Sura Development and Investment (AMM:SURA) E10: JOD-0.05 (As of Dec. 2025)


AMM:SURA Sura Development and Investment PLC AMM:SURA
20 GF Score
Price JOD0.74
View Full Analysis

What is Sura Development and Investment E10?

Sura Development and Investment AMM:SURA 20 E10 is JOD-0.05 as of Dec. 2025. GuruFocus rates AMM:SURA with a GF Score™ of 20/100.

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. E10 is the average of the inflation adjusted earnings of a company over the past 10 years.

Sura Development and Investment's adjusted earnings per share data for the three months ended in Dec. 2025 was JOD-0.003. Add all the adjusted EPS for the past 10 years together and divide 10 will get our e10, which is JOD-0.05 for the trailing ten years ended in Dec. 2025.

Please click Growth Rate Calculation Example (GuruFocus) to see how GuruFocus calculates Wal-Mart Stores Inc (WMT)'s revenue growth rate. You can apply the same method to get the E10 growth rate using E10 data.

As of today (2026-07-01), Sura Development and Investment's current stock price is JOD0.74. Sura Development and Investment's E10 for the quarter that ended in Dec. 2025 was JOD-0.05. Sura Development and Investment's Shiller PE Ratio of today is .


Sura Development and Investment  (AMM:SURA) E10 Explanation

If a company grows much fast than inflation, E10 may underestimate the company's earnings power. Shiller PE Ratio can seem to be too high even the actual P/E is low.

For the Shiller P/E, the earnings of the past 10 years are inflation-adjusted and averaged. The result is used for P/E calculation. Since it looks at the average over the last 10 years, the Shiller P/E is also called PE10.

The Shiller P/E was first used by professor Robert Shiller to measure the valuation of the overall market. The same calculation is applied here to individual companies.


Be Aware

Shiller PE Ratio works better for cyclical companies. It gives you a better idea on the company's real earnings power.


Sura Development and Investment E10 Related Terms


Sura Development and Investment E10 Historical Data

* Premium members only.

The historical data trend for Sura Development and Investment's E10 can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Sura Development and Investment E10 Chart

Sura Development and Investment Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
E10
Get a 7-Day Free Trial Premium Member Only Premium Member Only -0.01 -0.05 -0.05 -0.05 -0.05

Sura Development and Investment Quarterly Data
Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25
E10 Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -0.05 -0.05 -0.05 -0.05 -0.05

AMM:SURA vs MAR, HLT, H: E10 Comparison

For the Lodging subindustry, Sura Development and Investment's Shiller PE Ratio, along with its competitors' market caps and Shiller PE Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Sura Development and Investment Shiller PE Ratio vs Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Sura Development and Investment's Shiller PE Ratio distribution charts can be found below:

* The bar in red indicates where Sura Development and Investment's Shiller PE Ratio falls into.


AMM:SURA
20GF Score
Sura Development and Investment PLC AMM:SURA
E10 is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Sura Development and Investment E10 Calculation

E10 is a concept invented by Prof. Robert Shiller, who uses E10 for his Shiller P/E calculation. When we calculate the today's Shiller P/E ratio of a stock, we use today's price divided by E10.

What is E10? How do we calculate E10?

E10 is the average of the inflation adjusted earnings of a company over the past 10 years. Let's use an example to explain.

If we want to calculate the E10 of Wal-Mart (WMT) for Dec. 31, 2010, we need to have the inflation data and the earnings from 2001 through 2010.

We adjusted the earnings of 2001 earnings data with the total inflation from 2001 through 2010 to the equivalent earnings in 2010. If the total inflation from 2001 to 2010 is 40%, and Wal-Mart earned $1 a share in 2001, then the 2001's equivalent earnings in 2010 is $1.4 a share. If Wal-Mart earns $1 again in 2002, and the total inflation from 2002 through 2010 is 35%, then the equivalent 2002 earnings in 2010 is $1.35. So on and so forth, you get the equivalent earnings of past 10 years. Then you add them together and divided the sum by 10 to get E10.

Please note that we use the CPI data of the country/region where the company is headquartered. If the CPI data for that country/region is not available, then we will use the CPI data of the United States as default.

