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Kras, prehrambena industrija DDZAG:KRAS 83 Cyclically Adjusted PS Ratio is 0.91 as of Aug. 21, 2026, which is 4% below its 10-year median of 0.95. GuruFocus rates ZAG:KRAS with a GF Score™ of 83/100 and a GF Value™ of €126.89 (Fairly Valued). The stock has 4 warning signs investors should review. Among 1,446 Consumer Packaged Goods companies, Kras, prehrambena industrija DD ranks worse than 55.53% on this metric.
The historical rank and industry rank for Kras, prehrambena industrija DD's Cyclically Adjusted PS Ratio or its related term are showing as below:
ZAG:KRAS'
s Cyclically Adjusted PS Ratio Range Over the Past 10 Years
Min: 0.59 Med: 0.95 Max: 7.04
Current: 0.94
During the past years, Kras, prehrambena industrija DD's highest Cyclically Adjusted PS Ratio was 7.04. The lowest was 0.59. And the median was 0.95.
ZAG:KRAS's Cyclically Adjusted PS Ratio is ranked worse than 55.53% of 1446
companies
in the Consumer Packaged Goods industry
Industry Median: 0.76
vs ZAG:KRAS: 0.94
The Shiller PE Ratio was first used by professor Robert Shiller. He uses E10 for his Shiller PE Ratio calculation. E10 is the average of the inflation adjusted earnings per share of a company over the past 10 years. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio. The Cyclically Adjusted Revenue per Share is the average of the inflation adjusted revenue per share of a company over the past 10 years.
Kras, prehrambena industrija DD's adjusted revenue per share data for the three months ended in Jun. 2026 was €33.730. Add all the adjusted revenue per share for the past 10 years together and divide 10 will get our Cyclically Adjusted Revenue per Share, which is €132.29 for the trailing ten years ended in Jun. 2026.
Shiller PE for Stocks: The True Measure of Stock Valuation
Kras, prehrambena industrija DD (ZAG:KRAS) Cyclically Adjusted PS Ratio Explanation
Compared with the regular PS Ratio, which works poorly for cyclical businesses, the Cyclically Adjusted PS Ratio smoothed out the fluctuations of revenue during business cycles. Therefore it is more accurate in reflecting the valuation of the company.
If a company has consistent business performance, the Cyclically Adjusted PS Ratio should give similar results to regular PS Ratio.
Kras, prehrambena industrija DD Cyclically Adjusted PS Ratio Related Terms
Kras, prehrambena industrija DD Cyclically Adjusted PS Ratio Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Kras, prehrambena industrija DD Cyclically Adjusted PS Ratio Chart
ZAG:KRAS vs MDLZ, HSY, TR: Cyclically Adjusted PS Ratio Comparison
For the Confectioners subindustry, Kras, prehrambena industrija DD's Cyclically Adjusted PS Ratio, along with its competitors' market caps and Cyclically Adjusted PS Ratio data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Kras, prehrambena industrija DD Cyclically Adjusted PS Ratio vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Kras, prehrambena industrija DD's Cyclically Adjusted PS Ratio distribution charts can be found below:
* The bar in red indicates where Kras, prehrambena industrija DD's Cyclically Adjusted PS Ratio falls into.
Kras, prehrambena industrija DD Cyclically Adjusted PS Ratio Calculation
Like the Shiller PE Ratio, the Cyclically Adjusted PS Ratio takes the Revenue per Share from the past 10 years, adjusts it for inflation, and then calculates the average. This average is then used for the P/S calculation. Because it considers this 10-year average, it's often referred to as the CAPS Ratio.
The Shiller PE Ratio was first used by professor Robert Shiller to measure the valuation of the overall market. The similar calculation is applied by GuruFocus to calculate the Cyclically Adjusted PS Ratio.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.
What does a Cyclically Adjusted PS Ratio of 0.91 mean?
Kras, prehrambena industrija DD (ZAG:KRAS) has a Cyclically Adjusted PS Ratio of 0.91 as of Aug. 21, 2026. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Kras, prehrambena industrija DD and its competitors. This is near median its historical median of 0.95. Over the past decade, Kras, prehrambena industrija DD's Cyclically Adjusted PS Ratio has ranged from 0.59 to 7.04. According to the industry distribution chart, Kras, prehrambena industrija DD ranks #803 out of 1446 companies in the Consumer Packaged Goods industry, placing it in the top 55.5%.
