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ProCook GroupLSE:PROC 38 Days Sales Outstanding is 6.70 as of Mar. 2026, which is 1214% above its 10-year median of 0.51. GuruFocus rates LSE:PROC with a GF Score™ of 38/100 and a GF Value™ of £0.37 (Significantly Overvalued). The stock has 6 warning signs investors should review. Among 1,103 Retail - Cyclical companies, ProCook Group ranks better than 68.18% on this metric.
ProCook Group's average Accounts Receivable for the
six
months ended in Mar. 2026 was £1.89 Mil. ProCook Group's Revenue for the
six
months ended in Mar. 2026 was £51.35 Mil.
Hence, ProCook Group's Days Sales Outstanding for the
six
months ended in Mar. 2026 was 6.70.
The historical rank and industry rank for ProCook Group's Days Sales Outstanding or its related term are showing as below:
LSE:PROC'
s Days Sales Outstanding Range Over the Past 10 Years
Min: 0.23 Med: 0.51 Max: 8.74
Current: 8.74
During the past 5 years, ProCook Group's highest Days Sales Outstanding was 8.74. The lowest was 0.23. And the median was 0.51.
LSE:PROC's Days Sales Outstanding is ranked better than 68.18% of 1103
companies
in the Retail - Cyclical industry
Industry Median: 18.21
vs LSE:PROC: 8.74
ProCook Group's Days Sales Outstanding
declined
from Mar. 2025 (9.78) to Mar. 2026 (6.70).
ProCook Group (LSE:PROC) Days Sales Outstanding Explanation
For retailers, when we compare Days Sales Outstanding, it is important to compare the same period in the previous years.
ProCook Group Days Sales Outstanding Related Terms
ProCook Group Days Sales Outstanding Historical Data
* Premium members only.
The historical data trend for ProCook Group's Days Sales Outstanding can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
LSE:PROC vs CASY, WSM, ULTA: Days Sales Outstanding Comparison
For the Specialty Retail subindustry, ProCook Group's Days Sales Outstanding, along with its competitors' market caps and Days Sales Outstanding data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
ProCook Group Days Sales Outstanding vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, ProCook Group's Days Sales Outstanding distribution charts can be found below:
* The bar in red indicates where ProCook Group's Days Sales Outstanding falls into.
Days Sales Outstanding measures the average number of days that a company takes to collect revenue after a sale has been made. It is a financial ratio that illustrates how well a company's Accounts Receivable are being managed.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
ProCook Group (LSE:PROC) has a Days Sales Outstanding of 6.70 as of Mar. 2026. Days sales outstanding represents the average amount of days a company takes to collect receivables. View historical data on ProCook Group and its competitors. This is 1214% above median its historical median of 0.51. Over the past decade, ProCook Group's Days Sales Outstanding has ranged from 0.23 to 8.74. According to the industry distribution chart, ProCook Group ranks #351 out of 1103 companies in the Retail - Cyclical industry, placing it in the top 31.8%.
Is ProCook Group's Days Sales Outstanding too high?
ProCook Group's current Days Sales Outstanding of 6.70 is 1214% above median its 10-year median of 0.51. Over the past 10 years, this metric has ranged from a low of 0.23 to a high of 8.74. The Retail - Cyclical industry median Days Sales Outstanding is 18.21. ProCook Group's value of 6.70 is 63.2% below this industry median. Based on the distribution chart, ProCook Group ranks #351 out of 1103 companies in the Retail - Cyclical industry, which is above the industry midpoint. Overall, ProCook Group has a GF Score™ of 38/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does ProCook Group's Days Sales Outstanding compare to CASY and WSM?
According to the Retail - Cyclical industry distribution chart, ProCook Group ranks #351 out of 1103 companies for Days Sales Outstanding. This puts ProCook Group in the upper half of its industry. The industry median Days Sales Outstanding is 18.21. ProCook Group's value of 6.70 is 63.2% below this benchmark. Historically, ProCook Group's own Days Sales Outstanding has ranged from 0.23 to 8.74 over the past decade. While the company's 10-year median is 0.51 vs. the industry median of 18.21, ProCook Group has consistently been below the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Days Sales Outstanding for a Retail - Cyclical company?
The median Days Sales Outstanding among Retail - Cyclical companies is 18.21, based on 1,103 companies in the industry. Companies in the top quartile (top 25%) have a Days Sales Outstanding significantly above this median, while those in the bottom quartile fall well below. However, Days Sales Outstanding should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. ProCook Group's current Days Sales Outstanding of 6.70 is 63.2% below the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Days Sales Outstanding mean?
A high Days Sales Outstanding can signal that a stock is expensive relative to its fundamentals. Days sales outstanding represents the average amount of days a company takes to collect receivables. View historical data on ProCook Group and its competitors. For the Retail - Cyclical industry, the median Days Sales Outstanding is 18.21 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. ProCook Group's current Days Sales Outstanding is 6.70, which is 1214% above median its own 10-year median of 0.51. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is ProCook Group stock overvalued right now?
Based on GuruFocus' analysis, ProCook Group (LSE:PROC) is currently considered Significantly Overvalued. The stock's GF Value™ is £0.37, compared to a current price of £0.50 — trading 35.1% above its estimated fair value. The current Days Sales Outstanding is 6.70, which is 1214% above median its 10-year median of 0.51 and 63.2% below the Retail - Cyclical industry median of 18.21. ProCook Group's overall GF Score™ is 38/100 with 6 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Days Sales Outstanding calculated?
Days Sales Outstanding is calculated from a company's financial statements. For ProCook Group (LSE:PROC), the current Days Sales Outstanding is 6.70 as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is ProCook Group (LSE:PROC) Overvalued in 2026?
Based on GuruFocus' analysis, ProCook Group stock appears to be overvalued.
The current stock price of £0.50 is trading 35.1% above its estimated GF Value™ of £0.37.
GuruFocus considers ProCook Group to be Significantly Overvalued.
Key valuation signals for LSE:PROC:
Days Sales Outstanding: 6.70 (1214% above median its 10-year median of 0.51)
GF Value™: £0.37 vs. price of £0.50 (35.1% above fair value)
Industry Position: 63.2% below the Retail - Cyclical median (#351 of 1103)
No single metric tells the full story. See the LSE:PROC stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
ProCook Group PLC is the UK's direct-to-consumer specialist Kitchenware brand. The company is engaged in the designing, sourcing, and retailing of high-quality ranges of cookware, kitchen accessories, and tableware. Its kitchenware ranges offer a choice of cookware, kitchen accessories, and tableware items, all priced to appeal to a broad spectrum of customers across mid to premium price points. The Group has two operating segments, E-commerce and Retail, and the majority of its revenue generates from the retail business.
38GF Score
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