 126.198 336.227
202412 397.619 127.041 411.148
202503 321.956 127.779 330.988
202506 313.225 128.412 320.426
202509 306.776 129.255 311.781
202512 393.019 129.361 399.105
202603 266.353 131.258 266.567
202606 270.730 131.364 270.730

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PS Ratio of 0.69 mean?
Hugo Boss AG (MEX:BOSSN) has a Cyclically Adjusted PS Ratio of 0.69 as of Aug. 09, 2026. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Hugo Boss AG and its competitors. This is 42% below median its historical median of 1.19. Over the past decade, Hugo Boss AG's Cyclically Adjusted PS Ratio has ranged from 0.51 to 2.26. According to the industry distribution chart, Hugo Boss AG ranks #457 out of 886 companies in the Manufacturing - Apparel & Accessories industry, placing it in the top 51.6%.
Is Hugo Boss AG's Cyclically Adjusted PS Ratio too high?
Hugo Boss AG's current Cyclically Adjusted PS Ratio of 0.69 is 42% below median its 10-year median of 1.19. Over the past 10 years, this metric has ranged from a low of 0.51 to a high of 2.26. The Manufacturing - Apparel & Accessories industry median Cyclically Adjusted PS Ratio is 0.64. Hugo Boss AG's value of 0.69 is 7.8% above this industry median. Based on the distribution chart, Hugo Boss AG ranks #457 out of 886 companies in the Manufacturing - Apparel & Accessories industry, which is below the industry midpoint. Overall, Hugo Boss AG has a GF Score™ of 81/100, reflecting its overall financial health beyond just this single metric.
How does Hugo Boss AG's Cyclically Adjusted PS Ratio compare to RL and LEVI?
According to the Manufacturing - Apparel & Accessories industry distribution chart, Hugo Boss AG ranks #457 out of 886 companies for Cyclically Adjusted PS Ratio. This places Hugo Boss AG in the lower half of its industry. The industry median Cyclically Adjusted PS Ratio is 0.64. Hugo Boss AG's value of 0.69 is 7.8% above this benchmark. Historically, Hugo Boss AG's own Cyclically Adjusted PS Ratio has ranged from 0.51 to 2.26 over the past decade. While the company's 10-year median is 1.19 vs. the industry median of 0.64, Hugo Boss AG has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PS Ratio for a Manufacturing - Apparel & Accessories company?
The median Cyclically Adjusted PS Ratio among Manufacturing - Apparel & Accessories companies is 0.64, based on 886 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Hugo Boss AG's current Cyclically Adjusted PS Ratio of 0.69 is 7.8% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PS Ratio mean?
A high Cyclically Adjusted PS Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Hugo Boss AG and its competitors. For the Manufacturing - Apparel & Accessories industry, the median Cyclically Adjusted PS Ratio is 0.64 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Hugo Boss AG's current Cyclically Adjusted PS Ratio is 0.69, which is 42% below median its own 10-year median of 1.19. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Hugo Boss AG stock overvalued right now?
Hugo Boss AG (MEX:BOSSN) has a current Cyclically Adjusted PS Ratio of 0.69. The stock's GF Value™ is MXN1,115.73, compared to a current price of MXN1,080.14 — trading 3.2% below its estimated fair value. The current Cyclically Adjusted PS Ratio is 0.69, which is 42% below median its 10-year median of 1.19 and 7.8% above the Manufacturing - Apparel & Accessories industry median of 0.64. Hugo Boss AG's overall GF Score™ is 81/100 with 3 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PS Ratio calculated?
Cyclically Adjusted PS Ratio is calculated from a company's financial statements. For Hugo Boss AG (MEX:BOSSN), the current Cyclically Adjusted PS Ratio is 0.69 as of Aug. 09, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Hugo Boss AG (MEX:BOSSN) Overvalued in 2026?

Based on GuruFocus' analysis, Hugo Boss AG stock appears to be undervalued. The current stock price of MXN1,080.14 is trading 3.2% below its estimated GF Value™ of MXN1,115.73.

Key valuation signals for MEX:BOSSN:

  • Cyclically Adjusted PS Ratio: 0.69 (42% below median its 10-year median of 1.19)
  • GF Value™: MXN1,115.73 vs. price of MXN1,080.14 (3.2% below fair value)
  • GF Score™: 81/100 with 3 warning signs
  • Industry Position: 7.8% above the Manufacturing - Apparel & Accessories median (#457 of 886)

No single metric tells the full story. See the MEX:BOSSN stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Hugo Boss AG Business Description

Address Holy-Allee 3, Metzingen, BW, DEU, 72555
Hugo Boss is a German menswear brand operating in the premium segment under its two brands, Boss and Hugo. The brand was founded in 1924 and initially focused on uniforms. After World War II and the death of its eponymous founder, the company shifted its focus to men's suits. The company is globally present, with 61% of revenue generated in the European market, 24% in the Americas, 13% in the Asia-Pacific, and less than 3% from licenses. It generates over 50% of its sales through its own retail operations.
81GF Score

Get the complete analysis for MEX:BOSSN

Cyclically Adjusted PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

MXN1,080.14
Price
MXN1,115.73
GF Value