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Kras, prehrambena industrija DDZAG:KRAS 84 Gross Margin % is 35.05% as of Mar. 2026, which is 9% below its 10-year median of 38.69. GuruFocus rates ZAG:KRAS with a GF Score™ of 84/100 and a GF Value™ of €125.77 (Fairly Valued). The stock has 6 warning signs investors should review. Among 1,908 Consumer Packaged Goods companies, Kras, prehrambena industrija DD ranks better than 62.42% on this metric.
ZAG:KRAS's Gross Margin % is ranked better than 62.42% of 1908
companies
in the Consumer Packaged Goods industry
Industry Median: 26.355
vs ZAG:KRAS: 31.84
Kras, prehrambena industrija DD had a gross margin of 35.05% for the quarter that ended in Mar. 2026 => Competition eroding margins
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Kras, prehrambena industrija DD had a gross margin of 35.05% for the quarter that ended in Mar. 2026 => Competition eroding margins
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Kras, prehrambena industrija DD Gross Margin % Related Terms
Kras, prehrambena industrija DD Gross Margin % Historical Data
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
ZAG:KRAS vs MDLZ, HSY, TR: Gross Margin % Comparison
For the Confectioners subindustry, Kras, prehrambena industrija DD's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Kras, prehrambena industrija DD Gross Margin % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Kras, prehrambena industrija DD's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Kras, prehrambena industrija DD's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Kras, prehrambena industrija DD (ZAG:KRAS) has a Gross Margin % of 35.05% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on Kras, prehrambena industrija DD and its competitors. This is near median its historical median of 38.69. Over the past decade, Kras, prehrambena industrija DD's Gross Margin % has ranged from 30.08 to 43.96. According to the industry distribution chart, Kras, prehrambena industrija DD ranks #717 out of 1908 companies in the Consumer Packaged Goods industry, placing it in the top 37.6%.
Is Kras, prehrambena industrija DD's Gross Margin % too high?
Kras, prehrambena industrija DD's current Gross Margin % of 35.05% is near median its 10-year median of 38.69. Over the past 10 years, this metric has ranged from a low of 30.08 to a high of 43.96. The Consumer Packaged Goods industry median Gross Margin % is 26.36. Kras, prehrambena industrija DD's value of 35.05% is 33% above this industry median. Based on the distribution chart, Kras, prehrambena industrija DD ranks #717 out of 1908 companies in the Consumer Packaged Goods industry, which is above the industry midpoint. Overall, Kras, prehrambena industrija DD has a GF Score™ of 84/100 and is considered Fairly Valued, reflecting its overall financial health beyond just this single metric.
How does Kras, prehrambena industrija DD's Gross Margin % compare to MDLZ and HSY?
According to the Consumer Packaged Goods industry distribution chart, Kras, prehrambena industrija DD ranks #717 out of 1908 companies for Gross Margin %. This puts Kras, prehrambena industrija DD in the upper half of its industry. The industry median Gross Margin % is 26.36. Kras, prehrambena industrija DD's value of 35.05% is 33% above this benchmark. Historically, Kras, prehrambena industrija DD's own Gross Margin % has ranged from 30.08 to 43.96 over the past decade. While the company's 10-year median is 38.69 vs. the industry median of 26.36, Kras, prehrambena industrija DD has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Consumer Packaged Goods company?
The median Gross Margin % among Consumer Packaged Goods companies is 26.36, based on 1,908 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Kras, prehrambena industrija DD's current Gross Margin % of 35.05% is 33% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on Kras, prehrambena industrija DD and its competitors. For the Consumer Packaged Goods industry, the median Gross Margin % is 26.36 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Kras, prehrambena industrija DD's current Gross Margin % is 35.05%, which is near median its own 10-year median of 38.69. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Kras, prehrambena industrija DD stock overvalued right now?
Based on GuruFocus' analysis, Kras, prehrambena industrija DD (ZAG:KRAS) is currently considered Fairly Valued. The stock's GF Value™ is €125.77, compared to a current price of €128.00 — trading 1.8% above its estimated fair value. The current Gross Margin % is 35.05%, which is near median its 10-year median of 38.69 and 33% above the Consumer Packaged Goods industry median of 26.36. Kras, prehrambena industrija DD's overall GF Score™ is 84/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For Kras, prehrambena industrija DD (ZAG:KRAS), the current Gross Margin % is 35.05% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Kras, prehrambena industrija DD (ZAG:KRAS) Overvalued in 2026?
Based on GuruFocus' analysis, Kras, prehrambena industrija DD stock appears to be overvalued.
The current stock price of €128.00 is trading 1.8% above its estimated GF Value™ of €125.77.
GuruFocus considers Kras, prehrambena industrija DD to be Fairly Valued.
Key valuation signals for ZAG:KRAS:
Gross Margin %: 35.05% (near median its 10-year median of 38.69)
GF Value™: €125.77 vs. price of €128.00 (1.8% above fair value)
Industry Position: 33% above the Consumer Packaged Goods median (#717 of 1908)
No single metric tells the full story. See the ZAG:KRAS stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Kras, prehrambena industrija DD Business Description
Kras, prehrambena industrija DD operates in confectioner industry in Croatia. The company is engaged in the production of products like biscuits, wafers, candy, and chocolates.
84GF Score
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