Zebra Technologies (MIL:1ZBRA) Cyclically Adjusted PS Ratio: 3.14 (As of Sep. 22, 2026) — 12% Below Median

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MIL:1ZBRA Zebra Technologies Corp MIL:1ZBRA
55 GF Score
Price €303.00
GF Value €313.27
Valuation Fairly Valued
! 9 Warning Signs
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What is Zebra Technologies Cyclically Adjusted PS Ratio?

Zebra Technologies MIL:1ZBRA 55 Cyclically Adjusted PS Ratio is 3.14 as of Sep. 22, 2026, which is 12% below its 10-year median of 3.57. GuruFocus rates MIL:1ZBRA with a GF Score™ of 55/100 and a GF Value™ of €313.27 (Fairly Valued). The stock has 9 warning signs investors should review. Among 1,976 Hardware companies, Zebra Technologies ranks worse than 71.15% on this metric.

As of today (2026-09-22), Zebra Technologies's current share price is €303.00. Zebra Technologies's Cyclically Adjusted Revenue per Share for the quarter that ended in Jun. 2026 was €96.61. Zebra Technologies's Cyclically Adjusted PS Ratio for today is 3.14.

The historical rank and industry rank for Zebra Technologies's Cyclically Adjusted PS Ratio or its related term are showing as below:

MIL:1ZBRA' s Cyclically Adjusted PS Ratio Range Over the Past 10 Years
Min: 1.9   Med: 3.57   Max: 9.2
Current: 3.23

During the past years, Zebra Technologies's highest Cyclically Adjusted PS Ratio was 9.20. The lowest was 1.90. And the median was 3.57.

MIL:1ZBRA's Cyclically Adjusted PS Ratio is ranked worse than
71.15% of 1976 companies
in the Hardware industry
Industry Median: 1.37 vs MIL:1ZBRA: 3.23

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.

Zebra Technologies's adjusted revenue per share data for the three months ended in Jun. 2026 was €27.788. Add all the adjusted revenue per share for the past 10 years together and divide 10 will get our Cyclically Adjusted Revenue per Share, which is €96.61 for the trailing ten years ended in Jun. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


Zebra Technologies  (MIL:1ZBRA) Cyclically Adjusted PS Ratio Explanation

Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.


Zebra Technologies Cyclically Adjusted PS Ratio Related Terms


Zebra Technologies Cyclically Adjusted PS Ratio Historical Data

* Premium members only.

The historical data trend for Zebra Technologies's Cyclically Adjusted PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Zebra Technologies Cyclically Adjusted PS Ratio Chart

Zebra Technologies Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only - - - - 2.27

Zebra Technologies Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only - 2.71 2.26 1.88 2.34

MIL:1ZBRA vs ASTS, VSAT, AAOI: Cyclically Adjusted PS Ratio Comparison

For the Communication Equipment subindustry, Zebra Technologies's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Zebra Technologies Cyclically Adjusted PS Ratio vs Hardware Industry

For the Hardware industry and Technology sector, Zebra Technologies's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where Zebra Technologies's Cyclically Adjusted PS Ratio falls into.


MIL:1ZBRA
55GF Score
Zebra Technologies Corp MIL:1ZBRA
Cyclically Adjusted PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Zebra Technologies Cyclically Adjusted PS Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.

Zebra Technologies's Cyclically Adjusted PS Ratio for today is calculated as

Cyclically Adjusted PS Ratio=Share Price/ Cyclically Adjusted Revenue per Share
=303.00/96.607
=3.14

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Zebra Technologies's Cyclically Adjusted Revenue per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, Zebra Technologies's adjusted Revenue per Share data for the three months ended in Jun. 2026 was:

Adj_RevenuePerShare=Revenue per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=27.788/333.9520*333.9520
=27.788

Current CPI (Jun. 2026) = 333.9520.

Zebra Technologies Quarterly Data

Revenue per Share CPI Adj_RevenuePerShare
201609 15.740 241.428 21.772
201612 16.563 241.432 22.910
201703 15.311 243.801 20.973
201706 15.325 244.955 20.893
201709 15.337 246.819 20.751
201712 16.245 246.524 22.006
201803 14.801 249.554 19.807
201806 15.671 251.989 20.768
201809 17.140 252.439 22.675
201812 18.101 251.233 24.061
201903 17.031 254.202 22.374
201906 17.686 256.143 23.059
201909 18.437 256.759 23.980
201912 19.574 256.974 25.438
202003 17.446 258.115 22.572
202006 16.072 257.797 20.820
202009 18.169 260.280 23.312
202012 20.586 260.474 26.393
202103 20.539 264.877 25.895
202106 21.327 271.696 26.214
202109 22.614 274.310 27.531
202112 23.773 278.802 28.476
202203 24.150 287.504 28.052
202206 25.934 296.311 29.228
202209 25.677 296.808 28.890
202212 28.102 296.797 31.620
202303 25.359 301.836 28.057
202306 21.697 305.109 23.748
202309 17.225 307.789 18.689
202312 18.139 306.746 19.748
202403 20.886 312.332 22.332
202406 21.720 314.175 23.087
202409 22.039 315.301 23.343
202412 23.930 315.605 25.321
202503 23.824 319.799 24.878
202506 22.468 322.561 23.261
202509 22.408 324.800 23.039
202512 25.273 324.054 26.045
202603 25.974 330.213 26.268
202606 27.788 333.952 27.788

