DRCTW (Direct Digital Holdings) GF Score: 43/100 (As of Sep. 09, 2026) — 72% Above Median

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DRCTW Direct Digital Holdings Inc DRCTW
43 GF Score
Price $0.45
! 7 Warning Signs
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What is Direct Digital Holdings GF Score?

Direct Digital Holdings DRCTW 43 GF Score is 43 as of Sep. 09, 2026, which is 72% above its 10-year median of 25.00. GuruFocus rates DRCTW with a GF Score™ of 43/100. The stock has 7 warning signs investors should review.

Direct Digital Holdings has the GF Score of 43, which implies that the company might have Worst future performance potential, or not enough data.

The GF Score is a stock performance ranking system developed by GuruFocus using five aspects of valuation, which has been found to be closely correlated to the long-term performances of stocks by backtesting from 2006 to 2021. The stocks with a higher GF Score generally generate higher returns than those with lower GF Scores. Therefore, when picking stocks, investors should invest in companies with high GF Scores. The GF Score ranges from 0 to 100, with 100 as the highest rank.

GF Score takes following five key aspects into consideration:

1. Financial Strength : 2/10
2. Profitability Rank : 2/10
3. Growth Rank : 2/10
4. GF Value Rank : 2/10
5. Momentum Rank : 5/10

Each one of these components is ranked and the ranks also have positive correlation with the long term performances of stocks. The GF score is calculated using the five key aspects of analysis. Through backtesting, we know that each of these key aspects has a different impact on the stock price performance. Thus, they are weighted differently when calculating the total score. The Profitability Rank and the Growth Rank are weighted fully, while other parameters have less weight.

Based on research and backtesting result, GuruFocus believes Direct Digital Holdings might have Worst future performance potential, or not enough data.

Please click GF Score to see more details on the GF Score's 5 Key Aspects of Analysis.

Direct Digital Holdings  (NAS:DRCTW) GF Score Explanation

Based on the historical long-term performances among five valuation aspects, the GF Score is found to be closely correlated to the long-term performances of stocks. It ranges from 0 to 100, with 100 as the highest. GuruFocus divided GF Score into following 5 categories:

GF Score Performance Potential and All-in-One Screener Examples (1)
91 - 100Highest outperformance potential
81 - 90Good outperformance potential
71 - 80Likely to have average performance
51 - 70Poor future performance potential
0 - 50Worst future performance potential, or not enough data

(1) These are some simple examples. You can access our GF Score filter under All-in-One Screener’s Fundamental tab.

Direct Digital Holdings GF Score Related Terms

DRCTW vs HAO, DBMM, ONAR: GF Score Comparison

For the Advertising Agencies subindustry, Direct Digital Holdings's GF Score, along with its competitors' market caps and GF Score data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Direct Digital Holdings GF Score vs Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Direct Digital Holdings's GF Score distribution charts can be found below:

* The bar in red indicates where Direct Digital Holdings's GF Score falls into.


DRCTW
43GF Score
Direct Digital Holdings Inc DRCTW
GF Score is just one metric. See GF Score™, valuation, warning signs, and more.
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Frequently Asked Questions Learn more about GF Score →
What does a GF Score of 43 mean?
Direct Digital Holdings (DRCTW) has a GF Score of 43 as of Sep. 09, 2026. GF Score is a stock performance ranking system developed by GuruFocus using five aspects of valuation. View historical data on Direct Digital Holdings and its competitors. This is 72% above median its historical median of 25.00. Over the past decade, Direct Digital Holdings' GF Score has ranged from 16.00 to 59.00.
Is Direct Digital Holdings' GF Score too high?
Direct Digital Holdings' current GF Score of 43 is 72% above median its 10-year median of 25.00. Over the past 10 years, this metric has ranged from a low of 16.00 to a high of 59.00. Overall, Direct Digital Holdings has a GF Score™ of 43/100, reflecting its overall financial health beyond just this single metric.
How does Direct Digital Holdings' GF Score compare to HAO and DBMM?
Direct Digital Holdings' GF Score of 43 can be compared against companies in the Media - Diversified industry. Historically, Direct Digital Holdings' own GF Score has ranged from 16.00 to 59.00 over the past decade. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good GF Score for a Media - Diversified company?
A good GF Score depends on the Media - Diversified industry context. However, GF Score should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high GF Score mean?
A high GF Score can signal that a stock is expensive relative to its fundamentals. GF Score is a stock performance ranking system developed by GuruFocus using five aspects of valuation. View historical data on Direct Digital Holdings and its competitors. Direct Digital Holdings's current GF Score is 43, which is 72% above median its own 10-year median of 25.00. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Direct Digital Holdings stock overvalued right now?
Direct Digital Holdings (DRCTW) has a current GF Score of 43. The current GF Score is 43, which is 72% above median its 10-year median of 25.00. Direct Digital Holdings' overall GF Score™ is 43/100 with 7 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is GF Score calculated?
GF Score is calculated from a company's financial statements. For Direct Digital Holdings (DRCTW), the current GF Score is 43 as of Sep. 09, 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Direct Digital Holdings Business Description

Other Exchanges DRCT:USA
Address 1177 West Loop South, Suite 1310, Houston, TX, USA, 77027
Direct Digital Holdings Inc is an end-to-end, full-service programmatic advertising platform focused on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy-side and sell-side of the digital advertising ecosystem. The company operates two reportable segments: sell-side advertising, which includes the results of Colossus Media, and buy-side advertising, which includes the results of Orange 142 and Huddled Masses. All of the company's revenues are attributed to the United States.
43GF Score

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GF Score is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

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