Herc Holdings (STU:H9B1) Cyclically Adjusted PS Ratio: 1.66 (As of Aug. 17, 2026) — 11% Above Median

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STU:H9B1 Herc Holdings Inc STU:H9B1
87 GF Score
Price €149.50
GF Value €147.95
Valuation Fairly Valued
! 12 Warning Signs
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What is Herc Holdings Cyclically Adjusted PS Ratio?

Herc Holdings STU:H9B1 +2.68% 87 Cyclically Adjusted PS Ratio is 1.66 as of Aug. 17, 2026, which is 11% above its 10-year median of 1.49. GuruFocus rates STU:H9B1 with a GF Score™ of 87/100 and a GF Value™ of €147.95 (Fairly Valued). The stock has 12 warning signs investors should review. Among 720 Business Services companies, Herc Holdings ranks worse than 67.64% on this metric.

As of today (2026-08-17), Herc Holdings's current share price is €149.50. Herc Holdings's Cyclically Adjusted Revenue per Share for the quarter that ended in Jun. 2026 was €90.26. Herc Holdings's Cyclically Adjusted PS Ratio for today is 1.66.

The historical rank and industry rank for Herc Holdings's Cyclically Adjusted PS Ratio or its related term are showing as below:

STU:H9B1' s Cyclically Adjusted PS Ratio Range Over the Past 10 Years
Min: 0.91   Med: 1.49   Max: 2.64
Current: 1.68

During the past years, Herc Holdings's highest Cyclically Adjusted PS Ratio was 2.64. The lowest was 0.91. And the median was 1.49.

STU:H9B1's Cyclically Adjusted PS Ratio is ranked worse than
67.64% of 720 companies
in the Business Services industry
Industry Median: 0.875 vs STU:H9B1: 1.68

The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.

Herc Holdings's adjusted revenue per share data for the three months ended in Jun. 2026 was €31.196. Add all the adjusted revenue per share for the past 10 years together and divide 10 will get our Cyclically Adjusted Revenue per Share, which is €90.26 for the trailing ten years ended in Jun. 2026.

Shiller PE for Stocks: The True Measure of Stock Valuation


Herc Holdings  (STU:H9B1) Cyclically Adjusted PS Ratio Explanation

Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.

If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.


Herc Holdings Cyclically Adjusted PS Ratio Related Terms


Herc Holdings Cyclically Adjusted PS Ratio Historical Data

* Premium members only.

The historical data trend for Herc Holdings's Cyclically Adjusted PS Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Herc Holdings Cyclically Adjusted PS Ratio Chart

Herc Holdings Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
Cyclically Adjusted PS Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 0.00 2.13 1.53

Herc Holdings Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
Cyclically Adjusted PS Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 1.42 1.22 1.53 0.99 1.39

STU:H9B1 vs CAR, EQPT, WSC: Cyclically Adjusted PS Ratio Comparison

For the Rental & Leasing Services subindustry, Herc Holdings's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Herc Holdings Cyclically Adjusted PS Ratio vs Business Services Industry

For the Business Services industry and Industrials sector, Herc Holdings's Cyclically Adjusted PS Ratio distribution charts can be found below:

* The bar in red indicates where Herc Holdings's Cyclically Adjusted PS Ratio falls into.


STU:H9B1
87GF Score
Herc Holdings Inc STU:H9B1
Cyclically Adjusted PS Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Herc Holdings Cyclically Adjusted PS Ratio Calculation

Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.

The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.

Herc Holdings's Cyclically Adjusted PS Ratio for today is calculated as

Cyclically Adjusted PS Ratio=Share Price/ Cyclically Adjusted Revenue per Share
=149.50/90.26
=1.66

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Herc Holdings's Cyclically Adjusted Revenue per Share for the quarter that ended in Jun. 2026 is calculated as:

For example, Herc Holdings's adjusted Revenue per Share data for the three months ended in Jun. 2026 was:

Adj_RevenuePerShare=Revenue per Share/CPI of Jun. 2026 (Change)*Current CPI (Jun. 2026)
=31.196/333.9520*333.9520
=31.196

Current CPI (Jun. 2026) = 333.9520.

Herc Holdings Quarterly Data

Revenue per Share CPI Adj_RevenuePerShare
201609 12.707 241.428 17.577
201612 13.573 241.432 18.774
201703 12.865 243.801 17.622
201706 13.076 244.955 17.827
201709 13.424 246.819 18.163
201712 14.084 246.524 19.079
201803 12.316 249.554 16.481
201806 14.633 251.989 19.393
201809 15.307 252.439 20.250
201812 16.537 251.233 21.982
201903 14.720 254.202 19.338
201906 14.449 256.143 18.838
201909 15.854 256.759 20.620
201912 16.704 256.974 21.708
202003 13.660 258.115 17.673
202006 11.191 257.797 14.497
202009 13.144 260.280 16.864
202012 14.403 260.474 18.466
202103 12.622 264.877 15.914
202106 13.403 271.696 16.474
202109 15.339 274.310 18.674
202112 16.824 278.802 20.152
202203 16.965 287.504 19.706
202206 19.982 296.311 22.520
202209 24.916 296.808 28.034
202212 24.847 296.797 27.958
202303 23.509 301.836 26.010
202306 25.883 305.109 28.330
202309 29.852 307.789 32.390
202312 26.770 306.746 29.144
202403 26.045 312.332 27.848
202406 27.642 314.175 29.382
202409 30.508 315.301 32.313
202412 25.366 315.605 26.841
202503 27.945 319.799 29.182
202506 27.542 322.561 28.515
202509 33.389 324.800 34.330
202512 30.547 324.054 31.480
202603 29.587 330.213 29.922
202606 31.196 333.952 31.196

