ProCook GroupLSE:PROC +2.50%57 Gross Margin % is 68.25% as of Mar. 2026, which is 4% above its 10-year median of 65.40. GuruFocus rates LSE:PROC with a GF Score™ of 57/100 and a GF Value™ of £0.38 (Modestly Overvalued). The stock has 5 warning signs investors should review. Among 1,117 Retail - Cyclical companies, ProCook Group ranks better than 92.57% on this metric.
The historical rank and industry rank for ProCook Group's Gross Margin % or its related term are showing as below:
LSE:PROC'
s Gross Margin % Range Over the Past 10 Years
Min: 61.51 Med: 65.4 Max: 67.49
Current: 67.49
During the past 9 years, the highestGross Margin % of ProCook Group was 67.49%. The lowest was 61.51%. And the median was 65.40%.
LSE:PROC's Gross Margin % is ranked better than 92.57% of 1117
companies
in the Retail - Cyclical industry
Industry Median: 36.23
vs LSE:PROC: 67.49
ProCook Group had a gross margin of 68.25% for the quarter that ended in Mar. 2026 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for ProCook Group was 0.30% per year.
ProCook Group (LSE:PROC) Gross Margin % Explanation
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
ProCook Group had a gross margin of 68.25% for the quarter that ended in Mar. 2026 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
ProCook Group Gross Margin % Related Terms
ProCook Group Gross Margin % Historical Data
* Premium members only.
The historical data trend for ProCook Group's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
LSE:PROC vs CASY, WSM, ULTA: Gross Margin % Comparison
For the Specialty Retail subindustry, ProCook Group's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
ProCook Group Gross Margin % vs Retail - Cyclical Industry
For the Retail - Cyclical industry and Consumer Cyclical sector, ProCook Group's Gross Margin % distribution charts can be found below:
* The bar in red indicates where ProCook Group's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
ProCook Group (LSE:PROC) has a Gross Margin % of 68.25% as of Mar. 2026. Gross margin is the ratio of total gross profit to net sales. View historical data on ProCook Group and its competitors. This is near median its historical median of 65.40. Over the past decade, ProCook Group's Gross Margin % has ranged from 61.51 to 67.49. According to the industry distribution chart, ProCook Group ranks #83 out of 1117 companies in the Retail - Cyclical industry, placing it in the top 7.4%.
Is ProCook Group's Gross Margin % too high?
ProCook Group's current Gross Margin % of 68.25% is near median its 10-year median of 65.40. Over the past 10 years, this metric has ranged from a low of 61.51 to a high of 67.49. The Retail - Cyclical industry median Gross Margin % is 36.23. ProCook Group's value of 68.25% is 88.4% above this industry median. Based on the distribution chart, ProCook Group ranks #83 out of 1117 companies in the Retail - Cyclical industry, which is in the top quartile — a strong position relative to peers. Overall, ProCook Group has a GF Score™ of 57/100 and is considered Modestly Overvalued, reflecting its overall financial health beyond just this single metric.
How does ProCook Group's Gross Margin % compare to CASY and WSM?
According to the Retail - Cyclical industry distribution chart, ProCook Group ranks #83 out of 1117 companies for Gross Margin %. This places ProCook Group in the top 7% of its industry — outperforming the majority of peers. The industry median Gross Margin % is 36.23. ProCook Group's value of 68.25% is 88.4% above this benchmark. Historically, ProCook Group's own Gross Margin % has ranged from 61.51 to 67.49 over the past decade. While the company's 10-year median is 65.40 vs. the industry median of 36.23, ProCook Group has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good Gross Margin % for a Retail - Cyclical company?
The median Gross Margin % among Retail - Cyclical companies is 36.23, based on 1,117 companies in the industry. Companies in the top quartile (top 25%) have a Gross Margin % significantly above this median, while those in the bottom quartile fall well below. However, Gross Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. ProCook Group's current Gross Margin % of 68.25% is 88.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high Gross Margin % mean?
A high Gross Margin % can signal that a stock is expensive relative to its fundamentals. Gross margin is the ratio of total gross profit to net sales. View historical data on ProCook Group and its competitors. For the Retail - Cyclical industry, the median Gross Margin % is 36.23 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. ProCook Group's current Gross Margin % is 68.25%, which is near median its own 10-year median of 65.40. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is ProCook Group stock overvalued right now?
Based on GuruFocus' analysis, ProCook Group (LSE:PROC) is currently considered Modestly Overvalued. The stock's GF Value™ is £0.38, compared to a current price of £0.45 — trading 18.7% above its estimated fair value. The current Gross Margin % is 68.25%, which is near median its 10-year median of 65.40 and 88.4% above the Retail - Cyclical industry median of 36.23. ProCook Group's overall GF Score™ is 57/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is Gross Margin % calculated?
Gross Margin % is calculated from a company's financial statements. For ProCook Group (LSE:PROC), the current Gross Margin % is 68.25% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is ProCook Group (LSE:PROC) Overvalued in 2026?
Based on GuruFocus' analysis, ProCook Group stock appears to be overvalued.
The current stock price of £0.45 is trading 18.7% above its estimated GF Value™ of £0.38.
GuruFocus considers ProCook Group to be Modestly Overvalued.
Key valuation signals for LSE:PROC:
Gross Margin %: 68.25% (near median its 10-year median of 65.40)
GF Value™: £0.38 vs. price of £0.45 (18.7% above fair value)
Industry Position: 88.4% above the Retail - Cyclical median (#83 of 1117)
No single metric tells the full story. See the LSE:PROC stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
ProCook Group PLC is the UK's direct-to-consumer specialist Kitchenware brand. The company is engaged in the designing, sourcing, and retailing of high-quality ranges of cookware, kitchen accessories, and tableware. Its kitchenware ranges offer a choice of cookware, kitchen accessories, and tableware items, all priced to appeal to a broad spectrum of customers across mid to premium price points. The Group has two operating segments, E-commerce and Retail, and the majority of its revenue generates from the retail business.
57GF Score
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