Is Kras, prehrambena industrija DD's Cyclically Adjusted PS Ratio too high?
Kras, prehrambena industrija DD's current Cyclically Adjusted PS Ratio of 0.91 is near median its 10-year median of 0.95. Over the past 10 years, this metric has ranged from a low of 0.59 to a high of 7.04. The Consumer Packaged Goods industry median Cyclically Adjusted PS Ratio is 0.76. Kras, prehrambena industrija DD's value of 0.91 is 19.7% above this industry median. Based on the distribution chart, Kras, prehrambena industrija DD ranks #803 out of 1446 companies in the Consumer Packaged Goods industry, which is below the industry midpoint. Overall, Kras, prehrambena industrija DD has a GF Score™ of 83/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Kras, prehrambena industrija DD's Cyclically Adjusted PS Ratio compare to MDLZ and HSY?
According to the Consumer Packaged Goods industry distribution chart, Kras, prehrambena industrija DD ranks #803 out of 1446 companies for Cyclically Adjusted PS Ratio. This places Kras, prehrambena industrija DD in the lower half of its industry. The industry median Cyclically Adjusted PS Ratio is 0.76. Kras, prehrambena industrija DD's value of 0.91 is 19.7% above this benchmark. Historically, Kras, prehrambena industrija DD's own Cyclically Adjusted PS Ratio has ranged from 0.59 to 7.04 over the past decade. While the company's 10-year median is 0.95 vs. the industry median of 0.76, Kras, prehrambena industrija DD has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Cyclically Adjusted PS Ratio for a Consumer Packaged Goods company?
The median Cyclically Adjusted PS Ratio among Consumer Packaged Goods companies is 0.76, based on 1,446 companies in the industry. Companies in the top quartile (top 25%) have a Cyclically Adjusted PS Ratio significantly above this median, while those in the bottom quartile fall well below. However, Cyclically Adjusted PS Ratio should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Kras, prehrambena industrija DD's current Cyclically Adjusted PS Ratio of 0.91 is 19.7% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Cyclically Adjusted PS Ratio mean?
A high Cyclically Adjusted PS Ratio can signal that a stock is expensive relative to its fundamentals. Cyclically Adjusted PS Ratio is the ratio of share price to a company's inflation-adjusted revenue per share over a 10-year period. View historical data on Kras, prehrambena industrija DD and its competitors. For the Consumer Packaged Goods industry, the median Cyclically Adjusted PS Ratio is 0.76 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Kras, prehrambena industrija DD's current Cyclically Adjusted PS Ratio is 0.91, which is near median its own 10-year median of 0.95. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Kras, prehrambena industrija DD stock overvalued right now?
Based on GuruFocus' analysis, Kras, prehrambena industrija DD (ZAG:KRAS) is currently considered Fairly Valued. The stock's GF Value™ is €126.89, compared to a current price of €121.00 — trading 4.6% below its estimated fair value. The current Cyclically Adjusted PS Ratio is 0.91, which is near median its 10-year median of 0.95 and 19.7% above the Consumer Packaged Goods industry median of 0.76. Kras, prehrambena industrija DD's overall GF Score™ is 83/100 with 4 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Cyclically Adjusted PS Ratio calculated?
Cyclically Adjusted PS Ratio is calculated from a company's financial statements. For Kras, prehrambena industrija DD (ZAG:KRAS), the current Cyclically Adjusted PS Ratio is 0.91 as of Aug. 21, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Kras, prehrambena industrija DD (ZAG:KRAS) Overvalued in 2026?
Based on GuruFocus' analysis, Kras, prehrambena industrija DD stock appears to be undervalued.
The current stock price of €121.00 is trading 4.6% below its estimated GF Value™ of €126.89.
GuruFocus considers Kras, prehrambena industrija DD to be Fairly Valued.
Key valuation signals for ZAG:KRAS:
Cyclically Adjusted PS Ratio: 0.91 (near median its 10-year median of 0.95)
GF Value™: €126.89 vs. price of €121.00 (4.6% below fair value)
Industry Position: 19.7% above the Consumer Packaged Goods median (#803 of 1446)
No single metric tells the full story. See the ZAG:KRAS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Kras, prehrambena industrija DD operates in confectioner industry in Croatia. The company is engaged in the production of products like biscuits, wafers, candy, and chocolates.
83GF Score
Get the complete analysis for ZAG:KRAS
Cyclically Adjusted PS Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.
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