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Direct Digital HoldingsDRCTW 43 Days Payable is 162.58 as of Jun. 2026, which is 40% above its 10-year median of 116.36. GuruFocus rates DRCTW with a GF Score™ of 43/100. The stock has 7 warning signs investors should review. Among 912 Media - Diversified companies, Direct Digital Holdings ranks better than 66.01% on this metric.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Advertising Agencies subindustry, Direct Digital Holdings's Days Payable, along with its competitors' market caps and Days Payable data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Direct Digital Holdings Days Payable vs Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Direct Digital Holdings's Days Payable distribution charts can be found below:
* The bar in red indicates where Direct Digital Holdings's Days Payable falls into.
Days Payable indicates the number of days that the account payable relative to cost of goods sold the company has. An increase of Days Payable may suggest that the company delays paying its suppliers.
Direct Digital Holdings's Days Payable for the fiscal year that ended in Dec. 2025 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Direct Digital Holdings (DRCTW) has a Days Payable of 162.58 as of Jun. 2026. Days payable represents the average amount of days a company waits to pay its invoices from suppliers. View historical data on Direct Digital Holdings and its competitors. This is 40% above median its historical median of 116.36. Over the past decade, Direct Digital Holdings' Days Payable has ranged from 74.18 to 249.07. According to the industry distribution chart, Direct Digital Holdings ranks #310 out of 912 companies in the Media - Diversified industry, placing it in the top 34%.
Is Direct Digital Holdings' Days Payable too high?
Direct Digital Holdings' current Days Payable of 162.58 is 40% above median its 10-year median of 116.36. Over the past 10 years, this metric has ranged from a low of 74.18 to a high of 249.07. The Media - Diversified industry median Days Payable is 80.91. Direct Digital Holdings' value of 162.58 is 100.9% above this industry median. Based on the distribution chart, Direct Digital Holdings ranks #310 out of 912 companies in the Media - Diversified industry, which is above the industry midpoint. Overall, Direct Digital Holdings has a GF Score™ of 43/100, reflecting its overall financial health beyond just this single metric.
How does Direct Digital Holdings' Days Payable compare to HAO and DBMM?
According to the Media - Diversified industry distribution chart, Direct Digital Holdings ranks #310 out of 912 companies for Days Payable. This puts Direct Digital Holdings in the upper half of its industry. The industry median Days Payable is 80.91. Direct Digital Holdings' value of 162.58 is 100.9% above this benchmark. Historically, Direct Digital Holdings' own Days Payable has ranged from 74.18 to 249.07 over the past decade. While the company's 10-year median is 116.36 vs. the industry median of 80.91, Direct Digital Holdings has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Days Payable for a Media - Diversified company?
The median Days Payable among Media - Diversified companies is 80.91, based on 912 companies in the industry. Companies in the top quartile (top 25%) have a Days Payable significantly above this median, while those in the bottom quartile fall well below. However, Days Payable should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Direct Digital Holdings's current Days Payable of 162.58 is 100.9% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Days Payable mean?
A high Days Payable can signal that a stock is expensive relative to its fundamentals. Days payable represents the average amount of days a company waits to pay its invoices from suppliers. View historical data on Direct Digital Holdings and its competitors. For the Media - Diversified industry, the median Days Payable is 80.91 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Direct Digital Holdings's current Days Payable is 162.58, which is 40% above median its own 10-year median of 116.36. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Direct Digital Holdings stock overvalued right now?
Direct Digital Holdings (DRCTW) has a current Days Payable of 162.58. The current Days Payable is 162.58, which is 40% above median its 10-year median of 116.36 and 100.9% above the Media - Diversified industry median of 80.91. Direct Digital Holdings' overall GF Score™ is 43/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Days Payable calculated?
Days Payable is calculated from a company's financial statements. For Direct Digital Holdings (DRCTW), the current Days Payable is 162.58 as of Jun. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Direct Digital Holdings Inc is an end-to-end, full-service programmatic advertising platform focused on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy-side and sell-side of the digital advertising ecosystem. The company operates two reportable segments: sell-side advertising, which includes the results of Colossus Media, and buy-side advertising, which includes the results of Orange 142 and Huddled Masses. All of the company's revenues are attributed to the United States.
43GF Score
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