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PS Ratio of 3.14 mean?
Zebra Technologies (MIL:1ZBRA) has a Cyclically Adjusted PS Ratio of 3.14 as of Sep. 22, 2026. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Zebra Technologies and its competitors. This is 12% below median its historical median of 3.57. Over the past decade, Zebra Technologies' Cyclically Adjusted PS Ratio has ranged from 1.90 to 9.20. According to the industry distribution chart, Zebra Technologies ranks #1406 out of 1976 companies in the Hardware industry, placing it in the top 71.2%.
Is Zebra Technologies' Cyclically Adjusted PS Ratio too high?
Zebra Technologies' current Cyclically Adjusted PS Ratio of 3.14 is 12% below median its 10-year median of 3.57. Over the past 10 years, this metric has ranged from a low of 1.90 to a high of 9.20. The Hardware industry median Cyclically Adjusted PS Ratio is 1.37. Zebra Technologies' value of 3.14 is 129.2% above this industry median. Based on the distribution chart, Zebra Technologies ranks #1406 out of 1976 companies in the Hardware industry, which is below the industry midpoint. Overall, Zebra Technologies has a GF Score™ of 55/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Zebra Technologies' Cyclically Adjusted PS Ratio compare to ASTS and VSAT?
According to the Hardware industry distribution chart, Zebra Technologies ranks #1406 out of 1976 companies for Cyclically Adjusted PS Ratio. This places Zebra Technologies in the lower half of its industry. The industry median Cyclically Adjusted PS Ratio is 1.37. Zebra Technologies' value of 3.14 is 129.2% above this benchmark. Historically, Zebra Technologies' own Cyclically Adjusted PS Ratio has ranged from 1.90 to 9.20 over the past decade. While the company's 10-year median is 3.57 vs. the industry median of 1.37, Zebra Technologies has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PS Ratio for a Hardware company?
The median Cyclically Adjusted PS Ratio among Hardware companies is 1.37, based on 1,976 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Zebra Technologies's current Cyclically Adjusted PS Ratio of 3.14 is 129.2% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PS Ratio mean?
A high Cyclically Adjusted PS Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Zebra Technologies and its competitors. For the Hardware industry, the median Cyclically Adjusted PS Ratio is 1.37 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Zebra Technologies's current Cyclically Adjusted PS Ratio is 3.14, which is 12% below median its own 10-year median of 3.57. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Zebra Technologies stock overvalued right now?
Based on GuruFocus' analysis, Zebra Technologies (MIL:1ZBRA) is currently considered Fairly Valued. The stock's GF Value™ is €313.27, compared to a current price of €303.00 — trading 3.3% below its estimated fair value. The current Cyclically Adjusted PS Ratio is 3.14, which is 12% below median its 10-year median of 3.57 and 129.2% above the Hardware industry median of 1.37. Zebra Technologies' overall GF Score™ is 55/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PS Ratio calculated?
Cyclically Adjusted PS Ratio is calculated from a company's financial statements. For Zebra Technologies (MIL:1ZBRA), the current Cyclically Adjusted PS Ratio is 3.14 as of Sep. 22, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Zebra Technologies (MIL:1ZBRA) Overvalued in 2026?

Based on GuruFocus' analysis, Zebra Technologies stock appears to be undervalued. The current stock price of €303.00 is trading 3.3% below its estimated GF Value™ of €313.27. GuruFocus considers Zebra Technologies to be Fairly Valued.

Key valuation signals for MIL:1ZBRA:

  • Cyclically Adjusted PS Ratio: 3.14 (12% below median its 10-year median of 3.57)
  • GF Value™: €313.27 vs. price of €303.00 (3.3% below fair value)
  • GF Score™: 55/100 with 9 warning signs
  • Industry Position: 129.2% above the Hardware median (#1406 of 1976)

No single metric tells the full story. See the MIL:1ZBRA stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Zebra Technologies Business Description

Address 3 Overlook Point, Lincolnshire, IL, USA, 60069
Zebra Technologies Corp. is a provider of automatic identification and data capture (AIDC) hardware, software, and services. Its product portfolio includes barcode and RFID printers, scanners, mobile computing devices, machine vision systems, and workflow automation software, sold under brands such as Zebra, Motorola (acquired), and Fetch Robotics. The company serves customers in retail and e-commerce, transportation and logistics, manufacturing, healthcare, and public safety, offering solutions that track assets, inventory, and people across supply chains. Zebra generates revenue through hardware sales, software licenses and subscriptions, and a broad range of services including maintenance, repair, managed services, and software support. It operates globally, with significant revenue from North America, Europe, and Asia-Pacific, and sells directly and through a network of channel partners, distributors, and resellers.
55GF Score

Get the complete analysis for MIL:1ZBRA

Cyclically Adjusted PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€303.00
Price
€313.27
GF Value