Hugo Boss AG (MEX:BOSSN) E10: MXN82.64 (As of Mar. 2026)


MEX:BOSSN Hugo Boss AG MEX:BOSSN
79 GF Score
Price MXN1,080.14
GF Value MXN1,113.82
! 4 Warning Signs
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What is Hugo Boss AG E10?

Hugo Boss AG MEX:BOSSN 79 E10 is MXN82.64 as of Mar. 2026. GuruFocus rates MEX:BOSSN with a GF Score™ of 79/100 and a GF Value™ of MXN1,113.82. The stock has 4 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Hugo Boss AG's adjusted earnings per share data for the three months ended in Mar. 2026 was MXN5.003. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is MXN82.64 for the trailing ten years ended in Mar. 2026.

During the past 12 months, Hugo Boss AG's average E10 Growth Rate was -4.10% per year. During the past 3 years, the average E10 Growth Rate was -5.30% per year. During the past 5 years, the average E10 Growth Rate was -3.50% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

During the past 13 years, the highest 3-Year average E10 Growth Rate of Hugo Boss AG was -1.90% per year. The lowest was -6.30% per year. And the median was -4.30% per year.

As of today (2026-06-24), Hugo Boss AG's current stock price is MXN1080.14. Hugo Boss AG's E10 for the quarter that ended in Mar. 2026 was MXN82.64. Hugo Boss AG's Shiller PE Ratio of today is 13.07.

During the past 13 years, the highest Shiller PE Ratio of Hugo Boss AG was 22.20. The lowest was 5.29. And the median was 14.77.


Hugo Boss AG  (MEX:BOSSN) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

Hugo Boss AG's Shiller P/E Ratio of today is calculated as

Shiller PE Ratio=Share Price/E10
=1080.14/82.64
=13.07

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

During the past 13 years, the highest Shiller P/E Ratio of Hugo Boss AG was 22.20. The lowest was 5.29. And the median was 14.77.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


Hugo Boss AG E10 Related Terms


Hugo Boss AG E10 Historical Data

* Premium members only.

The historical data trend for Hugo Boss AG's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Hugo Boss AG E10 Chart

Hugo Boss AG Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only 82.38 60.33 51.56 72.36 84.26

Hugo Boss AG Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 90.79 79.22 75.32 84.26 82.64

MEX:BOSSN vs RL, LEVI, VFC: E10 Comparison

For the Apparel Manufacturing subindustry, Hugo Boss AG's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Hugo Boss AG Shiller PE Ratio vs Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Hugo Boss AG's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where Hugo Boss AG's Shiller PE Ratio falls into.


MEX:BOSSN
79GF Score
Hugo Boss AG MEX:BOSSN
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
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Hugo Boss AG E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Hugo Boss AG's adjusted earnings per share data for the three months ended in Mar. 2026 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=5.003/131.2583*131.2583
=5.003

Current CPI (Mar. 2026) = 131.2583.

Hugo Boss AG Quarterly Data

per share eps CPI Adj_EPS
201606 3.325 100.717 4.333
201609 25.390 101.017 32.991
201612 19.791 101.217 25.665
201703 14.097 101.417 18.245
201706 16.857 102.117 21.668
201709 25.091 102.717 32.063
201712 15.340 102.617 19.622
201803 16.129 102.917 20.571
201806 17.675 104.017 22.304
201809 20.953 104.718 26.264
201812 21.668 104.217 27.290
201903 11.617 104.217 14.631
201906 16.496 105.718 20.481
201909 17.611 106.018 21.804
201912 18.231 105.818 22.614
202003 -6.736 105.718 -8.363
202006 -69.922 106.618 -86.082
202009 1.561 105.818 1.936
202012 -7.260 105.518 -9.031
202103 -3.163 107.518 -3.861
202106 8.154 108.486 9.866
202109 18.385 109.435 22.051
202112 23.643 110.384 28.114
202203 7.675 113.968 8.839
202206 17.651 115.760 20.014
202209 16.729 118.818 18.481
202212 21.066 119.345 23.169
202303 9.649 122.402 10.347
202306 20.185 123.140 21.516
202309 16.917 124.195 17.879
202312 22.768 123.773 24.145
202403 9.922 125.038 10.416
202406 10.572 125.882 11.024
202409 17.265 126.198 17.957
202412 26.424 127.041 27.301
202503 11.280 127.779 11.587
202506 14.768 128.412 15.095
202509 18.301 129.255 18.585
202512 33.102 129.361 33.588
202603 5.003 131.258 5.003

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of MXN82.64 mean?
Hugo Boss AG (MEX:BOSSN) has a E10 of MXN82.64 as of Mar. 2026. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Hugo Boss AG and its competitors.
Is Hugo Boss AG's E10 too high?
Hugo Boss AG's current E10 is MXN82.64. Overall, Hugo Boss AG has a GF Score™ of 79/100, reflecting its overall financial health beyond just this single metric.
How does Hugo Boss AG's E10 compare to RL and LEVI?
Hugo Boss AG's E10 of MXN82.64 can be compared against companies in the Manufacturing - Apparel & Accessories industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for a Manufacturing - Apparel & Accessories company?
A good E10 depends on the Manufacturing - Apparel & Accessories industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Hugo Boss AG and its competitors. Hugo Boss AG's current E10 is MXN82.64. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Hugo Boss AG stock overvalued right now?
Hugo Boss AG (MEX:BOSSN) has a current E10 of MXN82.64. The stock's GF Value™ is MXN1,113.82, compared to a current price of MXN1,080.14 — trading 3% below its estimated fair value. The current E10 is MXN82.64. Hugo Boss AG's overall GF Score™ is 79/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For Hugo Boss AG (MEX:BOSSN), the current E10 is MXN82.64 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Hugo Boss AG (MEX:BOSSN) Overvalued in 2026?

Based on GuruFocus' analysis, Hugo Boss AG stock appears to be undervalued. The current stock price of MXN1,080.14 is trading 3% below its estimated GF Value™ of MXN1,113.82.

Key valuation signals for MEX:BOSSN:

  • E10: MXN82.64
  • GF Value™: MXN1,113.82 vs. price of MXN1,080.14 (3% below fair value)
  • GF Score™: 79/100 with 4 warning signs

No single metric tells the full story. See the MEX:BOSSN stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Hugo Boss AG Business Description

Address Holy-Allee 3, Metzingen, BW, DEU, 72555
Hugo Boss is a German menswear brand operating in the premium segment under its two brands, Boss and Hugo. The brand was founded in 1924 and initially focused on uniforms. After World War II and the death of its eponymous founder, the company shifted its focus to men's suits. The company is globally present, with 61% of revenue generated in the European market, 24% in the Americas, 13% in the Asia-Pacific, and less than 3% from licenses. It generates over 50% of its sales through its own retail operations.
79GF Score

Get the complete analysis for MEX:BOSSN

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

MXN1,080.14
Price
MXN1,113.82
GF Value