Herc Holdings (STU:H9B1) E10: €4.86 (As of Mar. 2026)

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STU:H9B1 Herc Holdings Inc STU:H9B1
86 GF Score
Price €129.80
GF Value €148.28
Valuation Modestly Undervalued
! 9 Warning Signs
View Full Analysis

What is Herc Holdings E10?

Herc Holdings STU:H9B1 +0.62% 86 E10 is €4.86 as of Mar. 2026. GuruFocus rates STU:H9B1 with a GF Score™ of 86/100 and a GF Value™ of €148.28 (Modestly Undervalued). The stock has 9 warning signs investors should review.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Herc Holdings's adjusted earnings per share data for the three months ended in Mar. 2026 was €-0.623. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is €4.86 for the trailing ten years ended in Mar. 2026.

During the past 12 months, Herc Holdings's average E10 Growth Rate was -6.10% per year. Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

As of today (2026-07-22), Herc Holdings's current stock price is €129.80. Herc Holdings's E10 for the quarter that ended in Mar. 2026 was €4.86. Herc Holdings's Shiller PE Ratio of today is 26.71.

During the past 13 years, the highest Shiller PE Ratio of Herc Holdings was 37.77. The lowest was 16.29. And the median was 23.99.


Herc Holdings  (STU:H9B1) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.

Herc Holdings's Shiller P/E Ratio of today is calculated as

Shiller PE Ratio=Share Price/E10
=129.80/4.86
=26.71

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

During the past 13 years, the highest Shiller P/E Ratio of Herc Holdings was 37.77. The lowest was 16.29. And the median was 23.99.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


Herc Holdings E10 Related Terms


Herc Holdings E10 Historical Data

* Premium members only.

The historical data trend for Herc Holdings's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Herc Holdings E10 Chart

Herc Holdings Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.00 0.00 0.00 5.69 4.90

Herc Holdings Quarterly Data
Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 5.54 4.92 4.86 4.90 4.86

STU:H9B1 vs EQPT, WSC, CAR: E10 Comparison

For the Rental & Leasing Services subindustry, Herc Holdings's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Herc Holdings Shiller PE Ratio vs Business Services Industry

For the Business Services industry and Industrials sector, Herc Holdings's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where Herc Holdings's Shiller PE Ratio falls into.


STU:H9B1
86GF Score
Herc Holdings Inc STU:H9B1
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Herc Holdings E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Herc Holdings's adjusted earnings per share data for the three months ended in Mar. 2026 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Mar. 2026 (Change)*Current CPI (Mar. 2026)
=-0.623/330.2130*330.2130
=-0.623

Current CPI (Mar. 2026) = 330.2130.

Herc Holdings Quarterly Data

per share eps CPI Adj_EPS
201606 -0.249 241.018 -0.341
201609 0.098 241.428 0.134
201612 -0.465 241.432 -0.636
201703 -1.300 243.801 -1.761
201706 -0.872 244.955 -1.176
201709 0.378 246.819 0.506
201712 6.287 246.524 8.421
201803 -0.292 249.554 -0.386
201806 -0.009 251.989 -0.012
201809 1.371 252.439 1.793
201812 1.020 251.233 1.341
201903 -0.204 254.202 -0.265
201906 0.292 256.143 0.376
201909 0.291 256.759 0.374
201912 1.080 256.974 1.388
202003 -0.118 258.115 -0.151
202006 0.062 257.797 0.079
202009 1.146 260.280 1.454
202012 0.978 260.474 1.240
202103 0.916 264.877 1.142
202106 1.287 271.696 1.564
202109 2.015 274.310 2.426
202112 2.089 278.802 2.474
202203 1.743 287.504 2.002
202206 2.251 296.311 2.509
202209 3.394 296.808 3.776
202212 3.087 296.797 3.435
202303 2.130 301.836 2.330
202306 2.455 305.109 2.657
202309 3.711 307.789 3.981
202312 2.934 306.746 3.158
202403 2.107 312.332 2.228
202406 2.285 314.175 2.402
202409 3.856 315.301 4.038
202412 -1.547 315.605 -1.619
202503 -0.583 319.799 -0.602
202506 -1.014 322.561 -1.038
202509 0.767 324.800 0.780
202512 0.615 324.054 0.627
202603 -0.623 330.213 -0.623

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of €4.86 mean?
Herc Holdings (STU:H9B1) has a E10 of €4.86 as of Mar. 2026. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Herc Holdings and its competitors.
Is Herc Holdings' E10 too high?
Herc Holdings' current E10 is €4.86. Overall, Herc Holdings has a GF Score™ of 86/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Herc Holdings' E10 compare to EQPT and WSC?
Herc Holdings' E10 of €4.86 can be compared against companies in the Business Services industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for a Business Services company?
A good E10 depends on the Business Services industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Herc Holdings and its competitors. Herc Holdings's current E10 is €4.86. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Herc Holdings stock overvalued right now?
Based on GuruFocus' analysis, Herc Holdings (STU:H9B1) is currently considered Modestly Undervalued. The stock's GF Value™ is €148.28, compared to a current price of €129.80 — trading 12.5% below its estimated fair value. The current E10 is €4.86. Herc Holdings' overall GF Score™ is 86/100 with 9 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For Herc Holdings (STU:H9B1), the current E10 is €4.86 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Is Herc Holdings (STU:H9B1) Overvalued in 2026?

Based on GuruFocus' analysis, Herc Holdings stock appears to be undervalued. The current stock price of €129.80 is trading 12.5% below its estimated GF Value™ of €148.28. GuruFocus considers Herc Holdings to be Modestly Undervalued.

Key valuation signals for STU:H9B1:

  • E10: €4.86
  • GF Value™: €148.28 vs. price of €129.80 (12.5% below fair value)
  • GF Score™: 86/100 with 9 warning signs

No single metric tells the full story. See the STU:H9B1 stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Herc Holdings Business Description

Other Exchanges HRI:USA0J4L:UK
Address 27500 Riverview Center Boulevard, Bonita Springs, FL, USA, 34134
Herc Holdings is an equipment rental company that was spun out of Hertz Global in 2016. It is currently the third-largest player in North America, after United Rentals and Sunbelt Rentals, with an approximate 6% market share pro forma for its 2025 acquisition of H&E Equipment Services. It serves a similar mix of companies to its peers (industrial, commercial, and residential construction) from its 450 locations targeting the top 100 metropolitan markets in the US. Herc's rental fleet of approximately $7 billion is also similar in composition to its peer group in terms of equipment offered. The company is also pursuing diversification by bundling and increasing specialty solutions for its customer base. Herc's portfolio skews toward local customers versus national accounts (60%/40%).
86GF Score

Get the complete analysis for STU:H9B1

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

€129.80
Price
€148.28
GF Value