Add all the adjusted revenue per share together and divide 10 will get our Cyclically Adjusted Revenue per Share.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

What does a Cyclically Adjusted PS Ratio of 1.66 mean?
Herc Holdings (STU:H9B1) has a Cyclically Adjusted PS Ratio of 1.66 as of Aug. 17, 2026. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Herc Holdings and its competitors. This is 11% above median its historical median of 1.49. Over the past decade, Herc Holdings' Cyclically Adjusted PS Ratio has ranged from 0.91 to 2.64. According to the industry distribution chart, Herc Holdings ranks #487 out of 720 companies in the Business Services industry, placing it in the top 67.6%.
Is Herc Holdings' Cyclically Adjusted PS Ratio too high?
Herc Holdings' current Cyclically Adjusted PS Ratio of 1.66 is 11% above median its 10-year median of 1.49. Over the past 10 years, this metric has ranged from a low of 0.91 to a high of 2.64. The Business Services industry median Cyclically Adjusted PS Ratio is 0.88. Herc Holdings' value of 1.66 is 89.7% above this industry median. Based on the distribution chart, Herc Holdings ranks #487 out of 720 companies in the Business Services industry, which is below the industry midpoint. Overall, Herc Holdings has a GF Score™ of 87/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Herc Holdings' Cyclically Adjusted PS Ratio compare to CAR and EQPT?
According to the Business Services industry distribution chart, Herc Holdings ranks #487 out of 720 companies for Cyclically Adjusted PS Ratio. This places Herc Holdings in the lower half of its industry. The industry median Cyclically Adjusted PS Ratio is 0.88. Herc Holdings' value of 1.66 is 89.7% above this benchmark. Historically, Herc Holdings' own Cyclically Adjusted PS Ratio has ranged from 0.91 to 2.64 over the past decade. While the company's 10-year median is 1.49 vs. the industry median of 0.88, Herc Holdings has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PS Ratio for a Business Services company?
The median Cyclically Adjusted PS Ratio among Business Services companies is 0.88, based on 720 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Herc Holdings's current Cyclically Adjusted PS Ratio of 1.66 is 89.7% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PS Ratio mean?
A high Cyclically Adjusted PS Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Herc Holdings and its competitors. For the Business Services industry, the median Cyclically Adjusted PS Ratio is 0.88 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Herc Holdings's current Cyclically Adjusted PS Ratio is 1.66, which is 11% above median its own 10-year median of 1.49. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Herc Holdings stock overvalued right now?
Based on GuruFocus' analysis, Herc Holdings (STU:H9B1) is currently considered Fairly Valued. The stock's GF Value™ is €147.95, compared to a current price of €149.50 — trading 1% above its estimated fair value. The current Cyclically Adjusted PS Ratio is 1.66, which is 11% above median its 10-year median of 1.49 and 89.7% above the Business Services industry median of 0.88. Herc Holdings' overall GF Score™ is 87/100 with 12 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PS Ratio calculated?
Cyclically Adjusted PS Ratio is calculated from a company's financial statements. For Herc Holdings (STU:H9B1), the current Cyclically Adjusted PS Ratio is 1.66 as of Aug. 17, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Herc Holdings (STU:H9B1) Overvalued in 2026?

Based on GuruFocus' analysis, Herc Holdings stock appears to be overvalued. The current stock price of €149.50 is trading 1% above its estimated GF Value™ of €147.95. GuruFocus considers Herc Holdings to be Fairly Valued.

Key valuation signals for STU:H9B1:

  • Cyclically Adjusted PS Ratio: 1.66 (11% above median its 10-year median of 1.49)
  • GF Value™: €147.95 vs. price of €149.50 (1% above fair value)
  • GF Score™: 87/100 with 12 warning signs
  • Industry Position: 89.7% above the Business Services median (#487 of 720)

No single metric tells the full story. See the STU:H9B1 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Herc Holdings Business Description

Other Exchanges HRI:USA0J4L:UK
Address 27500 Riverview Center Boulevard, Bonita Springs, FL, USA, 34134
Herc Holdings is an equipment rental company that was spun out of Hertz Global in 2016. It is currently the third-largest player in North America, after United Rentals and Sunbelt Rentals, with an approximate 6% market share pro forma for its 2025 acquisition of H&E Equipment Services. It serves a similar mix of companies to its peers (industrial, commercial, and residential construction) from its 450 locations targeting the top 100 metropolitan markets in the US. Herc's rental fleet of approximately $7 billion is also similar in composition to its peer group in terms of equipment offered. The company is also pursuing diversification by bundling and increasing specialty solutions for its customer base. Herc's portfolio skews toward local customers versus national accounts (60%/40%).
87GF Score

Get the complete analysis for STU:H9B1

Cyclically Adjusted PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€149.50
Price
€147.95
GF Value