For example, Sura Development and Investment's adjusted earnings per share data for the three months ended in Dec. 2025 was:

Adj_EPS= Earnings per Share (Diluted) /CPI of Dec. 2025 (Change)*Current CPI (Dec. 2025)
=-0.003/324.0540*324.0540
=-0.003

Current CPI (Dec. 2025) = 324.0540.

Sura Development and Investment Quarterly Data

per share eps CPI Adj_EPS
201603 -0.001 238.132 -0.001
201606 -0.002 241.018 -0.003
201609 -0.005 241.428 -0.007
201612 -0.002 241.432 -0.003
201703 -0.002 243.801 -0.003
201706 0.002 244.955 0.003
201709 -0.002 246.819 -0.003
201712 -0.003 246.524 -0.004
201803 -0.002 249.554 -0.003
201806 -0.002 251.989 -0.003
201809 -0.002 252.439 -0.003
201812 -0.003 251.233 -0.004
201903 -0.001 254.202 -0.001
201906 0.000 256.143 0.000
201909 -0.005 256.759 -0.006
201912 -0.003 256.974 -0.004
202003 -0.001 258.115 -0.001
202006 0.000 257.797 0.000
202009 -0.001 260.280 -0.001
202012 -0.004 260.474 -0.005
202103 -0.002 264.877 -0.002
202106 -0.001 271.696 -0.001
202109 0.000 274.310 0.000
202112 -0.003 278.802 -0.003
202203 -0.001 287.504 -0.001
202206 -0.004 296.311 -0.004
202209 -0.002 296.808 -0.002
202212 -0.348 296.797 -0.380
202303 -0.001 301.836 -0.001
202306 -0.001 305.109 -0.001
202309 0.000 307.789 0.000
202312 -0.001 306.746 -0.001
202403 -0.004 312.332 -0.004
202406 0.000 314.175 0.000
202409 0.000 315.301 0.000
202412 -0.004 315.605 -0.004
202503 -0.003 319.799 -0.003
202506 -0.001 322.561 -0.001
202509 -0.002 324.800 -0.002
202512 -0.003 324.054 -0.003

Add all the adjusted EPS together and divide 10 will get our e10.

Frequently Asked Questions Learn more about E10 →
What does a E10 of JOD-0.05 mean?
Sura Development and Investment (AMM:SURA) has a E10 of JOD-0.05 as of Dec. 2025. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Sura Development and Investment and its competitors.
Is Sura Development and Investment's E10 too high?
Sura Development and Investment's current E10 is JOD-0.05. Overall, Sura Development and Investment has a GF Score™ of 20/100, reflecting its overall financial health beyond just this single metric.
How does Sura Development and Investment's E10 compare to MAR and HLT?
Sura Development and Investment's E10 of JOD-0.05 can be compared against companies in the Travel & Leisure industry. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good E10 for a Travel & Leisure company?
A good E10 depends on the Travel & Leisure industry context. However, E10 should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high E10 mean?
A high E10 can signal that a stock is expensive relative to its fundamentals. E10 represents the company's inflation-adjusted earnings per share over a 10-year period. View historical data on Sura Development and Investment and its competitors. Sura Development and Investment's current E10 is JOD-0.05. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Sura Development and Investment stock overvalued right now?
Sura Development and Investment (AMM:SURA) has a current E10 of JOD-0.05. The current E10 is JOD-0.05. Sura Development and Investment's overall GF Score™ is 20/100. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is E10 calculated?
E10 is calculated from a company's financial statements. For Sura Development and Investment (AMM:SURA), the current E10 is JOD-0.05 as of Dec. 2025. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.

Sura Development and Investment Business Description

Address Abdul Hamid Sharaf Street, Po Box 954140, 4th Floor, Al Akkad Building No. 84, Office 17, Amman, JOR, 11954
Sura Development and Investment PLC is a Jordan-based company that operates within the consumer services sector, focusing on real estate services such as hotels, houses, apartments, resorts, and cruise lines. It has branches operating all over Jordan.
20GF Score

Get the complete analysis for AMM:SURA

E10 is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

JOD0.74
Price